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In January, 12,268 units were delivered, more than 10,000 units were delivered for three consecutive months, and the first model with more than 300,000 Sales of Chinese brands exceeded 10,000.
I myself never expected that the traffic of the ideal ONE would be so high, and even the ideal ONE that could bump into several local license plates in a small third- and fourth-tier city like my hometown in the New Year. There are many voices and information around this car, and everyone has mixed praise and criticism of it, but today's "hot sales" are recognized facts.
With curiosity and snooping mentality, after borrowing this ideal ONE for 10 days, I found that the reason for "selling well" was simple and crude...
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6 seats of incense or 7 seats of incense is better?
Last year's decision to "only have 6 seats" for the new ideal ONE was regarded as a mysterious operation by everyone, which clearly showed that it was abandoning 7 users. Indeed, assuming 7 people travel at the same time, today's ideal ONE is not up to standard. But in fact, for family cars, a family of 7 at the same time the opportunity to travel is very few, in the state of full staff, the current 7-seat SUV on the market can only cope with short-distance rides, the comfort of the third row can not meet the long-distance travel, but also by netizens jokingly called "Dog Seat".
What are the benefits of the 6 seats? First, the 2+ 2 + 2 seat layout will "maximize" the comfort of the second row, the two independent seats not only give passengers a variety of independent space, but also can heat, massage, lie down, is completely the "boss seat" treatment, the middle of the province out of the aisle space, the elderly, children in and out of the more convenient;
Second, the third row of space increased by 41mm, 6 people travel so that the second row of passengers to adjust the front and rear distance and angle of the seat, height of less than 1 meter 75 passengers can also find a relatively comfortable sitting position in the third row (the "relative" here is for the second row, compared with the same size of the 7-seat SUV is much better), while the third row also has a separate cup holder and Type-C charging port;
The third, second and third rows of seats are equipped with child seat connectors, just right for one adult per row to take care of a child, and the trunk space in the standard 6-seat mode can also accommodate two strollers and 28-inch trolley boxes. In addition, the vehicle seats are made of comfort sponges, the first and second row seat cushions and backrest parts are made of Nappa leather and are equipped with four soft headrests as standard, the front seats are also ventilated, and the main seat supports memory function.
It can be said that the ideal ONE will have all the attributes of the "Daddy Car" should have been studied very thoroughly, just hit the pain point of the second-child family car, actively give up the high passenger 7 seats, choose the small to take the big, choose the MPV type 6-seat practicality.
Has the habit of using a car changed like this?
The new car-making forces all emphasize the word "smart", and the dazzling functions are overwhelming. I believe that the first time into the ideal ONE people will be invariably attracted by the central control of the 4 large screens, 12.3-inch instrument screen, 16.2-inch central control screen, 12.3-inch co-pilot entertainment screen, 10.1-inch function control screen integrated all the interactive functions of the vehicle, only retain the double flash of a physical button, the rest are through the touch to achieve the corresponding functional instructions.
However, after two or three days of familiarity, common functions such as turning on air conditioning, adjusting temperature and air volume, navigation, listening to songs, etc. "can move the mouth and never move", and an "ideal student" can easily get it done. To put it bluntly, in the early years, I quite despised the voice control, with few functions, low recognition, and slow response, to put it bluntly, it is a publicity gimmick of the main engine factory, and the use rate of daily cars is almost zero.
Compared with other voice assistants, it has four microphones in the four seats in the car to achieve sound zone positioning, and the entire cabin supports "free dialogue in the whole car", for example, the driver asks "How is the weather today?" The second row of passengers asked for "air conditioning to turn on the big point", the third row of passengers wanted to "open the sunlight shade", and any occupant of the car interjected at any time during the continuous dialogue within 20 seconds, and the ideal student could identify and screen which ones were valid instructions. At the same time, you can also manually turn off the microphone to prevent children from mischievously getting up and giving orders.
On the APP application page, "visible can be said", in QQ Music, NetEase Cloud Music, Himalaya and other media playback applications, you can directly say "show lyrics", "previous /next song", "play", "pause playback" and so on.
Suppose you are really ashamed to open your mouth, it does not matter, the function screen can be edited by yourself to select the functions you often use, click on the shortcut bar to operate at a glance.
The co-driver entertainment screen has an independent Bluetooth audio source, so that during the driving process, it can not only concentrate on the drama, but also will not distract the driver's attention.
Length 5030 * width 1960 * height 1760mm, wheelbase 2935mm, this big head in the narrow place upside down is not easy, even some of the old drivers of the driving age should be careful, and with a multi-angle optional 360 ° panoramic image assistance to reduce a lot of pressure, obstacle distance display is more accurate to centimeters, this is very intimate, although rest assured, do not worry about the radar rapid prompt tone.
Fast, convenient, humanized car experience not only makes the driver sitting in the main driver more comfortable, and creates an interesting interactive atmosphere with other occupants, I think this is an important feature of the intelligent new energy vehicle that distinguishes it from the traditional fuel vehicle, the ideal ONE has done it, and it is also unconsciously changing our car habits.
Regarding intelligent assisted driving, after the OTA upgrade at the end of last year, Ideal Auto became the third brand in the Automotive industry following Tesla and Xiaopeng to have complete NOA and AEB full-stack self-development capabilities, and it is rare to achieve NOA navigation assisted driving on domestic chips, and the total computing power of the chip has reached 10TOPS, far exceeding Weilai ES6 and ES8 (2.5TOPS). However, compared to Tesla's "radical faction", the ideal ONE is obviously a "conservative", automatic lane change, early warning brakes are very cautious, recently in the authoritative media AEB test, the ideal ONE in the 60km / h speed state can identify two-wheel battery car, and successfully braked, even better than the Volvo XC60, it can be seen that engineers in the entire system more focused on safety.
Is the range increment a pseudo-proposition?
The most controversial point is that the "extender" at the beginning of the listing of the ideal ONE 3 years ago was criticized by many people, questioning its loopholes and not the real sense of new energy vehicles. As Tianji, Huawei, and Lantu have entered the game one after another, everyone's acceptance and recognition of them have gradually heated up. Ideal ONE equipped with 40.5kWh battery pack can bring 188km (NEDC) pure electric mileage for the whole vehicle, I actually drove down about 120-140km, usually commuting to work for example, two days a charge, household charging pile then the electricity cost is 10 yuan, 1 km 1 cent is really not blown.
Long-distance travel chooses the "hybrid oil-electricity" mode, and the 1.2T range extender + generator intelligent power generation system can bring 892km (NEDC) of comprehensive working conditions. However, this test drive did not test the cruising range in pure high-speed state, more than 500 kilometers (70% of the urban area 30% of the highway), during which it was charged twice, and the comprehensive fuel consumption of 100 kilometers was between 6.6-6.9L. Considering its size and the space it offers, is such energy consumption acceptable to you?
In extreme environments, the battery life is reduced, the high-speed power consumption is high, the mileage is short, the energy replenishment time is long... Nowadays, almost all pure electric vehicles on the market face the above problems, which also leads to many first-time car buyers being forced to give up because of endurance anxiety. For the ideal ONE, as long as there is a condition to install a charging pile at home, the daily pure electric mode of urban transportation, the power generation system only needs to be opened when traveling for a long distance, and the battery fast charge is from 20%-80% as long as 30 minutes, which greatly alleviates the anxiety of endurance, free purchase tax and free license fee, and it is not difficult to understand why the ideal ONE is so popular in the limited city. From this point of view, the extender is still pinched for the needs of current users.
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Breakthrough expectations
Practical 6-seat layout, intelligent car experience, no endurance, and energy replenishment anxiety, these 3 points may be the key to the ideal ONE's successive monthly sales of more than 10,000. Landing 350,000, the configuration of the crushing Highlander, space on the traditional luxury brand can not match, from the perspective of the second child's father with the car just needed, the ideal ONE is almost an invincible existence. This year, ideal car will accelerate the landing of the full-size SUV ideal X01 (code name), it seems to be to implement the "big" to the end, coupled with catching up with the three-child policy, it is possible to kill another red sea...
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