In recent years, pure electric vehicles, new energy vehicles continue to enter daily life, gradually replacing fuel vehicles, new energy vehicles and extended smart cars have gradually become a new outlet, attracting countless manufacturers to compete. At this ces 2022, there are many manufacturers who have brought a series of solutions or new impacts on the field of new energy vehicles, so let's continue to look down.
Appearance changes more freely:
In terms of the appearance of the car, the current stage of the car products basically only a relatively single appearance color, users are more difficult to change the appearance of the car, CES 2022 on the veteran car company BMW showed a new concept car, in this concept car to bring a new technology that can change the appearance of the car.
△ Bmw shows a color-changing appearance concept car
BMW launched at CES 2022 iX Flow concept car using a new E-ink technology, through the car paint surface distribution of hundreds of microcapsules to change the body color, when the user through the button to issue instructions, the body surface will be through the current to change the body surface color, according to the current BMW information, at this stage can be changed between black, white, gray three colors.
BMW says the technology can improve the efficiency of electric vehicles: "White surfaces reflect sunlight more than black surfaces." This means that by changing the exterior to a lighter color, the heating of the vehicle and passenger compartment due to strong sunlight and external heat can be reduced. In cooler weather, the darker hues will help the vehicle absorb more of the warmth from the sun. The surface also said that at this stage, this technology is still a pilot research project, and no specific landing time is given. But what we can expect is that if this technology can be successfully landed, and with the advancement of technology will further change more appearance and price parity, the future car market may be able to use this technology to create a "pain car" that meets their preferences and bring about changes in appearance.
The screen is integrated into the interior, and the human-computer interaction is further enhanced:
At this stage, with the deepening of the process of new energy vehicles in terms of intelligence, the automotive market has further strengthened the interaction between users and cars through a series of means, such as adding larger and more display screens to the car.
Sony's VISION-S 02 model has a through-screen in the front row of the vehicle, enabling a larger display area and more interactive content through a multimedia display and a full LCD instrument cluster. However, it is worth noting that this type of scheme has been used in other new energy vehicles as early as possible, and it is not the first of Sony.
In addition to the traditional multi-faceted screen to form more display area for interaction, CES 2022, Continental showed its ShyTech interior technology, which is displayed through flexible invisible technology through flexible invisible technology, which can be further integrated with the interior, and has good adaptability in wood grain, leather and other materials. This technology can be interacted with the entire front row of the car and fully integrated into the interior. And a technology can also provide more private information for the user in the back by a directional display, and reduce interference with the driver.
△ ShyTech interior technology demonstrated by Continental
In terms of providing interactive entertainment with users, Amazon has further promoted a series of content of its Fire TV at CES 2022, as a content platform owned by Amazon, this series of products will cooperate with a series of car companies, including Ford, to provide a series of entertainment content. The news from Google said that it will further promote the cooperation between Android Automotive and major car companies, through a series of remote ports and entertainment services, such as receiving content from YouTube on the car. In addition to further cooperation, Google will also launch a new generation of Android Automotive system, and will cooperate with Car companies such as Volvo.
△ Amazon provides entertainment content services
It can be seen that with the further deepening of interaction with the car, major manufacturers are launching a variety of new products around the ecological niche of interaction, whether it is on the basis of the existing further increase in the number of displays, further innovation in the display, and other parts of the car to achieve a more secret and traceless effect; or through various types of content access, to provide services for users and other actions we can see, At present, smart cars are considered to be the growth point of a new round of smart devices after smart phones, and major manufacturers have launched a variety of new products in terms of human-vehicle interaction, and obtain market attention through new products to gain advantages for enterprises themselves. However, in addition to the various manufacturers that provide services in this in-vehicle interaction, other giants are also joining the field to compete.
The market continues to be hot, and giants have entered the game:
With the hot development of the smart car market, various giants are also entering this field to compete. A series of party factories launched a series of products and programs in the next field. For example, Qualcomm, which has a very high status in mobile phone chips, launched a digital chassis solution at this year's CES 2022 after the acquisition of Veoneer, which will make efforts in autonomous driving last year, and further improved its advantages in technology.
Qualcomm launched the digital chassis program includes several parts such as car chips, software service platforms, digital cockpits, etc. In terms of chips, Qualcomm has provided a series of chips for a number of car companies to calculate, identify and other applications, and manufacturers can buy Qualcomm chips, carry out a series of customizations, and launch corresponding products. Or you can choose a range of solutions from Qualcomm that go directly to your products. At present, many manufacturers have chosen the package solutions provided by Qualcomm, and will launch products in the follow-up.
NVIDIA, which has a strong position in the image field and the AI field of PC, also showed its "ambition" for smart cars at this CES 2022S. Nvidia further launched its own DRIVE Hyperion 8 autonomous driving platform at this CES 2022, which is also composed of a variety of contents, including 12 surround cameras, 9 radars, 12 ultrasonic sensors, 1 front-facing lidar and 3 internal sensing cameras. Relevant enterprises can carry out the launch of related products in this series of systems. The Drive platform has established a series of standards, and NVIDIA announced that it will work with key suppliers such as Desay, Flex, Quanta, Valeo and ZF to launch corresponding products. Nvidia also provides platform-based development and package purchase solutions for automakers, and at present, it is known that the manufacturers that will adopt the package solution adopted by NVIDIA are Mercedes-Benz, and volvo, Xiaopeng, Weilai, Ideal, Zhiji Automobile and SAIC R Automobile will further develop products based on the NVIDIA platform. Nvidia mentioned that manufacturers can obtain a series of online update services after adopting NVIDIA's platform, and after the update, the relevant cars can obtain some new features, and through NVIDIA's technology or get a series of services from the car to the cloud.
In addition to Nvidia, Intel's subsidiary in autonomous driving, Mobileye, also showed a series of content at CES 2022. Announced the latest flagship self-driving chip EyeQ Ultra, according to the official introduction, EyeQ Ultra's computing efficiency per second reached 176 trillion times, will use a 5-nanometer process, can handle the needs and applications of L4 level autonomous driving. According to the data it mentioned, Mobileye reached the shipment of 100 million in-vehicle chips last year, and the results were quite gratifying. At present, it has cooperated with a number of manufacturers, including Volkswagen, Ford, and Extreme Krypton. The partnership with Extreme Krypton is expected to launch L4-class cars using a range of Mobileye's sensors in 2024, creating excellent products through the cooperation between the two.
At the CES 2022, sony also stepped out of the road to car manufacturing, a veteran manufacturer from Japan, sony announced that it would set up a new company, Sony Mobility Inc, to be responsible for the mobility business, and released its second concept car, VISION-S 02, which is an SUV model equipped with Sony and a series of related technologies, including Sony's launches such as IMX390, IMX456, IMX490, IMX459 and a series of car camera sensors. In addition to meeting the needs of their own use, Sony's various sensors will also be supplied to other manufacturers and gain an advantageous position in the industrial chain.
△ Sony presents its concept SUV model
It can be seen that in the smart car market, traditional PC giants and mobile chip giants have been continuously laying out their layout, and have been deeply integrated into the manufacturing process of automobile manufacturers through strategies such as chip products or platform solutions to further create their own advantages. And established manufacturers such as Sony are also making efforts on the road of car manufacturing, and strive to get a piece of the smart car market. Sony has also carried out a series of layouts in projects such as sensors, further integrated into the production of smart cars, and further enhanced its upstream position.
To summarize:
In addition to the part of the manufacturers we mentioned, a series of established manufacturers such as Bosch and Amba have also shown a series of products for the automotive market at CES 2022, and the various automotive products displayed at CES 2022 as a whole point to the trend of intelligence and pure electrification, and further move closer to automatic driving. In addition to the leadership of the giants, all this also depends on the in-depth cooperation between the upstream and downstream of the industrial chain, which can be seen from the in-depth cooperation between the giants and manufacturers.
The series of contents that appear at CES 2022 are currently a better understanding of how to build cars. In the future automotive market, based on the understanding of various manufacturers, a series of highly interactive and intelligent automotive products will be launched, bringing great changes in many aspects such as travel.