For a long time, 200,000 yuan has been used as the ceiling of its own brand models. However, BYD does not believe in evil, and uses a flagship car with an average price of more than 260,000 yuan to prove that independent brands can not only break through the ceiling, but also be able to sell more than 10,000 for five consecutive months, and the strength to kill BBA. How did BYD do it?
1. BYD Khan ushered in the opening
In the first month of the Year of the Tiger, BYD continued to ride the wind and waves, with sales reaching 95,180 units, an increase of 126.1% year-on-year, and sales of new energy vehicles were 92,926 units, up 367.6% year-on-year, winning the national new energy passenger car sales championship for seven consecutive months. Among them, the flagship sedan BYD Han also ushered in a good start, reaching 12,780 units, and the sales volume exceeded 10,000 for five consecutive months. As of January this year, BYD Han's cumulative sales exceeded 170,000 vehicles, ranking firmly in the "10,000 Car Club" of medium and large cars, becoming a veritable explosive model of BYD.
2. Blockbuster models kill BBA
For a long time, the price of 200,000 yuan has become a ceiling that independent brands cannot break through. At this price point, it is not easy for independent brand models to survive, let alone compete with multinational car companies, but BYD has done it. As a flagship sedan with an average price of more than 260,000 yuan, BYD Han has aroused market discussion since its listing in July 2020 and gradually won the favor of consumers. Breaking through the 10,000-unit mark within four months of listing, BYD Han strongly entered the first echelon of the medium and large luxury car market, breaking the BBA's monopoly on this segment for decades.
Entering 2021, BYD Han is even more imposing, competing on the same stage with BMW 5 Series, Mercedes-Benz E-Class, audi A6L, without falling behind, and finally achieving a counterattack. According to data from the China Automobile Association, in the five months from June to October 2021, BYD Han ranked second in the ranking of medium and large cars in two months and third in the other three months. In November and December, BYD Han beat the BBA for two consecutive months and topped the list of medium and large car sales. BYD Khan proves that the BBA is not for looking up, but for transcendence.
3. How does BYD do it?
The fundamental reason why Han models can achieve such results lies in the strength of BYD's core technology. As the only car company in the world that has mastered the whole industry chain of vehicle + three electricity + IGBT chips, BYD's self-research ratio in the core technology of automobiles exceeds 90%, and the technical strength is obvious to all. As a high-end flagship sedan that integrates BYD's technology, Han has the advantages of well-known blade battery, LCB high safety performance body, "baby-level" painting clean new process, zero hundred kilometer acceleration of 3.9 seconds and other advantages, with strong product power, to win the consumer's real money and silver.
Another big reason why BYD Han can maintain its vigorous vitality and continue to sell well is that it is constantly evolving. According to the trend of the market and the needs of consumers, Han rapidly updates and iterates throughout the life cycle, giving new value to models, so as to gain the favor of consumers. Recently, the Han family launched two products in one go, Han DM-i and the new Han EV have been officially unveiled in the announcement of the Ministry of Industry and Information Technology. The family-owned Dragon Face design language has been upgraded again, and the exterior and interior have been continuously optimized, making the two new models more youthful and sporty.
As BYD's fifth DM-i hybrid model, the Han DM-i is late in coming, and many fans can't wait. 100 km loss of power fuel consumption is only 5.1L, 100 km acceleration is only 3.7S, Han DM-i in the fuel saving at the same time, but also output super-run level acceleration performance, very explosive potential; the new Han EV, a total of 715km and 610km two versions of the model, in one fell swoop Han EV to promote the 700km + endurance era, comprehensively surpass other medium and large pure electric cars. The birth of the two new products will further expand the product matrix of the Han family and represent the independent brand to a new height.