The color TV industry has transformed and developed, and the high-end market has focused on audio and video technology innovation

A few days ago, Toshiba TV handed over another report card after the brand renewal: in the Japanese market, Toshiba TV's sales share in the month of December 2021 reached 22.8%, occupying the first place in the Japanese TV market and continuing to maintain the first place in the first three weeks of January 2022. In China's color TV market, Toshiba TV has successfully ranked among the high-end brands with an average price of more than 8,000 yuan.

2021 is a key year for China's color TV industry to enter the transformation and development, the market competition from the incremental market to the stock market, the high-end has become an inevitable choice. Industry data show that in 2021, the retail sales of high-end products above 8,000 yuan in China's color TV market will account for 23.3%, an increase of 38.0% year-on-year. In the high-end market, the competition of television has returned to the fundamental element of sound and painting.

With the acceleration of the trend of consumption upgrading, consumers have put forward higher requirements for TV products, and the picture quality of TVs is infinitely close to the real and can bring a sense of presence to the cinema-level experience. Television sets will become the transmitters and witnesses of people's good life.

The newly upgraded Toshiba TV firmly focuses on the high-end market and brings the color TV market competition into a new track with the audio and picture technology innovation model. With the advent of Toshiba's flagship products X9400F, X8900KF, Z670 and other new products, it marks the full launch of Toshiba's renewal movement.

In March 2021, at the AWE Shanghai Exhibition, the "new image" of Toshiba was unveiled, and the "Rocket" TV series became the focus as soon as it was unveiled.

Traditional TV audio, relying solely on audio data stacking, can not resonate; and Toshiba products equipped with BR auditory perception chip, fully combined with the psychological acoustic model and auditory perception model, bringing together 7 major hearing black technology, so that good sound can really touch people's hearts.

At present, Toshiba TV has successfully settled in high-end stores such as Hema High-end Member Stores, and has performed well on platforms such as Gome, Suning, and Five Star, and has opened nearly 400 offline experience stores in coastal and provincial capital cities, and Toshiba TV is becoming the first choice for consumers pursuing high-quality life. (Yongwen)

Source: Guangming Network