Recently, Wuling officially announced the news that "a generation of divine cars" Wuling Hongguang S landed in the international racing game "Forza Motorsport: Horizon 5", which attracted widespread media attention in just a few days, and set off a boom among players and riders at home and abroad. At the same time, Wuling official will also launch a number of online and offline activities, so that the majority of users can experience the various fun of "Wuling God Car" in the game.
While we lament that the national sports car - Wuling Hongguang S is favored by the international game IP with its ability, we can't help but sigh at the lack of Chinese car culture. As the world's largest auto market, China does not have a resounding automotive culture IP, which is obviously inverted to the status of the Chinese auto market. Therefore, when Chinese car companies promote car brands, they can only rely on imported cultural IP, and the game Wuling Hongguang S is printed with Japanese characters, which is not so much a ridicule of "Akinayama God Car" as a kind of neglect of Chinese culture by game developers.
Of course, in some ways, foreign game developers began to implant Chinese car brands in games, on the one hand, hoping to attract China's huge game market, on the other hand, because of the market performance of Wuling Hongguang.
How was the Chariot made?
In 2010, with the call of the national automobile to the countryside policy, SAIC-GM-Wuling insight into the hard-working Chinese people need a business model that can not only pull goods to start a business, but also be comfortable for home, launched Wuling Hongguang, opening up a new blue ocean in the MPV market. The starting price of less than 50,000 yuan completely popularized the image of the original high-ranking commercial vehicle and quickly entered the families of ordinary people.
After the listing, the strength of Wuling Hongguang 'Shenche' has been increasingly revealed, dominating the MPV market for 7 consecutive years, with cumulative sales reaching 3.5 million vehicles. The 2013 upgraded model that landed in "Forza Motorsport: Horizon 5", the Wuling Hongguang S, set a market record of 80,000 yuan in a single month, and became a veritable "national car" with a huge market holding and high-quality product reputation. Today, whether it is the international metropolis of Beijing, Shanghai, or the Gobi Plateau of the Great Northwest Plateau, the figure of "God Car" can be seen everywhere.
In fact, Wuling Hongguang's "god car" road embodies the strength of Wuling brand to expand and upward, and contains the spirit of Wuling to accompany successive generations of Chinese working people to self-improvement and hard struggle. If the light of Wuling is the starting point of the "Wuling Shenche 1.0 era", Wuling Hongguang S has opened up the "Wuling Shenche 2.0 era", and in recent years, after the Wuling brand has embarked on the journey of globalization, the "Wuling Shenche 3.0 era" represented by Hongguang MINIEV has arrived.
How did China's "Hongguang Culture" move towards the world?
In addition to product strength and leading sales, Wuling Hongguang has tapped the potential of "civilian sports cars" by user players due to the configuration advantages of front-facing rear-drive and narrow tires. Previously, there was a video of Wuling Hongguang S overtaking BMW 1M and Subaru BRZ on the Internet - its figure whizzing past on the mountain road resembled Fujiwara Takumi's AE86 on Mt. Akina in "Touji D". Since then, the "big gods" who play with the car have used their imagination to make Wuling Hongguang S become the "Autumn Mountain God Car" in people's mouths.
With the popularity of the "Hongguang Autumn Famous Car God" segment, stories and passages such as "Drainage Canal Bending", "Second Luxury Car", "Crossing the Sea Through the Wall", "Conquering Tibet" and other stories and passages emerge in an endless stream, making the label image of Wuling Hongguang "National God Car" more vivid and interesting, and a unique "Hongguang Culture" has been formed in fermentation. It is worth mentioning that a certain UP owner of Station B, as the owner of Wuling Hongguang S, really drove on the track of Zhuhai International Circuit after modifying his car, and ran 2 minutes and 50 seconds. For a time, the people were proud of "Wuling Hongguang S competed with luxury cars".
From the drift of Qiuming Mountain to the real modification in real life, Wuling Hongguang S exerts its own hardcore product power, so that people not only gradually transform the ridicule of the "god car" into today's admiration, but also join the Wuling Hongguang circle and become a cultural follower who shows the arrogant personality.
In addition to real life, Wuling Hongguang S has already appeared in online games. Players have already made their own mods (game mods) and have driven "god cars" in games such as GTA and European Truck Simulator. The launch of "Forza Motorsport: Horizon 5" on the Hongguang S is the official initiative of the game company. It can be said that in the "Hongguang Culture", the "game subculture" caused by Wuling Hongguang S has gradually carried the local automobile culture, and has become a carrier for transmitting the living habits and life attitudes of the Chinese people.
(Note: The above game screens are taken from Forza Motorsport: Horizon 5)
As Microsoft's most successful game product for the global market, Forza Horizon 5 has sold more than 10 million copies worldwide. As Chinese gamers play an increasingly important "role" in the global game market, Microsoft combines the tastes of Chinese players and introduces domestic brand models, taking the lead in choosing Wuling Hongguang S, which has the status of "god car" in the hearts of Chinese people, for global forsayers and car culture enthusiasts, it is reasonable to choose the world's best-selling car.
How to reclaim the desert of Chinese automobile culture?
At this point, we should admit that only world-class automotive companies and world-class automotive products can create a world-class automotive culture.
Strictly speaking, the history of China's automobile industry development is less than 30 years, And China's local car companies have really emerged in the world for more than ten years, that is, in this ten years, China's auto market has steadily occupied the top spot in the global auto market, and China has appeared Geely, Great Wall, BYD, Xiaopeng, Weilai, which have a certain right to speak in the world auto market, and have appeared Wuling Hongguang culture that is widely accepted by the people.
What the people need, Wuling will build! The advent and development process of Wuling Hongguang has written an epic of the arduous struggle of the Chinese people of the past generations, from the national god car to the Hongguang culture, which confirms the innovation of the Wuling brand and ends the status quo of China's automobile culture desert.
In the future, what kind of way will the next generation of Wuling Hongguang's "god car" appear, we will create together and look forward to it together. And China's auto culture wasteland has also reached a positive moment, here we also launched an initiative, hoping that many Chinese auto culture fans will create a car culture IP belonging to China and go to the world with Chinese car companies.