Volkswagen has been releasing the new Lingdu L for some time, and the new cars have now arrived in the store, and now they are one price difference. From the previous official map to the current real car, we have also talked a lot about the highlights of the new Lingdu L, such as a new design language, partial personality; an extended body, bringing better spatial performance; the most eye-catching is the hatchback design and the application of frameless doors, so that the new Lingdu L is completely moving.
From the first generation of models to focus on the positioning of "wide-body coupe", to the second generation of models will be younger and sports to upgrade the big change, can the new Lingdu L usher in new opportunities in the sports family car segment?
The appearance of the previous generation of Ling Du did not seize the opportunity
When it comes to the sports family car market, Honda Civic can be said to be a model that really opens the "mouth". The previous generation of Civic achieved good market performance as soon as it was launched with a pull-on design and excellent zero-hundred acceleration performance. It was from here that sports family cars became popular. So that many independent car companies have successively launched their own sports models. For example, MG 6, Trumpchi Shadow Leopard, Changan UNI-V and so on.
It is undeniable that these latecomers, almost all of them take the Civic as a direct opponent, but rarely compare them with the previous generation of Ling Du. This also shows that the previous generation of Lingdu was not successful.
As early as 6 or 7 years ago, when I chose my first car (a joint venture A-class car), I considered Lingdu. Objectively speaking, at that time, The positioning of Lingdu really attracted me, with a slight coupe shape, and the overall performance of the 1.4T with 7-speed dual-clutch power combination, as well as the interior of the middle and upper level of workmanship, these are the shining points of Lingdu.
However, due to the suppression of the back row space and the high price, the price is more expensive than that of the same level, and the space is much smaller. Simply put, the tonality of sports is enough, but the practical attributes of family cars are obviously not enough, which makes me give up on it decisively.
Lingdu L chose to make up for the shortcomings
In contrast, the success of Civic confirms that the positioning of the previous generation of Lingdu is indeed biased. On performance, the Zero Hundred Acceleration Time of the Civic is only more than 7 seconds, which is fast enough; on the movement, the acceleration is fast, and the shape is windy, the key is on this basis, without sacrificing space. In a word, taking care of both sport and practicality, Civic is in place.
Perhaps learning the lessons of the past and re-examining the overall demand of the current sports family car market, the new Lingdu L has emerged, and the changes are earth-shaking. The same is sporty, hatchback design + frameless doors, placed in the same class of models, it is difficult to find a second. You know, the essence of coupe is not only the hatchback, but also the frameless doors.
In terms of practicality, the length, width and height of the new Lingdu L are 4784/1831/1469mm, the wheelbase is 2731mm, the length is increased by 169mm compared with the old model, and the wheelbase is increased by 75mm. The most critical point is that the sneakback shape can easily affect the rear head space, and the body height of the new Lingdu L has increased by 44mm compared with the old model. It can be seen that whether it is leg space or head space, the new Lingdu L has a corresponding improvement, which is aimed at the "short board".
Finally, the new Lingdu L also has a hidden "big move". As we all know, Lingdu and Sagitar are the same in terms of power, and they were both mainly 1.4T power before. The mid-term revamp sagittarius will be equipped with Volkswagen's latest 1.5T engine, and it is believed that the new Lingdu L will not be absent. From design to power, including configuration, etc., the new Lingdu L is completely subversive, which is the key to the appeal of a Volkswagen car.
Ah Chuan commented on the car
So the new Lingdu L chooses to enlarge the move now, and still has a chance to become the protagonist? I think the opportunity is inevitable, because the pattern of the sports family car segment has been formed, the demand for young consumers is accelerating, the "cake" is bigger than in the past, and the purchasing power of consumers is stronger. As a benchmark for this segment, the sporty attributes of the new Civic seem to be "degrading" and returning to basics. Does this mean that the opportunity for a new Lingdu L is coming?
Personal optimism, of course, the final price is even more critical. Because now in front of the new Lingdu L, there are more opponents, especially more cost-effective opponents. If the new Lingdu L does not choose to be grounded and only relies on the Volkswagen brand to support the price, it is another matter.