Officially launched at the end of the month, the new MWC conference will become more lively.
As the world's most concerned exhibition in the field of communications, the last MWC was held with twists and turns. Affected by the epidemic, MWC 2021 not only was forced to postpone the launch date from February to June, but also the number of participants shrank significantly, directly reducing by two-thirds compared with previous years, such as Nokia and Samsung and other well-known manufacturers did not participate, but also affected the liveliness of the MWC exhibition.
According to the news released by the MWC official website, MWC 2022 will be held at the end of this month in Barcelona, Spain, the theme of this conference is "Connectivity Unleashed", focusing on 5G, cloud, AI and Internet of Everything and other fields, showing the latest achievements in the mobile communications industry and discussing the future direction of technology development. In terms of the number of exhibitors, 1,500 exhibitors are expected to attend MWC 2022, and some manufacturers who have not been able to attend the MWC conference in the two years before the epidemic are looking to use this exhibition to launch new technologies or new products. Below, Xiao Lei will take a look at what is the highlights of this MWC conference.
Honor and Lenovo will release new products
At the annual MWC exhibition, many manufacturers will release various new products and new technologies, and for many ordinary consumers, the most concerned is undoubtedly consumer electronics. At present, it can be confirmed that manufacturers such as Samsung, Honor, OPPO and Lenovo will release or exhibit new products, but the mainstream manufacturers who will officially release consumer electronics at the conference do not seem to be many, and many manufacturers mainly display new products that have been released.
Honor CEO Zhao Ming posted that Honor will release a new generation of flagship Honor Magic4 series at MWC 2022. As the flagship of Honor's 2022 opening year, the Honor Magic4 series has chosen to be released at MWC 2022, and there may be a deeper intention behind it. 2021 Honor with the honor 50/60 series in the market strong performance, the share of the domestic smartphone market from the Other ranks to the fifth in the market, in the new year, honor or want to use MWC's global traffic, enhance the market attention and influence of the Magic4 series, and pave the way for the future glory in the overseas market "redevelopment".
Judging from the published promotional photos, the Honor Magic 4 series still takes the image function as the main selling point, and the rear camera module continues to use a highly recognizable ring-shaped design. In addition, the Honor Magic 4 series or continue to carry a periscope telephoto lens, providing users with a richer photographic focal length. You know, in the past two years, some mobile phone manufacturers are "cutting periscope telephoto", and Glory's move may continue to rely on image strength to impact the high-end mobile phone market.
In addition, Lenovo tweeted that it will release new products, services and solutions at this MWC. At the CES exhibition held in January this year, Lenovo released several laptops, and at MWC 2022, according to a number of media speculation, Lenovo may release a new high-end thin and light book, equipped with the latest AMD Ryzen 6000 series processor.
With the continuous efforts of Intel and AMD on mobile processors, thin and light is becoming the focus of PC manufacturers to stimulate users to replace the new, the product in the lighter and thinner at the same time, with the new processor architecture to improve the performance and battery life of the whole machine. In addition to Lenovo, other PC manufacturers may also release or exhibit new products.
In addition, realme also announced that it will release the "fastest flash charging technology ever" on MWC 2022, and there are already 120W wired flash charging solutions on the market, that is, realme's flash charging technology will be above 120W, further shortening the charging time of mobile phones.
However, as of the end of this article, Xiao Lei found that many manufacturers will not release "blockbuster" new products at this MWC 2022, but mainly "display new products that have been released". The first is OPPO, in this MWC 2022, OPPO's theme is "Reshaping the Future" (Shape the Future), because OPPO will hold a new product conference in China on February 24, releasing OPPO Find X5 series and new headphones and other products, so it can be predicted that OPPO will focus on displaying related new products at MWC, rather than holding a new conference.
It is followed by Samsung, at the Samsung Galaxy Unpacked new product launch conference in early February, Samsung has officially released the annual blockbuster new products such as the Galaxy S22 series mobile phone and the Galaxy Tab S8 series tablet. Many foreign media have speculated that the probability of Samsung releasing a new mobile phone on MWC is not high, or it will release new laptops and other products.
Thinking back to MWC 2019 a few years ago, many manufacturers are releasing their flagship products at the conference, not only the Samsung Galaxy Fold and Huawei Mate X two folding screen flagships that divert industry trends, but also the Nokia 9 PureView equipped with rear-facing five cameras and Sony Xperia 1 and other new models. This MWC can be described as "peak", and new technologies such as 5G and folding screens have become the focus of the exhibition.
The next two MWC conferences, one canceled, one postponed, directly reduced the influence of MWC in the hearts of manufacturers and users. Therefore, before the official holding of MWC 2022, some mobile phone manufacturers have released new products in advance, and now they are more likely to use MWC as a product promotion channel rather than a launch channel. In addition to consumer electronics, 5G and meta-universe may be the new highlights of this year's MWC exhibition.
5G Wamoto Space Creation New Focus?
Influenced by Facebook's renaming of Meta, metaverse has become a hot word on the Internet, and many industries and companies are also paying attention to the development of metaverse-related technologies and industries. When lei looked at the MWC 2022 agenda, he found that many conferences and keynote speeches were related to the metaverse.
On the first day of MWC 2022, there was a keynote speech on "What is metaverse", introducing the majority of ordinary consumers to what is metacosm and what impact its development will have on enterprises and our ordinary consumers. At the same time, MWC also specially set up industry special lectures such as technology behind the metaverse, metaverse and finance, and Web 3.0-metacosm.
It can be seen from MWC's initiative to open a metaversic special lecture that MWC hopes to rely on its own platform advantages and use the lens of media around the world to publicize and popularize the concept of metaverse, just like the original 5G and folding screen technology, with MWC as a "springboard" to accelerate the development process of the meta-universe industry from zero to one.
In terms of 5G, unlike MWC 2019, which attaches importance to the promotion of 5G in the consumer market, the 5G-related technology exhibitions and keynote speeches of this MWC are mostly related to industrial applications, such as MWC's manufacturing and 5G summit and ZTE's 5G "growth" (focusing on 5G high-quality development) conference. On the B side, 5G's faster network speed and lower latency are suitable for the Internet of Things and industrial robots, and Huawei has previously cooperated with a domestic steel factory to enable technicians to remotely control large mechanical equipment through the collaboration of cameras, 5G connection modules and remote operation equipment.
In fact, not only MWC, at the CES 2022 held some time ago, metaverse and 5G are also a major focus of the exhibition, or the industry is optimistic about the development of metacosmity and 5G on the B-side. Xiao Lei believes that this MWC focuses on exploring and discussing the development direction of the meta-universe and 5G in the next few years, many exhibitions and keynote speeches are both at the product level and at the bottom of the technology, and the depth of research is far from being comparable to ordinary consumer electronics exhibitions, which may also be the unique attraction of MWC.
It is worth noting that the global 6G competition has been launched, with SNS and Nokia and other enterprises and led by the European Commission to carry out discussions on 6G technology at this MWC conference to explore the development of future 6G technology.
MWC 2022 needs more new "breaking points"
Whether it is MWC or CES, many manufacturers affected by the epidemic have reduced their enthusiasm to participate in overseas exhibitions and focused on their own product launches. The GSMA has also said that it expects the number of exhibitors in MWC 2022 to be close to pre-epidemic levels, making it difficult to catch up with the 109,000 exhibitors at MWC 2019.
Xiao Lei believes that in the current MWC 2022 new product release sequence, there is not enough attractive consumer electronics, after all, for the majority of ordinary consumers, they do not pay too much attention to the cutting-edge technology of the industry, and are more concerned about whether there are enough novel and interesting consumer digital products at the exhibition, that is, more "bursting point" products, which will affect the public participation and attention of this MWC.
In the context of the repeated epidemics, cloud participation or even non-participation in the exhibition may become the development trend of the industry. It should be known that the attractiveness of various exhibitions comes from the manufacturers participating in the exhibition, and what products they take to participate in the exhibition or what new products they release will affect the industry influence of various exhibitions.
Xiao Lei is more inclined to believe that the intensification of the Matthew effect in the smartphone industry makes more manufacturers less likely to need the exposure channels of MWC and other exhibitions, and over time, when they no longer need exhibition traffic, they can focus on their own exposure channels and indirectly weaken the influence of various exhibitions. For example, the industry's "top" Apple does not participate in exhibitions such as MWC.