【EV Vision New Car Report】If you pay attention to new cars on the market recently, do you find that the popularity of MPVs is gradually heating up?
With the continuous increase of the domestic family population, this kind of "nanny car" that can meet the comfort of family travel has become the first choice of most family consumers, from the monthly trend line of MPV sales in 2021, after entering the fourth quarter, the supply of the industrial chain continued to improve, the supply of chips has improved, October has become the highest sales point of the year, and the sales of MPV models have reached 114,000 units. Therefore, under the trend of this environment, car companies, including traditional and new forces, have also begun to lay out MPV models, and the most concerned of them is BYD.
(Source: Association of Passengers)
Not long ago, a set of road test spy photos of BYD's new MPV appeared on the Internet, according to the map, the size of this car is similar to the Toyota Alpha, and the wheelbase is close to about 5m. However, the discussion around this spy car began to be controversial, some said that it was a high-end MPV model launched by Denza, which had just been mastered by BYD, and some people said that it was BYD's latest MPV model Xia, and even said that it was a landing ship under the ocean system. So, who exactly is this car? Let's analyze them one by one.
Vehicle appearance analysis
Judging from the spy photos of this car, the size of the whole car is similar to that of Toyota Alpha, and according to the surrounding terrain reference, the size of this car is not small, and the lower edge of its window is basically parallel to the roof of the private car next to it, and the length of this car is expected to exceed 5m according to estimates.
So if you look at the existing model elements of the BYD matrix, drawing a hypothetical diagram based on this car will lead to these three MPV models:
Denza MPV (hypothetical image)
BYDisha (hypothetical image)
BYD landing ship (hypothetical image)
However, judging from the grille design at the front of the car, the new car seems to have a completely new solution. According to Zhao Changjiang, director of the high-end brand preparation office of BYD Automobile, who revealed on a social software in China before, Denza's new MPV will use an exclusive design team to design the overall shape in the future, not BYD's global design director Aige to conduct the work, so if this car is the future Denza MPV, it will use a new design language, no longer Dragon Face.
But if this car is BYD's own dynasty series, through the trend line of the front face camouflage, you can indeed see a design similar to a trapezoidal large-mouth grille, which is more in line with the design concept of MR. Egger, BYD's global design director, so I think this car is closer to BYD's new MPV model - BYD Xia.
Of course, the above is all the author's speculation, after all, the existing clue information is still very limited. I remember that in April last year, a group of BYD's new MPV models without camouflage spy photos were revealed, but from that picture, according to the overall simple design of the headlights and grille, it seems to be closer to THE BYD marine animal series.
Therefore, it has some differences with the design style of the recently unveiled Marine Warship Series, so it may be the MPV model of the fourth Marine Animal Series that BYD will launch in the future.
We looked at the rear of the car again, except for the more exaggerated upper canard wing, underneath the taillights, a huge wheel eyebrow structure was very eye-catching.
Also in April last year, a bydir summer's side design was published on the network, and the rear wheel eyebrow of this camouflage car just confirmed the style of this side design drawing, but the rear tail lights are very different, but it is not excluded that there will be changes in the design after the future stereotype.
Vehicle interior analysis
Although the specific appearance of the vehicle's interior is not revealed in the spy photo, there will be different styles according to the division of the model series.
First of all, if it is based on BYD's high-end Denza series, according to Mr. Zhao Changjiang's disclosure before, this car will be a large 7-seat MPV model with a 223-seat layout, and has a 15cm ground clearance, the third row of seats can be flattened, the third row of seats support ISOFIX (child seat fixture), electric massage, electric sun blinds, double glazing of the whole car, heated ventilation and other configurations.
More importantly, it will be a model that focuses on "IKEA, Business and Government", and it is necessary to take into account the identity of satisfying family travel, business travel, and government vehicles, so the models that can be switched arbitrarily under these conditions will look forward to what the future will look forward to.
In terms of intelligence, according to Mr. Zhao Changjiang's expression, this new car is defined as an "intelligent mobile space", and its intelligent driving will use the auxiliary driving function of L2 or above, and in terms of car machine, the hardware has also determined that it will use mainstream car chip, and its performance is comparable to 8155 or above. As for the car machine system, or will use the DiLink 5.0 system, compared to DiLink 4.0, the 5.0 version will have major changes in the system and UI, not a simple update iteration.
Looking at the BYD Xia of the Dynasty series, although there is no relevant information flowing out now, according to the latest Dynasty Interior (Yuan PLUS), this new car may be sports and fitness as the theme, combining several elements of equipment, muscles and music, more youthful and fashionable.
BYD Dollar PLUS interior
Finally, the BYD landing ship series, referring to the latest debut destroyer 05, may continue the most basic interior style.
Vehicle power technology analysis
In terms of power, according to Mr. Zhao Changjiang's disclosure, this high-end MPV of BYD Denza will be equipped with BYD's e-platform 3.0 technology and DM-i super hybrid technology. Among them, the actual endurance of the pure electric version will be between 500-800km, while the comprehensive endurance of the plug-in hybrid model is between 800-1100km, and the pure electric endurance is 200km. At the same time, the power performance of this new car will not be too bad, and it will be equipped with a four-wheel drive system and air suspension.
If the specific performance is inferred from BYD's existing models, the pure electric version of Denza's high-end MPV may be equipped with the same power configuration as BYD's latest Tang EV, including front and rear dual motors with a power of 180kW and 200kW, and the use of lithium iron phosphate blade batteries, battery density of 150Wh/kg, CLTC cruising range is expected to reach 730km.
The hybrid version of the model corresponds to the latest BYD Tang DM-i, or will be equipped with a DM-i hybrid system composed of a 1.5T turbocharged engine and an electric motor, of which the maximum power of the engine is 96kW, the peak power of the motor is 160/200kW, and the battery is made of lithium iron phosphate battery pack.
Looking at BYD Xia, according to the previously revealed design drawings, the new car will use BYD super plug hybrid powertrain, pure electric endurance up to 200km, comprehensive fuel consumption of 4.0L/100km, 100 km acceleration of only 4.9s.
It is inferred that bydich's power parameters are basically the same as Denza's MPV, which is a DM-i hybrid system composed of a 1.5T turbocharged engine and an electric motor. And the landing ship series, if not unexpectedly, the power performance has decreased compared to the first two cars.
Vehicle sales forecasts
In terms of the price range of the vehicle, according to the arrangement of the BYD matrix, the BYD Denza series will face a range of about 300,000-500,000, and according to the configuration and performance of the vehicle, the range of 350,000-420,000 will become the price position of the Denza MPV, and this range happens to be the most active position of the new power car companies. Therefore, in the face of this market, debenzi's overall operating model to the sales network must be comprehensively innovated. According to Zhao Changjiang, Denza's future service system will be positioned as a "friend service", and this service model is based on the existing brand objects, only Weilai Automobile has done it. Therefore, what kind of posture Denza will have to serve consumers in the future is worth our expectations.
The BYD Xia and BYD landing ships may cope with the market range below 300,000, and their prices will be in line with the Buick GL8, Honda Odyssey, Kia Jawa, etc., in the range of 190,000-330,000 yuan.
I always thought that MPV was a niche market, but because of the increase in domestic family structure, it instantly increased the heat. According to rough statistics, at least 8 new MPV models have appeared this year, including many new forces to join car manufacturers, such as: Lantu Dreamer, Extreme Kr MVP, WEY MVP and other models, and they may become direct competitors of Denza, Xia and landing ships in the future.
Editor's Summary:
At present, BYD's current MPV on sale is only a Song MAX model. With the official establishment of Denza Automobile Sales Service Co., Ltd., it also shows that Denza's new service and sales system are also in preparation. Therefore, it is conceivable that with BYD's existing technical support, it absolutely has a huge excellent reputation in the face of the new energy vehicle market, so if the new Denza operating model is successful, it is bound to drive the transformation of BYD's entire sales matrix in the future, so as to bid farewell to the previous "negative" service attitude. At present, according to the news, Denza's MPV will release official news in March this year, and it is expected that there will be a real car debut in the second quarter, which is likely to be the debut at the Beijing Auto Show, so we will wait and see.