For domestic consumers, whenever high-end TV brands are mentioned, they can't help but think of Toshiba, the "father of color TV". In 2020, Toshiba TV reshaped the market pattern with the new OLED X9400F flagship TV; In 2021, a new model, the Toshiba Rocket Gun X8900KF, was launched, which brought consumers the ultimate impact of audiovisual experience through the accumulation of two dimensions of "vision" and "hearing".
On February 21 this year, Toshiba TV's first "Shiba Powder Member Day - Customer High-end Tasting Meeting" was successfully concluded in Qingdao, and the scene not only provided a 77-inch large-screen Toshiba Rocket Gun TV X8900KF real machine trial, but also pulled in the distance between the user and the user through wonderful interaction. Many lucky fans who came to the scene said: "This time not only 'feasted on the eyes', but also 'feasted on the ears'." ”
Toshiba Membership Day originated from Toshiba's first "Toshiba Festival" in 2020; after three years of advancement, Toshiba upgraded the IP of Toshiba Festival to "Toshiba Day" for the first time this year. At the tasting meeting, many high-end users have a strong interest in the picture and sound quality of the Toshiba Rocket X8900KF, and this product is also regarded as a masterpiece of technology.
OLED, as a technical business card of the high-end TV category, can be described as a pure fire in Toshiba's hands. Toshiba Rocket Launcher X8900KF is equipped with Toshiba's proud "REGZA OLED Picture Environment Engine", and the P3 color gamut coverage has reached an astonishing 99.3%, combined with The Dolby Vision IQ and 120 Hz VRR variable refresh rate, bringing users a picture quality experience beyond HDR. At the same time, the Toshiba Rocket Launcher X8900KF has adjusted the performance of the OLED panel at low brightness, and can also automatically adjust the display effect according to the light changes in the room, plus super-resolution technology to optimize the low-resolution film source image quality, always presenting the user with a perfect visual experience of "visible to the naked eye".
Toshiba has also brought the "rocket sound" spanning two centuries to domestic consumers, and has given more technical connotations in the new era, becoming a "new business card" with the same high quality as Toshiba. At a time when OLED TVs are getting thinner and thinner, compared with the various screen sounds, border sounds and other technologies on the market, Toshiba Rocket Artillery Audio uses 80W independent high-power speakers to release mellow bass, stable midrange and transparent high tones, realizing the perfect integration of thin and light fuselage and shocking sound quality.
What's more, the Toshiba Rocket Launcher X8900KF also uses BR auditory perception chip to enhance the rocket artillery sound system, bringing BR bass psychoacoustic technology, bazooka bass system, original sound original sound reproduction engine, BR surround surround sound field, Auto timbre reinforcement adaptive technology and independent DSP core processor and other seven major hearing black technology upgrades, so that the real "good sound" lingers in the ears and the "sound" is endless.
With the blessing of Toshiba Rocket Artillery Audio, the 77-inch Rocket Launcher TV X8900KF "tucked" a professional-grade speaker under the slim volume of 7.9cm, and music-loving users can even use it as a "hidden" home audio. For users who like to play games, Toshiba Rocket X8900KF is also equipped with HDMI 2.1 video interface, support 4K 120Hz high brush high score output, put an end to game screen delay and stuttering phenomenon, with the next generation of console Xbox Series X and PS5 high frame game can be described as a fish.
In recent years, with the rise of the "new power" of Gen Z consumption and the pursuit of a better life by the high-net-worth middle class, Toshiba has also comprehensively upgraded its marketing methods. During the European Cup, Toshiba joined hands with Lexus, Mizuno and Sapporo Beer to hold the "Fan Carnival Night" event to help the brand achieve cross-border out of the circle. In terms of sales channels, Toshiba has comprehensively laid out new retail, entered e-commerce platforms such as JD.com, Gome "True Happiness", suning Tesco and other e-commerce platforms online, stationed in Five Star, Shundian, Sam's Club, Hippo high-end member stores offline, and opened nearly 400 offline experience stores in coastal and provincial capital cities, realizing the "multi-point blossoming" of sales channels and further reaching a wider range of potential consumer groups.
There is no doubt that the emergence of the Toshiba rocket launch X8900KF has played a benchmarking role in the high-end OLED TV market. At the same time, the OLED TV camp is in the ascendant, the road ahead is still very long, Toshiba relies on decades of technology accumulation in the field of television, is showing a momentum of accumulation, and gradually by more and more high-end users favored.