In recent years, the automobile market has surged and impacted the high-end has become the only way for independent brands. Of course, the promotion of the "new four modernizations" wave has also accelerated the transformation of the global automobile industry, for independent brands, the development of new energy is also unstoppable, everyone invariably stands at the crossroads of transformation.
In such a disruptive change, we have seen such a brand accelerating its take-off, and it is Geely Automobile. In January of this year, Geely Automobile's sales reached a staggering 146,380 units.
It can be said that as the "big brother" in the independent brand, Geely Automobile's performance in the market has never disappointed. The "opening red" in January this year let us see the infinite possibilities of Geely's future development in the automotive market, specifically, from these two aspects.
The electrification process has accelerated, and new energy sales have soared
Under the goal of carbon neutrality, traditional car companies have always been facing the pressure of transitioning to new energy, but the performance of Geely Automobile highlights the confidence of traditional brands to challenge the field of pure electricity.
In January this year, Geely sold 17,928 models in the field of new energy (including Geely, Geometry, Extreme Krypton, and Ruilan), of which pure electric models increased by about 641% year-on-year, setting a record high.
In fact, in the context of the "new four modernizations" reform, Geely Automobile has never been a passive transformation, but has seized the opportunity early and is looking for an active breakthrough in the incremental market.
From the perspective of geely automobile's layout in the field of new energy, it has formed a parallel pattern of geometric automobile + ruilan automobile + extreme krypton automobile troika, covering two major product sequences of pure electricity + power exchange.
The comprehensive layout makes Geely Automobile a non-negligible presence in the new energy market, and each brand is now showing a strong explosive force in the market. In the case of Extreme Krypton, 3,530 vehicles were delivered in January. Since the start of delivery in October 2021, It has achieved the milestone of cumulative delivery of more than 10,000 vehicles in only 110 days, and continues to create the fastest delivery record of high-end intelligent electric brands, which is rare in the entire new energy vehicle market.
In fact, in the author's opinion, behind the rapid delivery of Extreme Kr is the confidence of the product, its Extreme Kr 001 as the first model of Geely's new electric SEA Haohan architecture, the official seal of the three major labels for intelligence, performance, luxury. Such as 700 km/h endurance, 3.9 seconds acceleration from 100 km/h, advanced automatic driving system, fully automatic air suspension, 4.8 meters long and 2.9 meters of wheelbase under the luxury customizable shape, etc., the strength should not be underestimated.
More importantly, the arrival of Extreme Kr 001 quickly established significant product features and technical highlights in the market, which is the main reason why Extreme Kr can help Geely achieve rapid breakthroughs in the field of new energy.
Of course, returning to the layout of Geely Automobile in the field of new energy, in the current view, it is actually very clear and clear, whether it is extreme krypton or Ruilan, the market space of each brand has great potential, and the author is convinced of this.
The core technology boosts the brand to the high-end
As we all know, in the past ten years of independent brands, the products have become better and better, and the word of mouth has become more and more respected, but over the years, luxury brands and joint venture brands have been sinking to cover the low-end market that is firmly held by independent brands.
Therefore, if you want to maintain the competitiveness of long-term development in the market, you have to develop in the high-end market, which geely automobile is quite vocal, the first thing that has to be said is geely automobile's world-class modular architecture CMA super matrix, after all, the high-end embodiment is the application of core technology.
As we all know, the success of the world's mainstream car brands Toyota and Volkswagen is due to the success of the car architecture, and what is needed behind this is three-dimensional, large-scale technology and product accumulation as the basic support, that is to say, the modular architecture is absolutely able to represent the technical strength of car companies.
Just like Geely Automobile's CMA super parent architecture, with 15 years of technology to bring excellent electronic and electrical architecture, each product under the architecture has been endowed with four genetic lineages of safety, sports, intelligence and shape. It has made Geely represent a Chinese automobile brand and strongly ranked among the first camp of automotive modular architecture, and the high-end series based on the CMA super matrix architecture has also been recognized by the market with its hardcore product strength.
At present, Geely Automobile already has products such as Xingyue L, Xingrui and Xingyue S with CMA super matrix architecture, and has launched the "China Star" high-end series.
In January this year, the total sales volume of geely China Star series reached 25,077 units, and the China Star series composed of Star Yue L, Star Rui and Star Yue S was also like a sword directly hitting the high-end car market, as of now, the sales of Geely China Star high-end series have exceeded 300,000 units, driving Geely users to "circle" upwards.
Among them, the cumulative sales volume of Xingrui has reached 164799 units since its listing, and this family car relies on the CMA super matrix and implants a series of excellent genes. Whether it is the new GKUI Jike intelligent ecosystem, the longest wheelbase of the 2800mm class, or the only 2.0TD in-cylinder direct injection turbo engine in the same class, geely Xingrui and a number of joint ventures are the biggest strength to compete with the joint venture.
It is worth noting that Geely will also bring hominid L Thor Hi · X oil-electric hybrid version, at that time, the China Star series will build a product layout where cars + SUVs, fuel + new energy, performance + energy saving coexist. There is no doubt that these products will bring solid product strength through the advantages of CMA super matrix architecture, gain more share for Geely Automobile in the market, and also reshape a more high-end brand image for Geely Automobile.
Rows of noodles of domestic brands
Today, we cannot deny the influence of Geely Automobile in the domestic automobile market and even in the global automobile market.
In 2021, geely automobile's cumulative sales reached 1328029, and this is already the fifth consecutive year that geely automobile has won the chinese brand passenger car sales champion, which is definitely a well-deserved "independent brother".
If you want to ask geely automobile why it has been able to achieve great achievements in the market and become the most successful independent brand over the years, the author believes that in addition to continuously strengthening the competitiveness of the global system, it also stems from Geely Automobile's continuous digging into market demand, coupled with hard-core products that come from judging the situation.
For example, Geely Emgrand, single-handedly entered the mainstream market of cars, competed with joint venture brands and won a place, winning the chinese brand car sales championship for 10 consecutive years, showing the strength of the rise of Chinese brand cars. Today, Emgrand has developed from a car to a family, and as of now, the cumulative sales of the Emgrand family have exceeded 3.38 million.
Another example is Boyue, with the "good-looking, good-open, good intelligence" three good advantages of listing that is hot sales, in recent years, the market pattern has been changing, how many competitors, consumption upgrades and downgrades, but Boyue has always stood there, maintaining a super stable output, and gradually developed into the Boyue family, the market competitiveness is more and more obvious. Since its listing, the cumulative sales volume of the Boyue family has exceeded 1.35 million vehicles, with a huge mass base, and continues to "add bricks and tiles" to Geely Automobile.
Write at the end
It is no exaggeration to say that Geely Automobile is now called the "half of the sky" of domestic brands, leading Chinese brands to continue to rise, while regaining more share from the joint venture cannibalized market. At the same time, judging from the sales volume that Geely Automobile continues to export in the market today, it also allows us to express strong confidence in the explosive power of Chinese auto brands and their influence in the market in the future.