MWC2022 opened, Chinese mobile phone manufacturers collectively returned, and brought their own blockbuster new technologies and new products. MWC has become a training ground for the "scientific and technological power" of Chinese mobile phone companies. Huawei launched an ink screen Pad, OPPO released a new 240-watt and 120-watt fast-charging technology and a battery health management engine, Honor released a new flagship Magic4 series, and TCL released a number of folding screen flagship machines.
Obviously, on MWC2022, mobile phone manufacturers are all targeting high-end users. So, what exactly do high-end users need? I think it's "experiential innovation.".
The world's best-known management consulting firm believes that the future of business in the 21st century lies in "experience innovation". This kind of "experience innovation" is different from the innovation of product function, design and other aspects, but relines the scope and boundary of the experience that consumers can feel when using the product.
At present, many mobile phone industries are still limited to "stacking" or changing the appearance of products, applying the measurement scale of "experience innovation", which is obviously difficult to succeed. For example, BMW doesn't just offer a high-performance car, but a completely differentiated driving experience; the luxury Burberry, Louis Vuitton, and Rolex are not just providing a better quality handbag and a watch, but a more exclusive experience.
Similarly, high-end flagship mobile phones bring consumers not only a mobile phone with top hardware configuration, but also a reconstruction of the previous mobile phone experience. This reconstruction must be driven by two wheels: "deep insight into high-end consumer needs + underlying technological innovation to meet needs". On February 24, 2022, OPPO released a new generation of flagship machines, the Find X5 series, which is the result of this two-wheel drive.
Whether it is the self-developed chip Mariana MariSilicon X, or the HyperBoost brought by ColorOS, the ultra-long battery health engine and other technologies, they have selected the most difficult and lowest core technologies in the industry to tackle the toughest and made major breakthroughs. Hidden camera detection, super recording, carry-on card pack, gaze screen, multilingual free translation, etc., are based on the principle of user value priority, which can meet a series of smart life needs of users.
OPPO's recent series of big moves have given consumers a new view of the brand: OPPO is making the leap to a technology-based company.
At present, the outside world has paid a lot of attention to OPPO's self-developed chips and high-end flagship hardware. As a member of the Android camp, everyone is using the same CPU, memory, screen and other hardware and Android operating system, in order to achieve product experience differentiation and comprehensive improvement, in addition to chips and other hardcore technology breakthroughs, OPPO must also rely on operating system-level technological innovation to achieve. Therefore, the gold content of ColorOS's technology also determines the direction of OPPO's high-end strategy.
So, what are the technological innovations in ColorOS? What kind of moat has been built? I will tell you more about it below.
"User value" is the direction of ColorOS technology innovation
OPPO has long established its future technological innovation path - "cutting-edge technology + user value", so the realization of "user value" is OPPO's innovation direction, and it is also the forward direction of ColorOS. In ColorOS we can clearly see OPPO's "user value first" technology development concept.
Technology research and development around the scene of high-end consumers using mobile phones can well meet their urgent needs. Equipped with ColorOS 12.1, the Find X5 series supports hidden camera detection, super recording, free card pack and other functions, which fully take into account the needs of high-end consumers such as business travel, business meetings, efficient office, privacy and security.
Taking hidden camera detection as an example, colorOS can be presented with the concept of "user value first". Recently, there have been many reports of hidden cameras in hotels, tea rooms and other places, which have caused people who often travel for business to have great concerns about their privacy and safety. Also based on the urgent needs of users, the ColorOS team began to do related research and development work.
Before ColorOS released the hidden camera detection function, there were also some APP on the market to detect hidden cameras, mainly through the mobile phone to connect to WIFI, and then detect the same WIFI network camera to achieve, but the success rate is only about 20%. If you do research and development along this line, it will certainly not work.
OPPO found that breakthroughs can only be achieved if we start with the underlying technology. Therefore, the artificial intelligence laboratory of Zhejiang University was found, and qualcomm and MediaTek were jointly cooperated with Qualcomm and MediaTek to carry out in-depth cooperation on the underlying chips, so as to develop the industry's first AI camera detection and indoor judgment algorithm, which supports camera scanning, indoor judgment and positioning search functions, so that mobile phones can detect hidden cameras without connecting to Wi-Fi.
According to OPPO laboratory tests, the success rate of its hidden camera has been increased to 96.6%, and the function can also determine whether the camera is indoors, and then accurately guide users to find out where the camera is located, this function is also the industry's first, and the success rate can reach 82%. It is believed that through this feature of ColorOS, it can bring more security to high-end users, especially female users.
It is said that in order to catch up with the release of this feature on the Find X5 series, the ColorOS team spent 8 months from June 2021 to January 2022 before the Spring Festival, accumulated more than 10,000 tests, promoted the iteration of more than 20 product versions, and collected more than 6,600 times of data in the first 11 days of the Spring Festival this year, and the test scenes were all over Shenzhen hotels and homestays at different price points, from five-star hotels to chain hotels and homestays.
Since the function failed to achieve 100% successful detection, it also encountered internal challenges when it went online. However, the ColorOS team believes that although it cannot achieve 100%, as long as it can help users achieve even 1 successful detection, it will avoid a huge risk of privacy leakage, so it is worth it. Eventually, the hidden camera detection function was launched on ColorOS, and users of the Find X5 series will become the first users.
Behind the experience so "more real", we also see oppo's intransigence in the face of "user value", as long as the user needs, spend a lot of energy to try to achieve it technically. This is also the embodiment of oppo's brand proposition of "smiling forward", which will continue to adhere to its own values, not afraid of difficulties, firmly believe in the correct path, and always maintain the pursuit of science and technology for good.
According to the latest news, OPPO Find N has become the fastest selling folding screen mobile phone in the history of the Chinese market, according to BCI data, Find N once launched, it has become the weekly sales champion of the folding screen category. Within a month, the number of reservations on the whole network of the machine exceeded one million. In December 2021, even if it was only sold for 9 days, the machine accounted for 25% of the folding screen share in the Chinese market that month. At MWC2022 in Barcelona, the phone also won the Most Groundbreaking Innovative Product Award. Oppo Find N's high reputation, in addition to the self-developed Seiko quasi-vertebral teardrop hinge, there is also the two-finger split screen, parallel window and other technological innovations created by ColorOS that put "user value" first.
As the first folding screen new product, ColorOS hopes to be able to give users the best interaction design, the most comfortable experience, for which a special human factors research team has been set up, and found the School of Art and Design of Hunan University to cooperate, bringing the most in line with the folding screen large screen two-hand input of the separate keyboard interaction mode, etc., it is from these details, can show ColorOS is based on the actual needs of users, so as to use technological innovation to achieve the improvement of user experience.
At the high end of the market, find N is particularly popular with users thanks to the innovative experience of ColorOS. The data shows that 10% of the predetermined users of Find N are iPhone13 Pro Max users, and 40% of the buyers come from Apple, obviously many breakthroughs in software and hardware, making this product bring substantial progress to OPPO in the high-end market.
The breakthrough of the underlying technology of the system can achieve a high-end experience
At the underlying technical level, ColorOS's AI self-flow engine, HyperBoost, LinkBoost, battery health engine and a series of technological breakthroughs also show OPPO's grasp of "user value".
In the high-end flagship mobile phone market, brands such as Apple and Huawei have a large number of loyal users. The success of Apple and Huawei has benefited from improving hardware performance while enabling technological innovation from the bottom of the system to create a better user experience. Other brands that want to succeed in the high-end market also need to achieve breakthroughs in the underlying technology of the system.
ColorOS people's team found from up to 100,000 user experience evaluations, as well as more than 3,000 user experience research, games, network signals, mobile phone unlocking, system operations, WeChat, cameras, calls and video playback, becoming the eight scenes where users have the strongest perception of mobile phone performance; and users' daily use of application switching is not sensitive, application startup speed is slow, game experience is not smooth, network signal is poor, search network speed is slow and other problems are the most serious, constituting the core pain points affecting user use.
These pain points can not be achieved only by relying on simple UI design and software-level optimization, so ColorOS starts from the underlying technology of the system and creates an AI self-flow engine 2.1 to make the mobile phone achieve 36 months without stuttering; the new HyperBoost technology, so that the game can run for a long time; LinkBoost 3.0 solves the mobile network signal pain points, realizes the rapid recovery of the no-network, and enjoys smooth network speed at any time; battery health engine, Ensure that the battery life of the mobile phone is twice as long as the industry standard, and there will be no significant current attenuation after long-term use.
Behind every technological breakthrough, there are AI technology blessings, new algorithms, and massive and complicated manual testing.
First, let the fluency of the system become its biggest feature. For a long time, users have taken the fluency of the iPhone as the benchmark for purchasing mobile phones, and the difference between Android machines and iPhones in the past was mainly in the delay of opening the APP. At present, the common practice of reducing latency in the industry is the "blindfold method", that is, filling it with an excessive animation during the time you wait for the APP to open, so that your eyes can reduce the discomfort caused by the delay. Apple's iPhone does the same, with its over-animation at 140 milliseconds.
The ColorOS team found that the problem of opening delay in the APP is not a cure for the symptoms through the "blindfold method", and only by starting from the bottom of the system can the problem be completely solved, so the AI self-flow engine 2.1 was developed. The engine has two main core technologies: AI storage compression and AI resource allocation. Through AI technology and new algorithms, the system can recycle APP resources in a timely manner according to user usage scenarios, and optimize the broadcast mechanism of the Android system to reasonably allocate system resources.
According to OPPO laboratory test data, after the same 20 applications are opened, the mobile phone that does not enable ai self-flow engine 2.1 will have a significant lag in opening the camera, and after enabling the technology, the camera startup efficiency of oppo Find X5 series mobile phones is 92% higher than before the application of the technology.
Under the support of ColorOS' powerful AI self-flow engine technology, ColorOS has won the Lu Master's Annual Smoothest Mobile Phone UI Award for two consecutive years (2020 and 2021), and has also won the 2021 Thiel Lab Five-level Anti-aging Certification, 36 months of smooth escort, to meet the smoothness of users' long-term use of mobile phones.
Second, it brings the industry's longest sustained frame stabilization experience. The biggest pain point for gamers is that after playing for 1 hour in a row, they will drop frames and stutter, especially in large mobile games. The ColorOS team identified this puzzle and found a solution: HyperBoost technology. This technology is also implemented by RELYing on AI, which includes: multi-dimensional reinforcement learning AI algorithm on the device side, AI clustering algorithm, AI steady-state temperature and frame rate prediction.
What is more worth mentioning is that HyperBoost technology has been perfectly adapted to the qualcomm Snapdragon 8 Gen 1 and MediaTek Tianji 9000 platforms, so that users of the entire Series Find X5 series flagship machine can enjoy the pleasure of long-term game frame stabilization. After OPPO laboratory testing, with the support of HyperBoost technology, Fine X5 Pro (Qualcomm Snapdragon 8 Gen 1 chip) runs continuously for 5 hours in the 90 frame mode of "League of Legends Mobile Game", with an average frame rate of 89.4 and a maximum temperature of 43.3 °C. And OPPO Find X5 Pro Tianji Edition, the average frame rate of the original god 30-minute game experience is also more than 50 frames.
It is said that HyperBoost technology is the dominant force of ColorOS and the world's 4 largest R & D bases, integrating a variety of AI algorithms, spending two years of continuous polishing, based on 50,000 lines of code and tens of millions of automatic learning data, which brings this underlying technology to reconstruct the mobile game experience.
Third, create a fast and stable network communication technology that can match the ultra-high download speed of 6G. In terms of communication, the biggest pain point of high-end users is that mobile phone signals are most susceptible to basements, parking lots, elevators, high-speed rail, music festivals, concerts and other scenes, and no network, weak network, and congestion are the core pain points affecting user experience. For example, after coming out of the underground garage and elevator, the mobile phone cannot be connected to the Internet for a long time. High-end users often need to deal with work outdoors, but weak signals will bring great trouble.
ColorOS through AI technology to create a new LinkBoost 3.0 to solve three major problems: one is to optimize the experience of use under the weak network and no network anxiety scenarios, such as a 30% increase in search speed, network abnormal state recovery rate will be increased by 50%; second, through targeted optimization to accelerate the use of some pain points, key applications of the use experience, the third is to ensure the continuity of use on some key networks and WiFi switching, when the user moves the office or is moving the conference room, if the WiFi suddenly fails , you can switch the data network in seconds to ensure that important things are not missed.
It is reported that the Find X5 equipped with ColorOS 12.1 opens the flight mode after the plane lands, and the network can be restored within 4 seconds at the earliest, so that users can no longer wait too long for the network restart, and achieve industry leadership. On the basis of the collaborative superposition of multiple networks (such as WiFi 2.4/5G + cellular), the peak download rate of the mobile phone reaches 6.2Gbps, which is comparable to the download speed of 6G network, and the fastest 1GB download takes only 1.3 seconds.
Fourth, the release of the industry's "longest-lived" battery technology. The pain point of mobile phone users on the battery is not only the charging speed, but also the life of the battery after the mobile phone has been used for a long time. Due to the performance of mobile phones in the industry is getting stronger and stronger, the system optimization is getting better and better, which leads to the user's replacement frequency is getting lower and lower, so it is very important to improve the battery life of mobile phones.
Find X5 Pro uses a self-developed battery intelligent health engine (ginseng fruit algorithm) to improve battery life. The engine enables dynamic monitoring of the negative potential and can also biomimetically repair broken structures. Phones equipped with a battery health engine can still have 80% capacity after 1600 full discharge cycles, which is equivalent to twice the battery life of the technology than the industry average.
The innovation of the underlying technology of the above systems is inseparable from OPPO's in-depth research on AI technology. The data shows that among the top ten institutions in the number of Chinese intelligent patent applications, OPPO is the only mobile phone manufacturer in it, and the number of AI patent applications has reached 2769, ranking third in the country.
According to OPPO's official announcement, as of January 2022, the number of global monthly active users of ColorOS exceeded 500 million. This means that 1 in 8 out of 8 out of 4 billion smartphone users worldwide has a ColorOS user. In 2021, ColorOS global users maintain rapid growth, of which the fastest growth is precisely the high-end model users.
For example, ColorOS has helped OPPO mobile phones to stand in the mexico high-end market and become the sales champion, according to the research institute Canalys data, OPPO in the Mexican market 400-799 US dollars price segment market ranked first. In addition, in the global market, the annual growth rate of OPPO Find series users in 2022 exceeded 63.78%, which also set the fastest growth rate in history.
Obviously, colorOS, with the strength of the underlying core technology research and development, is becoming the world's strongest growing Android system, and it is also the benchmarking system with the strongest growth in high-end users. With the promotion of OPPO's "3+N+X" all-scenario strategy, ColorOS' ubiquitous services are also accelerating, realizing comprehensive coverage of mobile phones, watches, Pads, and AIoT devices, which will also promote ColorOS to move towards the world's leading intelligent operating system.
epilogue
Obviously, OPPO has jumped out of the current Android camp's "stacking" competition through a series of operating system underlying technological innovations, jumped out of the red sea of high-end warfare, so that OPPO can stand in a higher dimension, use core technology to achieve differentiated product experience, and meet the needs of high-end consumers for "experience innovation".
In fact, as early as four or five years ago, OPPO has begun to transform into technology research and development. At the OPPO Future Technology Conference in 2019, founder Chen Mingyong proposed that OPPO invest 50 billion yuan in research and development in three years, and proposed that "cutting-edge technology + user value" is the direction of OPPO's technological innovation in the next decade.
Under the support of huge R & D investment, OPPO's research and development in core technologies has achieved rapid results, and new technologies have been introduced at oppo future technology conferences for three consecutive years, and products with real technological innovation have also been rapidly listed, such as the fastest selling folding screen mobile phone Find N, the Find X5 series equipped with self-developed chips and ColorOS with a number of major technological breakthroughs, all of which are the results of OPPO's technological transformation.
The huge and continuous R&D investment has also enriched OPPO's technical "ammunition library", as of December 31, 2021, OPPO's global patent applications exceeded 75,000 and the number of global authorizations exceeded 34,000, ranking second among Chinese companies.
When the entire Android camp is concentrating its firepower on attacking the high-end market, OPPO, which has laid out core technology innovation four or five years in advance, has the strength to provide the best experience for high-end consumers, which will also help the success of OPPO's high-end.
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