Red Network Moment March 18 (Reporter Yang Shuhua) On the evening of March 17, Honor held a flagship new product launch conference to officially release the Honor Magic 4 series mobile phone and TWS headset Honor Earbuds 3 Pro to domestic consumers. Honor Magic 4 mobile phone from 3999 yuan, Pro version from 5499 yuan, to the best version from 7999 yuan. The Honor Magic 4 and Earthbuds 3 Pro headphones opened for pre-sale today and went on sale on March 25; the Pro version went on sale on April 2, and the best version will go on sale in April.
At the press conference, Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "2021 is the return journey of Glory, and 2022 is the innovative breakthrough journey of Glory constantly breaking the ceiling of science and technology. "On the path of competing for the high-end market, Honor will adopt a dual flagship strategy, the Magic series will focus on the direct-screen all-round flagship, and the Magic V will focus on the folding flagship."
Breaking the hardware inner volume Honor opens a new track of high-end flagship wisdom
Zhao Ming shouted out the slogan of "anti-inner volume" at the press conference, he said that in recent years, the mobile phone industry, especially on high-end flagship machines, hardware "inner volume" competition has intensified, in the performance and imaging dimensions, hardware stacking has become more and more intense at the same time did not bring corresponding experience improvement, the marginal diminishing effect of user experience makes seemingly high-end hardware lose market competitiveness. This phenomenon is fully reflected in the market side, especially in the high-end market, because the product power improvement of competitors is mainly concentrated on the hardware inner volume, and it is impossible to suppress the top players in the industry, and the natural monopoly of the pattern will become more and more intense. To some extent, this also reflects that domestic manufacturers have not come up with new ideas that really effectively improve the product experience, so the reactor hardware has been forced to become the only choice for "high-end".
"In fact, the core of the high-end breakthrough lies in how to find a differentiated route and seek a breakthrough in product experience." Zhao Ming introduced that on the Honor Magic4, ai wisdom capabilities have brought a comprehensive breakthrough in product experience, brought new ideas to the industry to break through hardware inner volume, and broken the experience bottleneck of high-end flagship products. The intelligent ability of Honor Magic4 is not a single point of technological innovation, but a systematic product experience reconstruction, and Honor has completed the systematic AI capabilities at the three levels of hardware, operating system and application.
Looking back at the past development of Honor, we can see that Honor has long been laid out on the AI track, and regarded it as the core strategy of the development of Honor mobile phones, trying to continuously bring users a more competitive experience through AI intelligence capabilities. On the first generation of Honor Magic mobile phones in 2016, Magic Live's intelligent ability was displayed and was rated as "mobile phone from the future" by the media. At the beginning of 2022, Honor Magic V launched the Magic UI 6.0 intelligent operating system, truly realizing the intelligent life all-round assistant. The Glory Magic4 series released this time, with the blessing of the fully upgraded Magic UI 6.0, brings users a new and intelligent life experience, as well as a smooth and efficient office interconnection experience.
Zhao Ming pointed out that AI wisdom capabilities have become the source power of glory innovation. AI capabilities plus image system once again broke the ceiling of the shooting experience, AI capabilities plus operating system to achieve active service experience innovation, AI capabilities plus privacy protection to create a systematic security experience, AI capabilities to support the performance of tuning to achieve a better experience of the same chip. The four major intelligent experience innovations have made the Honor Magic4 series open another product power track in the mobile phone industry in addition to the operating system and hardware configuration.
Stand firm in the high-end layout of the global market and create the Magic era of high-end mobile phones
Zhao Ming said that with the ability to systematize and innovate in AI wisdom, Honor has three core bottom cards of platform-level reconstruction, system-level tuning and massive pain point killer application, building the strength and confidence to compete head-on with the world's top players. Under the traction of independent research and development capabilities, Honor has continued to lay out forward-looking technologies, continue to innovate at the bottom, build a technical moat, and win the right to speak in high-end technical strength.
"Starting from Honor Magic4, Honor has fully opened the globalization journey and the high-quality development model of dual engines at home and abroad." Zhao Ming said that taking the Glory Magic4 series as an example, on the supply chain side, with the industry's first LTPO + high-frequency PWM screen, Honor has mastered the right to speak in the supply chain and led screen manufacturers to carry out technological innovation together; on the chip side, Honor and Qualcomm joint tuning, committed to creating the industry's strongest Snapdragon 8 mobile platform and the first mobile game AI rendering technology, the performance is extraordinary; in terms of image technology, with the continuous evolution of multi-main camera fusion technology, Glory has become a leader in computational photography; in terms of privacy and security, Dual-system, soft and hard combination of leading architecture design, coupled with privacy calls and other application innovations, Honor privacy technology continues to lead.
Zhao Ming said that in terms of ecology and industrial chain, Glory is also gradually expanding its circle of friends. Honor's channel and retail system in more than 40 countries around the world has been initially completed, and more than 200 operators and distributors have established cooperation. At the same time, the global industrial chain layout is also an important thrust of Honor's rapid growth, and at present, Honor has fully resumed cooperation with AMD, Intel, Magnesium, Samsung, Microsoft and other top global suppliers. At this press conference, the interconnection function launched by Honor and Microsoft, Midea, Ideal and other partners also further strengthened the product strength of honor magic4 series and became an important part of glory ecological construction.
In addition, Glory uses professional images as a communication carrier to express the story of the times with technology. Around the mobile phone shooting experience and lens expression, Honor has established a global mobile photography communication platform. Since the launch of the Global Glory Imaging Program in 2021, more than 200,000 Honor mobile phone photographs from more than 50 countries around the world have been received in just 70 days. At the Honor Magic4 conference, Zhao Ming announced that the second Glory Mobile Phone Imaging Program will be fully upgraded and will be opened globally on April 25, and he called on creators around the world to pick up their mobile phones together to leave those most memorable moments.