Zhao Ming: People who make mobile phones are not qualified to complain about this industry

A few days ago, the Glory Intelligent Manufacturing Industrial Park was officially listed as an "Intelligent Manufacturing Demonstration Factory", and the Glory Magic4 series production line and the Glory Manufacturing Quality Laboratory were also opened to the public for the first time.

On the same day, Zhao Ming, CEO of Glory Terminal Co., Ltd., was interviewed by NetEase Technology and other media. In the interview, Zhao Ming shared his views on the poor environment of the mobile phone industry; He believes that people in the mobile phone industry are not qualified to complain about the industry, because even if there is a decline, this is still a huge market and a consumer demand.

He also expressed his feelings after using a folding screen mobile phone: I can't stop.

1. Contrarian growth in the general environment

With the lengthening of the replacement cycle and the large environmental impact, the mobile phone industry has shown a downward trend in sales.

However, this does not have such a problem for glory.

On April 25, market research agency CINNO Research released data showing that in the first quarter of 2022, the sales volume of China's smartphone market was about 74.39 million units, down 14.4% year-on-year and slightly increased by 0.7% month-on-month; Among them, the sales data on Glory is: Sales volume of 12.6 million units, an increase of 176% year-on-year, an increase of 20.9% month-on-month.

When asked about the share and sales volume, Zhao Ming also talked about the decline in the total amount of the domestic market, but he also said: For glory, this is a growing market space, from the perspective of the domestic market, the layout of the full range of gears of glory is basically completed.

Zhao Ming told NetEase Technology and other media that consumers in the market are more picky about the products they buy, so Glory is not entangled in how the market is and whether the consumer replacement cycle has become longer, but focuses on how to make the products good enough to attract consumers to buy.

Therefore, Zhao Ming believes that you should not question the market, nor should you ask consumers, you must return to yourself to find the answer, "you do a good job of the product, keep your patience enough to communicate effectively with consumers, this is what you should do now, your product is not done well, it is doomed to your market share will gradually decrease, (market share) Glory does not pursue a step to the sky, we are step by step to build each product well, when you forget the market share, it will naturally find you." ”

Zhao Ming stressed that people in the mobile phone industry are least qualified to complain about this industry, "There is no bad era only poor response, the global market is 1.3 billion to 1.4 billion, and even if there is some decline in the Chinese market, there are 250 million to 300 million, which is a huge market space, and mobile phones have now become the just needs of consumers." ”

2. I can't stop after using the folding screen

Folding screens became another hot topic in this interview.

After Zhao Ming sat down, he first talked about his feelings about using a folding screen mobile phone: after using it, he couldn't stop.

For the folding screen market, Zhao Ming is very optimistic; In his view, the shape of the bar machine has not changed much over the years, but from the original 3.8, 5.2, 6 inches to the current 6.8, 6.9, 7 inches; In contrast, folding screens get a better experience in many areas such as reading and business office.

However, Zhao Ming also pointed out that the folding screen also has its own problems: heavy and thick, which is the direction that various manufacturers need to break through; In addition, there are a series of high costs, maintenance failures and other kinds of problems, consumers are hoping to get a better experience of the folding screen, this is the consumer to the manufacturer out of the problem, as long as the future solution is faster, the general direction and trend is like this.

The problem of folding screen production was also mentioned at the communication meeting. Song Yiwen, director of the Glory Supply Chain Management Department, said that the current production capacity is sufficient from the perspective of manufacturing capacity, but at present, there are still some individual materials that are relatively tight.

Song Yiwen also said that Glory has no problems with mass production.

3. Why did users switch from Apple to Glory?

When the Magic4 Standard Edition was launched on March 31, Zhao Ming mentioned that more than 60% of the buyers came from Apple and Huawei.

In this regard, Zhao Ming told the NetEase Technology reporter that the experience of Apple's mobile phone, IOS system, Apple's ecology and Apple's security are all doing a good job, and the reason for attracting users to turn from Apple to Glory is mainly because of the advantages of Glory:

First, Glory has done a better job of the original privacy security that consumers are concerned about, "for example, smart privacy calls, which are not available to all manufacturers in the industry." Honor has privacy security, dual TEEOS, support for digital yuan, Alipay and no network payment, in the field of security in china's environment, how to do it to the extreme, high-end people even if the mobile phone is lost, Glory encrypts the entire mobile phone, and finally all reset, strangers can not read it. ”

Zhao Ming said that in the field of security consumers are most concerned about the indicators, Glory and competitors strong benchmarking, each analysis of advantages and differences, rapid improvement of the gap, and dare to face up to the experience they bring to consumers and the differences brought by competitors, study how to shorten the gap and avoid weaknesses.

Second, in the field of operating system, each company has its own unique things, such as Huawei's Hongmeng, Apple's IOS, is very popular among consumers and is one of the top selling points, "Glory to create Magic OS and Magic UI, in the field of operating system with artificial intelligence to support the personalized and intelligent operating system, on this road Glory to the front of all manufacturers, there will be some unique technology and ideas." ”

Therefore, he believes that the core is that Glory wants to bring consumers an experience that is not available in other brands through its own innovation.