As we all know, lincoln cars after the implementation of localization, the market performance in the past 2021 is remarkable, although there is still a big gap between it and Cadillac and Volvo in terms of sales, but it is already much stronger than Acura and Infiniti, although lincoln cars after domestic production have not appeared "explosive" models, but the market performance of its product models is basically relatively stable.
Lincoln Motors currently has three main domestic models on sale: Adventurer, Aviator and Navigator, of which the biggest sales hero is the Adventurer. According to public sales, in the past 2021, the adventurer has sold 45,779 units in the whole year, compared with 5,953 units in December last year. With the advantage of high cost performance, the market performance of Lincoln Adventurers in second-tier luxury brands is relatively stable.
In January 2022, lincoln adventurers sold 4826 units in a single month, both month-on-month and year-on-year, adventurers have a small decline, but within the controllable range. Compared with the small sales decline of adventurers, the market performance of Lincoln Motors' aviators is more miserable, in January 2022, the single-month sales of the aviators were only 560 units, compared with the single-month sales of 1662 units in January last year, and the single-month sales of 1986 units in December last year.
The Lincoln Aviator, positioned as a mid-size SUV, is priced at 509,800 and is equipped with a 3.0T+10AT power combination, which can reach up to 355 horsepower and 553 Nm of torque. The car has a length, width and height of 5080*2022*1759mm, a wheelbase of 3025mm, and seat layouts with six and seven seats to choose from. It can be said that the practicality is still very good.
Differentiated by price, the Lincoln Aviator's configuration is standard with 6 airbags, body stability control, front/rear parking radar, reversing imagery, active closed intake grille, cruise control and openable panoramic sunroof. Premium models add lane departure warning, 360-degree panoramic imagery, full-speed adaptive cruise, and front seat heating/ventilation/massage. It can be said that there is no small sincerity in terms of configuration.
To tell the truth, Lincoln aviators who are sincere in all aspects, after the baptism of the car market in 2021, the market performance has also improved to a certain extent, but in just entering 2022, the first month of the year fell into a year-on-year sales volume "blocking", which is not a good omen for Lincoln aviators, after all, the market heat has not really formed, and an unfavorable start may affect the market morale.
There is a Chinese proverb: water can carry a boat and can also overturn a boat. Although it can achieve a certain sales volume with cost performance, as long as the product quality cannot keep up, it will also compromise in the market competition. Express brother from the car quality network and other platforms to see that there are many complaints about Lincoln Aviator's gearbox leakage, engine suspension resonance, chassis abnormal sound and so on, these complaints should arouse lincoln car attention.
In fact, in the first month of 2022, Lincoln Motors not only experienced a decline in sales of adventurers and aviators, but also the Voyager's sales volume was "cut off" month-on-month, and the Voyager, which sold only 1314 units in January this year, fell by more than 60% compared with the monthly sales of 4150 units in December last year. You know, two of the three main models have a sales volume of "waist cut" month-on-month, which will definitely be a big blow to Lincoln Motors, which has just improved. You tell me?
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