【Mobile China News】On March 24, the latest report released by market research agency Canalys shows that global smartphone shipments reached 1.35 billion units in 2021 (1.27 billion units in 2020), an increase of 7% year-on-year. However, compared to 2019, which was before the epidemic, the smartphone market still has not returned to its previous level.
Related stories
It is worth noting that the average selling price (ASP) of smart phones in 2021 increased by 10% year-on-year, which may be related to the high-end strategy of mobile phone manufacturers. Since the decline in Huawei's high-end mobile phone market share, many domestic mobile phone manufacturers are promoting the high-end of their mobile phones.
Relevant data
According to the latest research data released by Counterpoint, the high-end mobile phone market (defined as mobile phones with a price of more than $400/2548 yuan) increased by 24% year-on-year in 2021, which greatly exceeded the overall growth of the smartphone market by 7% in the same period. Among them, Apple's share of the high-end mobile phone market will reach 60% again in 2021, which is the first time Apple has reached this figure since 2017. Counterpoint also believes that in the future, Apple is likely to swallow all the high-end mobile phone users that originally belonged to Huawei.
Compared with Android manufacturers, Canalys and Counterpoint both believe that their high-end mobile phone shipments have risen weakly.