This year is the Year of the Tiger, but, somewhat surprisingly, cats have become the protagonists of marketing in the Year of the Tiger. According to the "First Finance" report, compared with the tiger image 12 years ago, that is, in the previous year of the tiger, the tiger that appeared in various marketing this year is generally fatter, more cute, more like a cat, and can really be said to be "drawing a tiger according to the cat". There are also many copywriters who directly call the tiger "big cat", which is said to have passed the AB test and found that calling "big cat" can bring more traffic than calling "tiger".
There are also bigger brain holes, some people joked, "How to improve the fertility rate of the 'post-95s'?" It is announced that 2022 is not the year of the tiger, it is a limited cat year, only children born this year can belong to cats, and the id card can be stamped with cat heads, which is a hidden model. ”
The message is this, let's see what you can learn.
In fact, seriously speaking, it is really not the cat that rubs the traffic of the year of the tiger, but the traffic of the cat in the year of the tiger. According to the "2021 China Pet Industry White Paper", since 2018, the number of pet cats has been growing at a high speed, and by last year, the number of "cats" has surpassed the dogs, and has been successfully promoted to the "first pet" of the Chinese people. Nearly half of these pet owners are born after 1990, which is why cats have become the code for commercial traffic.
However, many shovelers have discovered that the "cat master" just looks cute, but it is actually particularly difficult to serve. Of all pets, cats are probably the most "neurotic", with a volatile personality, lack of empathy, a penchant for manipulating people, and so on. For example, they will play with their prey as "toys" without feeling guilty; or they will deliberately push the contents of the table down and break it, and then walk away idly, making people angry.
From an evolutionary point of view, this personality of the cat is a characteristic that evolved in response to the pressure of survival in a harsh natural environment. However, this personality also makes it difficult for cats to be truly understood. According to one statistical survey, around 40% of pet cats in the UK are abandoned because of personality problems. Is there any way to make the shoveler more aware of the cat's personality and make people and the cat "live in harmony"?
We know that to know more about our personality, we can do all kinds of personality tests. For example, the big five personality test measures a person's personality from five dimensions - extroversion, agreeableness, conscientiousness, neuroticism, and openness. Recently, British researchers have adopted the same line of thinking and developed a personality measurement scale for cats called the "Ternary Model Questionnaire". This "three-way model" measures the personality characteristics of cats from three dimensions, namely apathy, guts and de-inhibition. Deinsuppression refers to how much the cat's behavior changes when an emergency occurs, such as when a stranger appears.
From these three dimensions, the questionnaire designed 46 situations, requiring the shoveler to describe these situations, according to the degree of conformity of their cat to score 1 to 5 points, "completely inconsistent" 1 point, "completely consistent" 5 points, and finally you can test your cat's personality tendencies.
The description goes something like this, and I'll read a few to you.
1. My cat explores dangerous places like the garden next door, or very high places.
2. My cat doesn't seem to be aware of the dangers, such as running down the street a lot, or risking jumps.
3. My cat sits on a high place, such as the top of the sofa, the top of the stairs.
4. My cat drove the other cats out of the house (garden).
5. My cat walks (sits) on items I try to use, like laptops, books, etc.
……
The researchers found that cats that scored higher on guts preferred to scratch things and climb obstacles, and their relationships with their owners tended to be strained. Cats with higher deinsorption scores and unfriendly to other pets tend to get along well with their owners. In addition, the researchers believe that if viewed from a human perspective, "it is likely that all cats are a little bit psychotic", as a shoveler, may need to be more empathetic and tolerant than other pet owners.
If you're a shoveler, check it out with this personality scale. The next time your cat loses her temper again, you can finally find a "sense of home" and calmly say, "No way, it's such a character."
