With the end of January, the sales of major car companies in January have also been released, it is worth noting that at the beginning of this year, the sales of independent brands have undergone major changes, the previous traditional independent brand three strong "Changan Great Wall Geely" pattern has been broken, the Great Wall has fallen behind, BYD ranked among the top three.
1st place: Changan (143,000 units)
Geely, the 2021 champion of independent brand sales, was surpassed by Changan in January, and the data showed that in January this year, the sales volume of Changan's Chinese brand passenger cars reached 143,000 units, ranking first in the sales list of independent brands.
Changan's sales growth is mainly because Changan is a brand with a balanced development of its own brand's rare SUVs, cars and MPV markets, high-end and low-end products, Changan CS75 series and CS55 series single-month sales of both exceeded 30,000 vehicles, 33,500 and 30,300 vehicles respectively, in terms of cars, Changan Yidong series sales reached 21,800 units in January, Changan's high-end series UNI series reached 12,000 units in January, and Auchan brand's monthly sales also reached 32,500 vehicles. The sales growth of Changan Automobile is related to the excellent product appeal of the latest design language of the Changan series, and it is also related to the comprehensive development of high-end, high-end and low-end and steady market strategy.
2nd place: Geely (132,000 units)
Geely Automobile achieved the second place of its own brand, determining a record of 132,000 units, down 9.4% year-on-year. Among them, the monthly sales of geely brands exceeded 112,600 vehicles, the monthly sales of Lynk & Co brands exceeded 18,000 units, and the monthly sales of geometric brands exceeded 10,200 vehicles. Geely's decline may be related to several reasons. On the one hand, the layout of new energy is slow, hybrid models have not yet been listed, and the sales performance of pure electric models is average. On the other hand, Geely relies more on Volvo's endorsement, resulting in a lack of follow-up to its fuel vehicle products.
3rd place: BYD (95,000 units)
BYD sold 95,200 units in January, up 126.7% year-on-year. It is estimated that many people did not expect that BYD will rush into the top three of its own brands so quickly, in fact, in 2021, BYD has shown a very strong market heat, mainly due to the power of BYD's DM-i hybrid system, but last year, limited by production capacity, IND's annual sales of 730093 vehicles in 2021, although a year-on-year surge of 75.4%, but there is a certain gap with Geely Chang'an Great Wall, this year, BYD's eight major factories put into production, the production capacity problem has been solved to a certain extent, this year, BYD is expected to hit the sales champion of its own brand this year.
4th place: The Great Wall (89,000 vehicles)
In January this year, Great Wall Motor achieved sales of 89,000 vehicles, down 17.9% year-on-year, falling out of the top three sales of its own brands. The decline in sales of the Great Wall was mainly due to the decline of the Weipai, Haval and pickup truck sectors.
Specifically, although Euler was affected by the "core change door", it still achieved a sales growth of 28.9%, and since last year, the sales growth rate of the tank brand of the fire has reached 72.2%. But other great wall brands have sluggish sales. Haval, the main sales brand of the Great Wall, achieved a total of about 70,000 sales in January, a decrease of 25.7% compared with last year, and the competition in the SUV market is becoming increasingly fierce, and Haval's advantages are gradually being eroded. Weipai's sales continued to be sluggish, with sales of only 5,098 units in January, down 15.0% from last year. Great Wall pickup trucks sold 12,860 units in January, down 42.2% year-on-year. The sales growth of the Great Wall is mainly due to the plunge in the field of SUVs and pickup trucks, and for the Great Wall, it may need to focus more resources on new energy and cars in the future to save the decline in sales.
Finally, we can find from the sales data of independent brands that the reshuffle of the domestic auto market has begun, BYD has sprung up, the traditional independent top three will face greater challenges, and finally, how the independent brand market pattern will be in 2022, we wait and see.