From the CES exhibition to see the development trend of the color TV industry in 2022

Recently, CES 2022 (International Consumer Electronics Exhibition) was held in Las Vegas, USA, which gathers advanced technology concepts and products, and is a bellwether for innovative technology. The new products launched by various color TV brands at the exhibition also represent the development trend of the color TV industry in 2022 to a certain extent. The following is a finishing list of new products exhibited in the CES 2022 color TV brand section:

So, where will the wind of the color TV industry blow in 2022? AOWEI Cloud Network (AVC) combined with CES 2022 exhibition products, summed up the following 5 trends.

Trend 1 - Ultra HD: 4K is accelerating in popularity, and 8K is poised to go

At ces 2022, a number of companies launched ultra-high-definition TVs, including Hisense launched the world's first 8K laser display solution, leading laser displays into the 8K era; Sony launched 4K MiniLED TV X95K, 4K OLED TV A80K and A95K, 4K full array backlit LCD TV X90K, and 8K MiniLED TV Z9K in its 2022 TV lineup; TCL launched 8K MIniLED TV Samsung launches an 8K Neo QLED TV.

Based on the policy guidance of the national "Ultra-high-definition Video Industry Development Action Plan (2019-2022)", the construction and improvement of the 8K industry chain and the actual demand of consumers for high-quality displays, manufacturers of various brands will take ultra-high-definition technology as an essential option for new products, thereby promoting the transition of mainstream resolution from 4K to 8K.

Trend 2 - super screen: the brand promotes color TV to accelerate into the era of large screen

CES 2022 Sony's 85/75-inch MiniLED backlit TV, Hisense's 76-inch MiniLED backlit TV and the world's first 120-inch laser TV, TCL's 98-inch QLED TV, Samsung's 110/101/89-inch MicroLED TV, LG's 136-inch 4K HDR MicroLED TV. It can be seen from the new products in 2022 that major brands are constantly breaking through the screen size and actively laying out the super large screen market.

According to the monitoring data of Aowei Cloud Network (AVC), in 2021, the new products with large screens of 75 inches and above in China's color TV market accounted for 28.3% of the total number of new products, an increase of 11.3 percentage points over the same period. The proportion of new products with small and medium-sized screens of 50 inches and below was 15.8%, down 10.1 percentage points from the same period. The increase in the supply of large-size models on the brand's self-supply side makes the product size structure continue to be optimized to the large screen, which will accelerate the adjustment and upgrading of the size structure of China's color TV market to the large screen in 2022.

Trend 3 – New Technologies: Mini/Micro LED & OLED New Products Explode

New display technology became one of the focal points of CES 2022, Samsung released MiniLED and MicroLED TVs; LG released OLED Evo, QNED MiniLED and Nanocell TVs; TCL exhibited the world's thinnest 8K MiniLED backlit TV; Sony released QD-OLED and OLED TVs, and launched MiniLED backlit TVs for the first time; Hisense released laser and MiniLED backlit TVs. The differences in the technical layout of various enterprises make the brand and product two-way upgrade, which promotes the diversified development of new display technology.

According to the total data pushed by Aowei Cloud Network (AVC), the product scale of new technologies (lasers, OLED, MiniLED, quantum dots) in China's color TV market from January to November 2021 was 1.62 million units, an increase of 29.7% over the same period. As the development trend of color TV products, new technologies have huge market potential, and improving technological maturity and reducing mass production costs will be the direction of continuous efforts of the entire display industry chain.

Trend 4 – New Designs: Innovative designs that are ahead of the curve enhance the user experience

At the CES 2022 scene, Samsung showed the new picture frame TV, TCL's world's thinnest MiniLED TV, breaking the inherent image of traditional TV and attracting a lot of attention in this year's new products. The improvement of form innovation design and process manufacturing capabilities will also bring consumers the most intuitive visual experience. Combined with the concept of home improvement and market use needs, exploring product breakthroughs and pursuing advanced innovation will be an important direction for the development of color TV products in 2022.

Trend 5 - Intelligence: Human-computer interaction enhances color TV and user stickiness

Sony's modular design camera, which can be placed on top of the TV, supports remote voice control, and also supports gesture control, which can accurately identify the distance between the viewer and the TV, automatically adjust the display brightness and sound, and be more intelligent in human-computer interaction.

According to the total data pushed by Aowei Cloud Network (AVC), from January to November 2021, the scale of China's color TV smart TV accounted for 97.1%, an increase of 1.7 percentage points over the same period. With the popularization of 5G technology and breakthroughs in the field of artificial intelligence, the intelligence of color TVs will be further improved in the future.

CES 2022 exhibition of many brands of color TV products released, outlining the development trend of the color TV market in 2022, long-term development, the accelerated maturity of innovative technology, the continuous change of market demand, are promoting the release and iteration speed of color TV products, 2022 color TV industry is still full of opportunities.