Two days ago, a data company called CINNO Research released a domestic smartphone market report for the first quarter of 2022, which deliberately separated vivo from iQOO, resulting in vivo ranking third. What is the purpose is that I believe that people who have read the report understand, but after reading the report, the industry people directly said that the first in China is vivo.
This is not april 28, the well-known data research company Counterpoint justified the name of vivo, the report shows that the domestic smartphone market in the first quarter of 2022 fell to the level of the first quarter of 2022. Compared with 2021, the overall decline was 14%, and the overall shipment volume was 74.2 million units. The report also deliberately emphasized that vivo won back the first place from Apple in this quarter, becoming the mobile phone brand with the largest domestic shipments in the first quarter of 2022. Let's take a look at the specific rankings and market share:
Champion: vivo, market share 19.7%, down 21.3% year-on-year;
Runner-up: OPPO, market share 18.0%, down 31.2% year-on-year;
Third place: Apple, market share of 17.3%, an increase of 4.4%;
Fourth place: Glory, market share of 16.9%, an increase of 166.8%;
Fifth place: Millet, market share of 14.9%, down 15.5% year-on-year;
Sixth place: Huawei, market share of 6.2%, down 64.2% year-on-year;
Seventh place: realme, with a market share of 2.4%, an increase of 1.6% year-on-year.
On the whole, only Apple is in a state of positive growth, and all other brands are in a downward trend. One of the biggest declines is OPPO. Would one argue that glory is not growing by 166.8%? But we should consider the actual situation, what is the status of glory in the first quarter of last year, just separated from Huawei, the overall market share is only 5.5%. So glory is a special case.
From the overall data, everyone is declining, just to see who can hold the basic disk. Vivo obviously became the biggest winner, which is not easy, to know that in the first quarter, in addition to the iQOO 9 series, vivo this brand did not release a new machine. The report said that it was mainly due to the strong performance of the vivo S12 series and the market recognition of the vivo Y series.