"Joint venture does not buy Toyota, luxury car does not buy Audi", we buy a car is not a "hammer" deal, buy a car, on the license, after-sales, replacement, maintenance, retention rate, etc. must be considered, before the information is relatively closed when basically "following the trend", but now we only need half an hour, or even a few minutes can clearly know the situation of a car, such as "why some people say that the joint venture does not buy Toyota, luxury cars do not buy Audi" is "people" to "novice xiaobai" some "persuasion".
So, why do you say that? Does it make sense?
But first remind: this sentence is also a "little secret" summed up by people who buy a car according to their own preferences and experience, and what is suitable for others is not necessarily suitable for you; buying a car or you still have to like it yourself.
Why doesn't the joint venture buy Toyota?
"Joint venture does not buy Toyota" does not mean all Toyota cars, but for Toyota's high-end models. Under normal circumstances, as long as there is a new model launched for a period of time, 4S stores will change the law to engage in some preferential activities to attract consumers.
For example: three years of insurance, even if it is more than 100,000 cars, three years of insurance at least more than 10,000, which is a real way to save consumers money;
Another example: six times in three years, and it takes thousands of times to maintain it six times.
There is more direct, directly on the basis of the price of the naked car to give a cheaper amount of money, like the car I bought at home is on the basis of the price of the naked car to give 5,000 yuan cheaper, the car itself is not worth much, 5000 is not much.
But Toyota is different, like the Highlander, basically there is no terminal discount, which is not bad;
Like the Prado is the need to raise the price to pick up the car, the car is generally the contractor of the dry construction site, the quality of life requirements of the people like weekend travel, government departments.....
This part of the people do need a car like Prado, because the space is large, the reliability is relatively strong, but it is really not easy to buy, many people who want to buy this car say "asked several times is no goods", but can not stand like, so even if you can buy money to feel worthwhile, the general increase in the range of money is 5000-100,000, to say the truth 100,000 can buy a good car.
Let's talk about alpha, this car is still very popular, 200,000 markup is really "commonplace", because Alpha's annual quota in China is not much, only 4,000 units, we all know such a sentence "things are rare and expensive", many people like Alpha This car would rather add money to buy, in Japan The price of this car is only more than 200,000, and in our country it is more than 800,000, in addition to the necessary tariffs, it is a "premium", like Elfa car owners are willing to "take the initiative to increase the price" Buy it too.
Then, this invisibly reduces the cost performance of these cars, so it is reasonable for some car owners not to buy Toyota's high-end cars.
In addition, there are two reasons why "the joint venture does not buy Toyota":
1, domestic car independent brand has developed rapidly in recent years, whether it is price or quality compared with Toyota its cost performance is still very high, the key is that for us to "buy a car also want to buy a good", more and more people are willing to support domestic cars.
2, Toyota saw volkswagen "reduction" to earn "gold bowl full", so it also put its mind on the reduction, but consumers are not fools, do not buy it.
Why don't luxury cars buy Audis?
Audi and Toyota are completely different situations, luxury cars themselves will have a lot of preferential treatment, after all, the price itself is relatively high, more than one million, millions, tens of millions, so for luxury cars its retention rate is very critical, buy luxury cars will also take into account its retention rate problems.
Audi's low-end models often have a relatively large terminal discount, which makes Audi's low-end models relatively comparable to BMW and Mercedes-Benz, and indeed makes the owners of the original price of Audi feel very sorry when the price is reduced, and feel that the purchase is expensive, so that relatively speaking, the Audi they bought will be "damaged" in the second-hand car market.
There are two injuries for Audi owners:
The first time was after I bought it myself, and the car suddenly dropped in price;
The second time was when selling used cars, the super high depreciation rate made them unacceptable.
My original department manager bought a Q5, only drove for more than 3 years, changed a Cadillac, more than 500,000 bought only sold less than 200,000, to say that the real pain is fake.
In luxury cars (3 years), Audi's retention rate is basically the last:
Porsche: 83.8%
Lexus: 81.8%
Mercedes-Benz: 72.2%
BMW: 66.1%
Audi: 65.4%
In the same 3 years, Audi's retention rate is only 65.4%, for luxury car consumers, such a retention rate will inevitably disappoint, so there will be "luxury cars do not buy Audi" statement.