After the development speed of smart phone products is too fast, the retention rate will become very low, because a new machine has just been released, and the next new machine is on the road, resulting in users not being able to understand the real advantages of the product itself at the first time.
It can be said that there will be a lot of models that are forgotten by users in the market every year, and then such models will have a sharp price reduction to further enhance the heat, only in this way can we better develop.
But what I didn't expect was that there are still many new machine price reductions in today's market, especially in vivo X80 series, honor Magic4 series and other products, which have dropped by 15%.
It is reported that there has been a subsidy activity in the Shenzhen area, mainly to subsidize consumers to purchase eligible consumer electronics and household appliances at 15% of the sales price.
Moreover, the cumulative subsidy amount per person during the activity period is not more than 2,000 yuan, the total subsidy fund for consumer electronics is 70 million yuan, and the total subsidy fund for household appliances is 30 million yuan.
That is to say, as long as it is a model in this activity, it can enjoy a 15% subsidy, I thought that the new machine would not appear, but what I did not expect was that there was still a situation of vivo X80 series, vivo X Note and other models.
Taking vivo X80 Pro as an example, as a high-end flagship mobile phone, the current 12+256 original price was 5999 yuan, and the final subsidy to the hand price was about 5099 yuan, which is really very exaggerated for a new machine.
And the 8+256 version of vivo X80 was originally priced at 3999 yuan, and the final subsidy was about 3399 yuan, which was also significantly lower than the starting price, which shows that the subsidy is indeed very large.
At the same time, vivo X Note is also subsidized, even the glory of mobile phones is no exception, the glory Magic4 series can also enjoy this subsidy, which is really a big carnival for consumers.
But unfortunately, although the subsidy is very powerful, it is still a mandatory requirement, that is, only to go to the Shenzhen offline market storefront can enjoy, for users who are not in this area, they can only honestly choose mobile phone products in accordance with the policies of the local area.
And the author consulted several friends in Shenzhen, saying that this subsidy is not available to all stores, and some models need to go to a special store to enjoy subsidies, otherwise there is no way to enjoy this subsidy.
The most important thing is that the active goods must be invoiced separately, and the payment amount and invoice amount need to be the same as the price of the goods; the subsidy object, the name of the purchaser in the sales invoice (that is, the invoice title), the user name of the real-name authentication of the China UnionPay "Cloud Flash Payment" APP, and the owner of the payment account must be the same natural person.
Therefore, the subsidy for this time is indeed very large, but for many users in the field, there is no way to enjoy, can only say that it is a pity, otherwise there will not be many users clamoring for the new machine they just bought to return.
However, even without this subsidy, the new machines in the current market have a good performance, here to the Glory Magic4 standard version as an example, the strength of the product itself still has a good performance.
From the screen, it adopts a 6.81-inch hyperboloid LTPO screen, true 1.07 billion colors, 1224*2664 resolution, 94.2% screen ratio, 100% DCI-P3 wide color gamut, pixel density 430 PPI, support 120Hz refresh rate, 360Hz touch refresh rate, and support 1~120Hz adaptive dynamic refresh rate and 1920Hz high-frequency PWM dimming.
In addition to the core configuration, in addition to the Snapdragon 8 processor, it also adopts the third-generation graphene technology, and at the same time, it has a built-in 4800mAh large battery in terms of endurance, supports 66W super fast charging, etc., and the strength is not a big problem.
However, for users outside Shenzhen, they may feel that the subsidy this time is a bit exaggerated, and the new machine in their hands may become unscent.
But now the mobile phone products are early to buy early to enjoy, if there is no subsidy this time, the use experience of the product itself will not change, so after choosing a product, it is still not possible to pay too much attention to the price.
If users pay attention to whether the model in their hands has dropped every day, then it will become very uncomfortable in use.
Finally, I would like to say that every mobile phone product will have a situation of price reduction and loosening, but it is only a matter of time sooner or later.
So the question is, do you enjoy the 15% subsidy? If subsidies appear just after the selection of new machines, will the mentality change? Let's talk about it.