Keke comments: As a new generation of ZTE flagship machine, Axon 40 Ultra hardware stacking is enough, and this brand marketing is also significantly increased, the overall comparison is tough enough compared to the past. However, directly approaching the pricing strategy of the OV flagship, whether ZTE's product strength can support the high price or the question mark, it feels a bit hasty.
On the afternoon of May 9, ZTE Mobile officially released the 2022 flagship new product ZTE Axon 40 Ultra, endorsed by the famous actor and director Wu Jing, which is a hardware-filled model, including Qualcomm Snapdragon 8, a three-main camera with luxurious rear specifications, and a true full screen with no digging holes and no bangs on the front.
ZTE is the industry's first commercial under-screen front camera brand, and the Axon 40 Ultra is already the third generation of ZTE Commercial's under-screen front-camera technology model, which naturally uses a number of new technical achievements. Although the resolution does not reach the 2K level, this domestic AMOLED flexible screen achieves higher resolution and higher PPI (400) than the previous true full-screen model, and the pixel blue diamond arrangement and Q8 luminescent material can bring a better comprehensive display level. Of course, the actual effect and whether the imaging performance of the front shot is no longer crotch-pulling, you need to get started with the real machine to see it.
As this year's Android flagship, ZTE Axon 40 Ultra naturally chose the Qualcomm Snapdragon 8 mobile platform, such as LPDDR 5 full blood version memory, UFS 3.1 flash memory, Wi-Fi 6 enhanced version, X-axis linear motor, 80W wired super fast charging, etc., all readily available. It is worth mentioning that under the premise of built-in periscope telephoto lens and 5000mAh, ZTE Axon 40 Ultra controls the weight of the whole machine at 204g and the thickness of 8.41mm, providing two colors of ink and Dunhuang.
In terms of imaging, the ZTE Axon 40 Ultra is equipped with a rear 64-megapixel triple main camera, two of which are Sony IMX 787 sensors, and the telephoto lens is an OV64B sensor, and has Steadicam-class full-system image stabilization. It should be pointed out that the OV64B is actually the same periscope telephoto lens of the current Huawei and Honor machines. Since the ZTE Axon 40 Ultra uses a 35mm main camera and a periscope telephoto with a 91mm equivalent focal length, the optical zoom from the main camera to the telephoto is only 2.6 times, and if calculated from a 16mm ultra-wide angle, it is close to the 5.7mm optical zoom range.
ZTE emphasized that the Axon 40 Ultra has outstanding image capabilities such as three-main camera 8K video shooting, three-main camera lightning capture, and three-main camera super night scene. To tell the truth in the entire mobile phone industry, the above hardware capabilities are indeed quite strong, but how the real performance, especially with the participation of computational photography, can truly achieve software and hardware complementarity, and give users excellent image experience, it remains to be seen. In the past, ZTE mobile phones also had some "scary" products with hardware specifications, but the actual experience was often unsatisfactory.
ZTE Axon 40 Ultra is priced at 4998 yuan, and the top version of the machine is 16GB+1TB, which is priced at 7298 yuan. Pricing this is already comparable to the price of OPPO and vivo flagship models, and the starting price of Xiaomi MIX 4 last year was only one yuan more expensive. In addition to the hardware cost of various piles, the increase in the cost of spokesperson Wu Jing and marketing should also be one of the important reasons for the high final pricing of ZTE Axon 40 Ultra, as to whether consumers buy it, it remains to be verified.
Launched at the same time as the ZTE Axon 40 Ultra is the ZTE Axon 40 Pro, which adopts the center-in-centered hole screen design, the processor is Snapdragon 870, equipped with a 100 million pixel main camera and a 5000mAh battery, priced from 2998 yuan. The same is the Snapdragon 870 model, a while ago launched the real Q5 Pro price of 1799 yuan, iQOO Neo6 SE is only 1999 yuan, in comparison, the price of ZTE Axon 40 Pro seems to be inflated. Add the Kekebat public account to get more exciting information.