Not long ago, the topic of "why young people are reluctant to change their mobile phones" was on the hot search. According to the Institute of Information and Communications Technology, the replacement cycle of Chinese users has reached 28 months. Mobile phones are still a necessity for modern urban life, and the significance of television sets for young people today is even more intriguing. Nowadays, the color TV industry has shown a trend of aging audience, marginalization of the market, and industry stock.
On the one hand, more and more young people working in first- and second-tier cities have less and less conditions to buy TVs due to practical factors such as renting, moving, and leaving work late, on the other hand, the intelligence of TVs makes the elderly daunted, and mainstream TV manufacturers have to launch age-appropriate TV products to meet the needs of the main users. It can be said that today's color TV market is not only standing at the crossroads of technology, but also in an era of great market changes and industry changes. Not to mention the wave of emergencies that have swept the world since the beginning of 2022, the rapidly changing situation has accelerated the pace of changes in the color TV industry.
Standing at the head of the turbulent times, it is far from enough to stay in the technological innovation and functional upgrading at the product level, not to mention, the color TV industry, as a member of pan-consumer electronics, is also plagued by the problem of product homogenization in recent years, the technical reserves that can be provided by the supply chain are becoming more and more transparent, and the expectation of short-term technological breakthroughs is no longer so natural. The slogan of OLED counterattack has been shouted for five or six years, but the production capacity that cannot be mentioned and the price that cannot be reduced have made its penetration rate in China only 2.7%.
From the previous years of curved TV, quantum dot TV to the current QLED, MiniLED, Samsung has been leading the development direction of the liquid crystal display industry, in the industrial chain end has a rich MicroLED technology reserves of Samsung has a more solid strength and more sufficient willingness to delegate the technology in the field of MicroLED to the LCD TV field, on the one hand to enhance their own MiniLED TV products technical indicators, on the other hand, the real market test of the technology can also feed the upstream research and development process.
To put it simply, Samsung's new TV this year has undergone another technical upgrade. Of course, compared with the already extremely mature LIQUID crystal module, technological progress is mainly concentrated in the backlight - that is, the often referred to as the MiniLED level.
According to Samsung's introduction, in 2022, the backlight level of the new Neo QLED 8K TV will be increased from 12 bits to 14 bits, and the brightness control level can reach 16384 levels, and the finer light control can not only effectively reduce the color fault, but also make the picture transition smoother.
In recent years, tv in the aspect of intelligence continues to deepen, today, smart screen, cognitive intelligence and other artificial intelligence-based technology has been from assisting user operation, broadening the use of TV functions and other aspects of the tv to the core of the TV, the use of the chip computing performance to assist the image processing of the TV. As one of the few manufacturers in the world that can independently complete chip design and OEM, Samsung's Neo quantum dot image processor on the TV integrates an AI deep learning algorithm, which can continuously analyze the lines, shapes and even surface texture of the image during the user's use, and control the quantum dot MiniLED light source for adjustment and targeted optimization, improve the texture and color performance of the picture, and optimize the depth of field to create a more three-dimensional effect. In terms of sound, Samsung Neo QLED 8K series products are equipped with Dolby Atmos, sound and picture tracking technology, and "Q Symphony" technology adapted in conjunction with Samsung's soundbar equipment, which can create 3D surround sound effects and enjoy an immersive audiovisual experience comparable to the theater at home.
In addition to continuous breakthroughs in the field of technology, Samsung has also given new added value to TV products. The use of traditional TV is concentrated in the demand for high-end audio and video entertainment in the room, and the rise of mobile Internet has seriously impacted the "serious entertainment" industry with TV as the platform. Samsung has always sought the artistic value of television sets beyond the value of video and audio, and its Lifestyle series of TVs is also carefully prepared for users who pursue TV decoration attributes. In 2022, Samsung's newly launched The Frame Painting Wall Series and The Serif Painting Series provide more diversified home use scenarios for this part of the user.
On the basis of the invisible design of Samsung TV without borders, The Frame Paint Wall Series provides a variety of colors and styles of wood color, metallic color, brick red and other colors and styles for users to choose and replace, in addition to supporting vertical screen presentation, making the TV set the best presentation platform for modern artworks. Coupled with a well-designed slim pylon and separate hub and fiber optic cable, Samsung's The Frame wall series fits seamlessly into the wall.
The Serif series of TV has a very distinctive capital letter "I" shape, so that the TV itself presents an aesthetic personality, the ingenious shape not only supports independent seat placement, with a novel bracket installation method also makes the TV more flexible, enhance the overall taste of the user's home.
The 2022 painting wall series and the new picture series are equipped with anti-glare, anti-reflective and anti-fingerprint characteristics of the new matte display, to meet the diverse display needs, even the sunny environment can also show the beauty of the picture, at the same time, the two series of new products will also be equipped with Samsung solar remote control, using indoor light, outdoor light or USB can be charged.
As the Samsung, which has won the global color TV industry sales champion for 16 consecutive years, although in China, domestic manufacturers such as Xiaomi, Hisense, and TCL have created a lot of pressure on Samsung TV, from the product point of view, Samsung TV is still the object of domestic brands to chase and even look up to.