Vivo's main strategy this year is to upgrade all its product lines, under the premise of unchanged naming, the overall competitiveness of products has been improved by a grade. Today, I will give you a rationalization of vivo's new product line planning, and you will understand after reading it.
vivo X Fold
This is vivo's new product this year, which seems to be chasing the trend of folding screens, but it is actually aimed at a more high-end business crowd. Its average selling price is deadlocked at about 9,000 yuan;
vivo X Note
Some people say that the vivo X Note is actually the vivo NEX series at that time, so there is no mistake in saying so. This model is positioned for large-screen business, and there is a unique mute key. Price: between 6000-7000 yuan, positioning slightly lower than vivo X Fold.
Vivo X80 series
Vivo X80 series is the original inherent X series, but this year the official product has undergone a qualitative change, from the original mid-end to straight, directly defined as flagship, top flagship. It has changed the inherent impression of the industry and consumers on the vivo X series, and the X series at this time has stood on the same level as OPPO's Find X series, Huawei Mate series, etc.
Price: vivo X80 locks the market of about 4000 yuan, vivo X80 Pro locks the market of 5000-6000 yuan.
Vivo S Series
Everyone should pay attention to the vivo S12 series currently on sale is a model released last year, and according to industry information, this year's vivo S series is also going to rise the cup. Directly taking over the position of the original vivo X series, I don't believe that the vivo S12 series is priced between 2000-3000.
So now what vivo lacks is a competitive model between 3000-4000 yuan, so the next vivo S15 series is this price range.
Therefore, this year's vivo product line is very clear, from the S series to the X series directly from the 2000-10000 yuan price range full coverage, and then with the Y series, T series of these two low-end models, let's see how rich vivo's product line is, and each grade of models are extremely competitive.