In the traditional luxury fuel vehicle market, the confidence of independent brands is actually insufficient, in addition to the gap in core technology, the so-called brand heritage is actually a key, relevant data show that people who buy luxury cars, their demands on brand image are often better than the product itself.
But in the era of new energy, all the accumulation has been torn down and restarted, and independent brands and foreign brands have stood on the same running line, giving them the opportunity to compete in the same field.
Therefore, when Weilai Automobile made it clear that after the ES7 was listed, it would benchmark the domestic BMW X5L. We are not surprised, and we are even very confident that the NIO ES7 has the ability to harden the BMW X5L.
Why?
First of all, a set of data, in 2021, in the luxury electric vehicle market of more than 300,000, the proportion of WEILAI's sales reached 40.7%, and then Tesla, BMW, Mercedes-Benz... Compared with BMW, Weilai is not a latecomer.
Specific to the sales data, Weilai's sales in 2021 reached 91429, while BMW is more than 20,000 units, Mercedes-Benz is more than 7,000, Audi is more than 2,000, the gap is obvious to the extent that it has produced a fault.
This undoubtedly illustrates a problem: the proud heritage of traditional luxury brands seems to be less attractive in the new energy era, and the gap between products can no longer be narrowed by relying on the so-called heritage.
I remember that three years ago, many netizens said: The empty window period of Weilai Automobile is just these years, and BBA will finish as soon as it does electric vehicle Weilai. However, from the current point of view, the BBA has finished playing the first hand, but Weilai has gotten better and better.
Back to the product itself, the NIO ES7 is a new medium-sized SUV between ES8 and ES6, and the car's previous internal code name was Gemini Gemini.
At the end of last year, some netizens exposed the spy photos of Weilai ES7, the new car adopted a new style of five-spoke strip blackened wheels, the charging port is located in the left rear position, the overall shape should still be highly related to Weilai's current model.
As mentioned earlier, the new car is between ES8 and ES6, so with reference to the product size of ES8 and ES6, we can probably calculate that the body length of THE NIO ES7 is about 4936±10mm, and the wheelbase is 2955±10mm.
Compared with the current exposure data of the BMW X5L (5060mm long and 3105mm wheelbase), the NIO ES7 may be slightly smaller in size.
However, referring to the previous very poor space performance of bmw X5 (even many netizens believe that the space of BMW X5 is equivalent to the space of BMW X1), even if the wheelbase is extended, the two cars may not be much different in actual utilization.
In other aspects, BMW X5L this fuel vehicle in the underlying architecture is naturally invincible to new energy, according to the same NT2.0-based ET5 and ET7 speculation, ES7 will be equipped with Qualcomm's third-generation digital cockpit platform, Qualcomm Snapdragon 8155 car chip, lidar, and match the latest Banyan car machine system, the degree of intelligence is much higher than BMW X5L.
In terms of the price that is most concerned, with reference to the price of ES6 and ES8, some netizens speculate that the starting price of ES7 may be 420,000 yuan, while according to the online exposure of BMW X5L price between 558,000 and 75.8 million yuan, the gap between the two has come to 100,000 yuan.
In summary, we still adhere to the point at the beginning of the article, ES7 is easy to challenge the position of BMW X5 in the medium and large luxury SUV market, in addition to the strength of the product, the change of consumer perception is also a key, the new energy era, there have been more and more consumers began to accept their own brands.