In 2021, there is an ultimate question: domestic mobile phone manufacturers, who can stand firm in the high-end smartphone market?
Under the background of "Huawei falls, Apple is full", the media is generally depressed about domestic mobile phone manufacturers. However, as everyone knows, some manufacturers are silently accumulating strength and gradually rising to a new star in the high-end market. It's vivo.
Let's look at two pieces of data:
In the mid-to-high-end market, a report from Counterpoint shows that, driven by the strong performance of the X70 Pro launched by Vivo in September, Vivo's market share in the range of $500 to $599 has doubled from 10% in September 2020 to 20% in September 2021.
The high-end market, according to vivo official data, in 2021 Q3, vivo's share ranking in the high-end mobile phone market of more than 4,000+ has reached the top three in the industry.
If you look back at the achievements of domestic mobile phones in the high-end market in 2021, then vivo's iQOO 8 series and vivo X70 series must not be bypassed. On the one hand, this stems from the significant breakthrough of the iQOO 8 series in the 4K+ market, and the vivo X70 Pro+ released in September has been widely recognized by users, professional circles and media; on the other hand, these two series of models can be said to have led the innovation trend of domestic mobile phones after Huawei.
Recently, Vivo just released its 2021 science and technology innovation timeline. These innovative technologies covering exterior design, moving image, screen fingerprints, operating systems, etc., just take us to see how this low-key domestic manufacturer has developed rapidly in the high-end market with continuous innovation in technology.
The trickiest problem with selfies at night is that the light isn't bright enough when taking a photo. The industry's common solution is to forcibly "brighten" through algorithms, but this will bring problems such as blurred image quality and lack of detail. The vivo S9 series of domestic first polar night micro-slit fill light, through the combination of "screen soft halo + two micro-slit fill light lamp", so that users can fully and three-dimensionally fill the face in a low-light environment, with vivo's mature AI polar night algorithm and the new AI background recognition technology on S9, all-round salvation of night selfies, so that the beauty under the neon lights is "listened".
At this year's vivo annual meeting, Shen Wei, founder, president and CEO of vivo, said that it is necessary to continue to surprise users on the black technology track where users can perceive explicitly. Photochromic technology can be said to best reflect this concept. After the smartphone innovation fell into the "full screen dilemma", the responsibility of innovation in the appearance of the fuselage was transferred to the back cover. When the vast majority of mobile phone manufacturers chose to "move the knife" on the camera module, vivo took another path, spent 3 years exploring the "no man's land", realized the innovative design of changing the color of the back cover of the mobile phone in the sun, and played a "new trick" on the back cover of the mobile phone that is now increasingly boring.
iQOO 8 series is a collection of vivo sub-brand iQOO to achieve transformation of the set of models, in the screen, performance, imaging and other aspects of the industry ceiling level experience, the achievement of a generation of "all-round works". The reason why this generation of new machines is amazing is that in addition to the configuration of "all-round play", many black technologies brought by it have also led industry innovation, such as ultrasonic 3D wide-area fingerprints and 360-degree horizon stabilization.
At the CES exhibition in 2018, Vivo launched the world's first mass-produced screen fingerprint recognition mobile phone vivo X20 Plus UD, which opened the era of screen fingerprint of smart phones. Now vivo's fingerprint recognition technology has once again evolved. On the iQOO 8 series new machine, the new generation of ultrasonic 3D fingerprint recognition technology jointly developed by Qualcomm, the recognition area is as high as 578mm2, the unlocking speed is as fast as 0.2 seconds, while realizing "one-time input" and "wet hand can also be unlocked", combined with the latest innovation of OriginOS in software, it realizes quick operations such as direct scanning code payment on the lock screen interface.
Mobile phone photo stabilization has always been vivo's strength. The 360-degree horizon stabilization function equipped with the iQOO 8 Pro brings a new stabilization experience: in the mobile phone open camera mode, no matter how the phone shakes, the lens is stable at the horizon level, and even if the phone is rotated 360 degrees, the picture remains horizontal. This anti-shake black technology has brought the stabilization ability of mobile phones into a new era.
The V1 chip, as a bombshell thrown to the market by vivo, blew up the prelude to vivo's self-developed chip. As vivo's first professional imaging chip, it brings the throughput capability of flagship desktop computers to the vivo X70 series, and the night performance is called super night vision. In night shots, noise can be reduced for a clear night scene. It can be said that the introduction of the V1 chip has unlocked the era of hardware-level algorithms for moving images.
Under the research and development of vivo and the century-old optical giant ZEISS, every component has been optimized and improved, from the protective lens that first arrives in light to the lens and filter for imaging. The ultra-high-per-glass lens, AOA dynamic optical calibration process, SWC coating technology and other technologies brought on the vivo X70 series have greatly improved the glare and ghosting problems when taking photos, and greatly improved the purity of the finished film. In addition, ace technologies such as ZEISS portrait lens package, ZEISS natural color, and ZEISS T* coating have also become the X70 series' differentiated competitive advantage in achieving no one else in the image.
2021 is known as the first year of vivo's qualitative change, not only because vivo made a major breakthrough in the high-end market, but also because in this year it established vivo Central Research Institute, determined to continue to increase the exploration and investment in cutting-edge technologies and basic capabilities; the launch of the technology research and development iron triangle, to ensure vivo's innovation leadership in the past three years, and in the design, imaging, system, performance of the four long track steady progress, hard work, the formation of a unique brand competitiveness.
For the high-end market, the consensus of the industry is that this is a marathon long-distance run, and only enterprises that dare to continue to invest in R&D and innovation can achieve high-end breakthroughs. Vivo's enterprise-level strategic planning, as well as a series of innovative practices in 2021, pave the way for its high-end continuous breakthroughs.