From "No one adds that flavor" to "True Fragrance", what is needed in the middle?
You need a OnePlus Ace phone, and its pre-price of $2499.
Who would scold a one-plus that has a good value for money? IMX766 with optical image stabilization, even OPPO did not use the 150W longevity version of the fast charge, and the popular Tianji 8100 custom version of the 8100-Max, a plus Ace has no slot point, see this configuration, and even can say that its design is quite chic. If you send another Bluetooth headset, it's over, "This phone design is full of the avant-garde sense of the future!"
It turns out that the viewer needs "one plus flavor", and the consumer needs the "real incense machine".
After OnePlus returned to the OPPO system, the debate about it has not stopped. Of course, this kind of debate appeared earlier, such as when OnePlus switched from hydrogen OS to ColorOS, and everyone said that "the big hydrogen died, and OnePlus lost its independence."
But time goes forward, in fact, more people criticize hydrogen OS for being too simple and call for ColorOS.
Anyway, now that rice has become porridge, wood has become a boat, and the sales of one plus brand mobile phones have increased significantly, it is time to listen to what one plus thinks. After the release of OnePlus Ace, Li Jie, president of OnePlus China, chatted with us about the new OnePlus. Why the oneplus Ace model can appear, which is largely from OPPO's resources, Li Jie said:
In fact, we have gained a lot of resource blessings after integrating with OPPO. Some users in the outside world feel that after the integration of OnePlus and OPPO, they have been taken a lot of things, such as Hasselblad. But from our internal real situation, OnePlus has taken back more resources from OPPO, including many technologies on the Ace series, 150W super flash charge, heat dissipation materials, etc. are all given by OPPO.
In addition to its technical reserves, OPPO has an equally important resource: channels.
Before integrating into OPPO, OnePlus was a high-end brand that was partial to the high-end of the line, and there were not many outlets that could experience OnePlus products offline. Last year, one plus domestic shipments of more than 2 million units, the main sales are still from online Jingdong, Tmall and the official website, offline and many channels did not do much, accounting for less than 10%. Oppo's proud resource advantage is its business outlets throughout the country. And this will be used by OnePlus, Li Jie introduced:
Here to tell you, we in this area of the cost and cost is very low, OPPO's store is ready-made, the rent has been paid, the experience consultant base salary has been paid, for us, just find a area that belongs to one plus on the counter, put the product on it, if the product produces some sales or services, give a commission. This is the benefit of integration, the cost of offline is very low, if we need it, we can expand to 10,000 stores at any time, it can be done almost overnight, it is very easy, just invest some prototypes, and then invest some personnel to do the communication and training of experience consultants.
In this case, first of all, the cost is very low, and then at this stage, we see in the background that the difference between the main crowd of buying one plus and buying OPPO is relatively large, to some extent, it has opened this shop, just like the highway has been repaired, it is nothing more than running one more car called one plus, if this car can also bring it additional benefits, it is also a very good supplement.
Whether it is the adjustment of the product or the change of the channel, it is because there is a KPI above: 10 million mobile phones sold annually. For OnePlus, which sold 2 million domestic sales last year, it means that it needs to achieve an explosive growth, so it needs the backbone of shipments, as well as shipping channels. Prior to this, the OnePlus digital series performed well, Li Jie said:
This time, the performance of one plus 10 Pro on the same platform, Jingdong and Tmall, 10 Pro stalls are about 5000 yuan, and 80% of the purchase ratio is 12GB +256GB and 12GB+512GB versions, which are 5299 yuan and 5799 yuan respectively.
Back to the goal of 10 million, OnePlus originally only did high-end, and the space that can be participated in is indeed more limited. OnePlus last year mainly made more than 3,000 yuan of products, domestic sales are a little more than 2 million. If you want to do ten million, a product like Ace is bound to be a good addition. Based on this logic, the cards I am holding now are quite good, including the technology, industry, channels, services and quality control capabilities supported by OPPO. With these cards, give us a little time, and this thing can definitely be done. After all, users still want to buy a good mobile phone or product, and we have the ability to provide it.
Small and beautiful from beginning to end is not a plus pursuit, small and beautiful from beginning to end in the mobile phone industry is a pseudo-proposition, scale is the eternal pursuit, many problems in the face of scale can be solved, such as Ace this model, in fact, is also the product of the pursuit of scale, without this premise, its product strength and price will not be established, word of mouth will not be so.