After officially separating from Huawei, Honor became an independently operated brand, and with the laying of Honor stores nationwide, Honor's popularity has become higher and higher, and its new machine has also been recognized by many consumers.
In 2022, Honor routinely updated its flagship series of machines and updated folding screen products, and full-scene products are also constantly enriched.
Let's follow the editor to review the glory of 2022!
Launch of the Magic4 series
After the Magic3 series has received a lot of attention and affirmation from consumers, Honor has brought a new Magic4 series in 2022.
In terms of appearance, the appearance of the Honor Magic4 series continues to be symmetrical aesthetics, and the official said that it follows a simple and symmetrical design concept from left and right, front and rear, and even around the center of the rear lens of the mobile phone. The back of the machine continues the design of the Honor's "Eye of the Muse", and all cameras and sensors are listed.
In terms of screen, the Honor Magic4 series adopts a 6.81-inch LTPO screen that can display 1.07 billion colors, and also supports 100% DCI-P3 wide color gamut and HDR 10+ video.
In terms of performance, Honor Magic4 and Magic4 Pro are equipped with a new generation of Qualcomm Snapdragon 8 mobile platform, and both support Honor GPU Turbo X technology
In terms of image, Honor Magic4 is equipped with a 50 million pixel wide-angle lens + 50 million pixel ultra-wide angle lens + 8 million pixel periscope telephoto lens and a single-point laser focus sensor, the front is a 12 million pixel ultra-wide-angle lens, in addition, Honor Magic4 Pro also supports the latest multi-main fusion computational photography technology, supports Honor's self-developed HONOR Image Engine image engine, AI portrait engine, AI color engine and other self-developed technologies
In terms of imaging system, its wide-angle main camera has been upgraded to a 1/1.12-inch 50-megapixel ultra-large bottom sensor, with a 23mm focal length, a 1.4μm single pixel size, and an f/1.6 aperture.
This imaging system also enabled the Honor Magic4 Ultimate Edition to achieve a DXOMARK image score of 146 points in the first half of the year, successfully reaching the top of the list at that time.
Folding screens and other ecological products are gradually spreading
In addition to the straight-screen flagship, Honor also brought the new folding screen MagicV, the replacement model Magic Vs, in 2022.
The machine is equipped with self-developed "Luban 0 gear hinge", using mortise and tenon type integrated molding technology and a variety of lightweight aerospace grade materials, the lightest up to 261g.
The inner screen size is 7.9 inches, the outer screen size is 6.45 inches; the core adopts the Snapdragon 8+ chip, and the self-developed Turbo X system engine is blessed; Equipped with surround antenna expansion technology, it also has dual TEE+ independent security chips.
The machine is also equipped with a 54-megapixel IMX800 main camera, a 50-million-pixel ultra-wide-angle macro main camera and a 3x optical zoom lens to support full-focal shooting. Features symmetrical dual speakers that support IMAX Enhanced and DTS:X Ultra sound. Built-in 5000mA battery, support 66W super fast charging.
In addition, the Honor Digital Collection has also been updated this year.
In May 2022, the new Honor 70 series was released, which are two flagship models, the Honor 70 Pro and the Honor 70 Pro+. The overall focus is thin and light and imaging system, and it also supports 100W super fast charging and GPU super rendering technology.
In November, the Honor 80 series was released, respectively, the Honor 80, Honor 80 Pro, the subsequent Honor 80 GT and Honor 80 Pro straight screen version, which still maintained high cost performance, and launched a number of products according to different positioning.
In addition to the Honor 70 and 80 series, Honor has also launched Honor X40 and Honor X40 GT and other cost-effective products featuring low-end features, as well as a number of ecological chain products such as weight scales, bracelets, and laptops, all of which have good sales and reputation.
Sales increased rapidly, reaching the top five in China
In November 2020, a number of enterprises issued a joint statement in the Shenzhen Special Zone News.
The statement mentioned that Shenzhen Zhixin New Information Technology Co., Ltd., as the acquirer, completed the comprehensive acquisition of the business assets related to the Glory brand.
Since then, Honor has left Huawei to start a road of independent development.
Today, after two years of independent development, Honor has freed itself from restrictions on production and supply, carried out product research and development more freely, and has begun to impact the higher-positioning market on the basis of its previous achievements.
The above-mentioned Honor digital series, Honor Magic series and folding screen series provide good sales in 2022, allowing Honor to get good sales data in 2022, and also make a difference in the segmented folding screen market.
Although in the global market, Honor mobile phones still need to work hard and fail to enter the list, but in the domestic market, according to the data of the first three quarters, Honor can stabilize in the top three shipments, taking the recently announced Q3 2022 as an example, shipments of 12.7 million units, accounting for 17.9% of total shipments, is a rare domestic brand that grows against the trend.
In terms of folding screens, according to IDC's statistics in the first half of the year, the market share of honor folding screens accounted for 6%.
According to the data of Q3 2022, the market share of Honor folding screen has come to 7%, and on the whole, Honor can stabilize sales in the absence of updated folding screen products, which can show consumers' recognition of its products.
Don't build cars and chips, focus on mobile phones
At the beginning of 2022, Honor confirmed the Magic dual flagship strategy, forming a flagship twin with the Magic V series and the Magic digital series, based on the AI full-scenario intelligent operating system enabled by the Magic Live intelligent engine.
Based on this, Sina Technology reported, "Honor's goal after that is relatively clear, that is, to use high-end flagships to benchmark Apple and fill the gap in the domestic high-end market." Zhao Ming said that since September last year, Honor has no longer paid attention to benchmarking with domestic mobile phone brands and market share issues. In terms of the company's positioning, the route of Honor and other mobile phone manufacturers is also different: do not build cars, do not promote self-developed chips. ”
Zhao Ming also said that with the blessing of Honor's underlying tuning ability, the Honor Magic4 series will maximize the performance of the Snapdragon 8 chip, control the temperature control and frame rate to the best, and will create a full range of mobile phone products comparable to Apple in the future.
MagicOS update
In November 2022, Honor officially updated MagicOS, an important part of the Honor ecosystem.
MagicOS 7.0 is equipped with four core technologies, namely MagicRing Trust Ring, Magic Live Intelligent Engine, Turbo X System Engine, and MagicGuard Honor Security.
Relying on this OS, it can bring a new ecological experience, and interested honor users can look forward to it.
In general, Honor in 2022 has maintained a steady progress, relying on the release of MagicOS 7.0 and a number of ecological products, the overall ecology has been gradually established.
The flagship Magic series and folding screen mobile phones have received a lot of attention and consumer support, and the low-end Honor digital series has also remained stable and updated.
The success of mobile phone upgrade iteration has made many consumers look forward to the upcoming Honor Magic series, and interested partners can also look forward to it.