Author: Fan Xinru Source: IT Times
On the evening of March 17, Honor held a new product launch conference. In addition to the 2022 flagship 2022 flagship Product Honor Magic 4 series, which was spoiled at the MWC in early March, this time for domestic consumers, Honor brought the Honor Magic 4 to the best version. Compared with the Honor Magic 4 and Magic 4 Pro, the Ultimate Edition has further improved in various configurations.
In the one-and-a-half-hour conference, whether it is a new generation of flagship products released by Honor or the system ecological innovation of mobile phone software and hardware combination, it revealed Glory's ambition to benchmark Apple and become a benchmark for domestic high-end mobile phone brands.
At the press conference, Zhao Ming, CEO of Honor, announced that the second glory mobile phone imaging plan will be fully upgraded and will be opened globally on April 25.
Magic 4 to the Ultimate Edition for the ultimate shooting experience
If at the MWC conference in March this year, Honor wants to tell consumers around the world that "Honor can do", then at the press conference on the evening of March 17, Honor wants to tell Chinese consumers that Honor can do better than Apple.
Previously, Honor's latest flagship products released this year, honor magic 4 and honor magic 4 pro, have been eye-catching enough in performance, especially in images. Then, the glory Magic 4 edition that appeared in the finale of this conference has taken another step forward in all aspects.
In terms of appearance, honor magic4 to the best version adopts a higher hardness, scratch-resistant, wear-resistant nano-microcrystalline ceramic process, providing two more elegant colors of ceramic black and ceramic white. The design adopts a super four-curved screen, which minimizes the curvature of both sides of the screen, so that the four-end border tends to be invisible, creating a wider, immersive visual perception and a rounded and comfortable handshake.
Honor Magic 4 to The Ultimate Edition is also equipped with ltpo screen high-frequency PWM dimming eye protection screen. The screen has 1920Hz high-frequency PWM dimming, which can effectively solve the problem of screen flickering of the mobile phone screen in low-brightness scenes and reduce the visual fatigue after using the mobile phone for a long time.
In order to make the Honor Magic 4 to the best edition have the ultimate photography capability, the main camera has been upgraded to a 1/1.12-inch oversized 50-megapixel custom sensor with an aperture of f/1.6 and a custom 8P lens design; the ultra-wide-angle camera adopts the industry's first double freeform lens with a specification of 64 million pixels 7P lens; and a new spectral enhancement camera is added to exceed the sensitivity of the human eye's visible spectral range, allowing the lens to capture more details.
Honor Magic4 to Best Edition also comes with a separate image chip. The chip has 20bit processing bandwidth, provides up to 28.8Tops OF AI computing power, supports 4K RAW domain real-time image computing, brings faster and more accurate computing power support for powerful AI imaging technology, provides new 4K super night scene video shooting capabilities, and brings 4K level night vision preview function, making low-light shooting easier.
As a high-end flagship mobile phone series released by Honor this year, the 12GB+512GB version of The Honor Magic 4 to the best version is priced at 7999 yuan.
The combination of software and hardware creates a stronger interconnection ecosystem
In the whole conference, in addition to Glory's own products, in the introduction of CEO Zhao Ming, "iPhone" is probably the second most highly photographed word. As a technology company that is the benchmark in the global mobile phone industry, the iPhone brings users an excellent user experience with an excellent combination of software and hardware.
At the press conference that night, Honor was no longer satisfied with the "inner volume" on the hardware, and tried to use the software and hardware system of intelligent collaboration to bring users a more convenient interconnected life.
In addition to the powerful hardware, the Honor Magic 4 series is also equipped with a set of "smart brains". The new intelligent Magic UI 6.0 operating system can help the Magic 4 series to achieve a new business architecture, scene awareness, and information recommendation functions. Let users have a smoother and more efficient office interconnection experience.
In daily application scenarios, whether it is by subway or plane, there are always many people standing in front of the gate, looking for a ride APP, waiting for the QR code to load. However, the YOYO suggestion function built into honor's new generation operating system can help users omit the process of opening the APP. When the user is close to the subway gate, YOYO recommends being able to automatically identify the gate and automatically push the ride code. The user only needs to take out the mobile phone and scan the code. As the system deepens the learning of geographical location and user habits, the recommendations given by the YOYO suggestion function will become more and more accurate, and the more they are used, the better they are.
Not only that, the honor new generation of operating system can also help achieve multi-screen collaboration and file mutual transmission between multiple honor devices through multi-screen collaboration and honor sharing functions. With the help of the "YourPhone" function, the Honor Magic4 series can connect to the Windows computer, synchronize and manage mobile phone notifications, photos, calls, etc., and even directly access the mobile phone screen and applications on the computer, drag and drop mutual files, making the office more efficient.
The wisdom ability is blessed at the bottom, and the glory wants to open a new track
From the Honor Magic4 series, we can see that AI intelligence capabilities are becoming the source of Honor's innovation. Through the application of AI intelligence capabilities, Honor Magic 4 has shown excellent capabilities in image shooting experience, active service experience, privacy protection security experience and chip tuning. Glory also tries to open another track in the domestic high-end mobile phone industry through the innovation of these four intelligent experiences, in addition to hardware configuration and operating system.
The intelligent capability of Honor Magic4 is not a single point of technological innovation, but a systematic product experience reconstruction, which is deeply integrated in the three levels of hardware, operating system and application. In the hardware layer, AI intelligence capabilities can maximize the release of hardware performance, intelligent tuning and resource allocation in modules such as chips, memory and communications, and maximize the release of hardware performance while achieving better software and hardware collaboration; at the operating system layer, AI intelligence capabilities are enablers, so that the operating system has self-learning, cognition, computer vision and other capabilities, so as to achieve active services, cross-system and cross-ecological services and other capabilities; in the application layer, AI intelligence capabilities try to help users solve pain points.
For the honor brand, the systematic construction of AI capabilities is becoming its new innovation point and selling point. It is conceivable that starting from the Glory Magic4 series, Glory hopes to fight with Apple and domestic high-end mobile phones, which will no longer be hardware, but algorithms and computing power. In the future, Honor may increase the wisdom ecosystem and create a new digital world driven by AI capabilities.