When it comes to Chinese cars going global, which ones do you think of first? Is it the Hongqi H9 landing in the island market, or the BYD pure electric bus exported to Europe? Because of a recent news about the new model being officially adopted by Horizon 5, the first thing that came to my mind was Wuling Motors.
Just two days ago, Wuling officially announced that Wuling Hongguang S, which is called a generation of "god cars" by netizens, will officially land on the internationally renowned racing game - "Forza Motorsport: Horizon 5". Soon after the release of this news, it set off a lot of waves among many players and car friends at home and abroad; everyone lamented that Microsoft (game development company) attaches great importance to Chinese gamers, but also expressed "Ruisbai" to Wuling Hongguang S.
But surprise to surprise, behind the event that we launched the Wuling Hongguang S through Horizon 5, it is actually not difficult to taste some topics worth discussing. For example, why are there so many domestic models, but The Wuling Hongguang S is the "god car" that goes to the world?
What is the foundation for laying the "god car"? The first element is undoubtedly to let more people know and own the car. Since its listing in 2010, Wuling Hongguang S has accompanied the Chinese people through the Spring and Autumn Period for twelve years; after the listing, the strength of the car's "god car" has become increasingly revealed, because in the past, Wuling Hongguang S has dominated the MPV market segment for 7 consecutive years, and the cumulative sales volume has reached 3.5 million. The 2013 upgraded model that landed on Horizon 5 this time was the peak model of Wuling Hongguang S that set a record of more than 80,000 sales in a single month that year.
Moreover, the birth of Wuling Hongguang S also responds to the call of the national automobile to the countryside policy and has insight into the needs of the people. In that year, the starting price was less than 50,000, and there were few MPV that were not delayed in pulling goods and starting a business, and there were only a few MPV that were listed on the Wuling Hongguang S, which was popular, and it could also be confirmed that the MPV was no longer a high-ranking commercial vehicle image, and it was indeed a very wise decision.
In addition, at the same time that Wuling Hongguang S was called "God Car" by everyone, I seemed to see the "Hongguang Culture" from Wuling itself. As we all know, the Internet has never lacked "terriers", looking at the network environment in recent years, the explosive stems and paragraphs from Wuling Hongguang S can be described as endless. For example, everyone says that the Wuling Hongguang S is a "civilian sports car", a dark horse that conquers the Sichuan-Tibet Line, and a "Akina Mountain God Car". And such a grounded, vivid and interesting and non-derogatory "Hongguang culture", we rarely hear about other independent brands and national brands.
Moreover, the volume and popularity of the car culture written by Wuling Hongguang S are also quite prominent. Regarding the volume, we can already see one or two through the outstanding sales volume and huge audience of the car series; regarding the popularity, I think it can also be explained by the super high visibility of Wuling Hongguang S. Whether it is an international metropolis such as Beijing, Shanghai, Guangzhou, and Shenzhen, or the Great Northwest, the Gobi Plateau, or the sparsely populated Tibet, we can see the figure of this "god car".
Summary: In the "God Car" road of the Wuling brand in these years, we can probably divide it into three stages, the starting point is the small bread of the year - the light of Wuling, and the advanced version is that Wuling Hongguang S has opened up a new era of "God Car". And this kind of "Hongguang culture", I think in the "new God Car Era" represented by Hongguang MINIEV, is obviously also perfectly inherited. To this end, I personally also look forward to how the next generation of "shenche" will appear on the international stage, and then continue the reverse export of Chinese culture such as Wuling Hongguang S.