Text/JING Audit/Zi Yang Correction/Zhi Qiu
At the moment when the mobile phone configuration is uniform, manufacturers have to continuously increase the number of software in order to make the mobile phone shine. The system has gradually become the focus of technical attacks, memory fusion, small window design, and pre-start programs, which have been launched in the past two years.
In terms of functional innovation capabilities, domestic mobile phone manufacturers have been better than Google, which also makes domestic mobile phones more and more competitive, and the number of users continues to grow.
The OPPO system ushered in a milestone
On February 17, OPPO released a set of data, and color OS monthly active users exceeded 500 million. That's equivalent, one in eight smartphone users use Color OS.
In fact, the early Color OS interface imitated Apple, the system was bloated, there were many ads, and it was not liked by users. But since Color OS 7, everything has been different. Small fresh interfaces, smooth cutscenes, and quick startups all become system labels.
OPPO has deeply applied AI technology to the operating system and launched many industry-leading personalized intelligent services. Intelligent sidebar, binaural recording, intelligent sensing and other functions have greatly improved the user's mobile phone experience.
In addition, OPPO's self-flowing engine built through AI technology has also solved the culprit of long-term use of mobile phones, and the Reno7 series mobile phones equipped with Color OS12 have passed the 36-month anti-aging test of Thiel Laboratories.
High-end breakthrough, achievements and growth of the strongest domestic OS
In addition to the strength of the system itself, Color OS can become the most powerful domestic mobile phone operating system, there are two reasons:
First, the OnePlus brand returned to the Oujia Group, bringing a large number of new users to Color OS. OnePlus from the one plus 9 series began to fully equipped with Color OS, the previous flagship can also enjoy the system update. With the help of OnePlus, Color OS not only achieved growth in the number of users, but also successfully expanded its influence abroad.
The second is oppo's high-end breakthrough and broadens the user group. After Huawei withdrew, in the face of a huge high-end market vacancy, domestic manufacturers have blown the offensive horn.
The OPPO Find series has attacked the city with excellent design, and the market share of mid-to-high-end has increased significantly in Europe and Mexico. In the future, under the pulling of domestic and overseas wings, the proportion of Color OS share is expected to further increase.
A new era is accelerating
In fact, combined with OPPO's technical layout, product layout and development planning, Color OS is of far more significance to OPPO than just mobile operating systems.
AT the 2021 Technology Conference, OPPO announced new terminal products such as AR glasses, 5G CPE, smart headphones, and smart watches, which will be connected to OPPO's Color OS in the future.
And to better and faster to meet the new era. OPPO has opened the perception and computing capability interfaces to a variety of partners. According to official data, OPPO Color OS gathers more than 200,000 developers.
Moreover, as OPPO invests more resources to build a software and hardware ecology, the number of Color OS users will inevitably maintain rapid growth for a long time. In your opinion, can Color OS become the leader of domestic operating systems?