On February 14, Great Wall Motor Co., Ltd. (stock code: 601633. SH,02333.HK; hereinafter referred to as Great Wall Motor) released production and sales data for January 2022. In January, Great Wall Motor sold 111,778 new vehicles and 12,750 overseas units, up 16.2% year-on-year and accounting for 11.4% of sales. In 2022, Great Wall Motors will continue to deepen its cultivation of electrification and intelligence, and transform into a global intelligent technology company.
Great Wall Motor's january 2022 sales
The popularity of new products continues to transform The market performance remains stable
In January this year, a number of new products under Great Wall Motors entered the heat transformation period, and gradually completed the delivery of orders, and the monthly sales of Haval H6, Haval Divine Beast, Tank 300, and Great Wall Gun exceeded 10,000, jointly promoting the steady development of Great Wall Motors.
Among them, the Haval brand sold 70,228 units in January. The "National God Car" Haval H6 sold 35,570 units, ranking first in sales of Chinese SUV models for nine consecutive years (2013-2021); Haval Big Dog sold 7,826 units per month; Haval Divine Beast sold 10,085 units a month, less than two months after its listing, and the cumulative sales volume has exceeded 16,000 units.
Haval Divine Beast
On January 8, the Haval X DOG mass production model was officially announced as "Haval Cool Dog", becoming the second heavyweight model in the Haval Dog category. Haval Kugou adheres to the user co-creation path of the whole life cycle, and at present, more than 16,000 fans have joined the co-creation family to create a tide cool car with the attitude of "daring, is nature" life.
The Euler brand sold 13,229 units in January, up 28.9% year-on-year. Euler Good Cat sold 9,020 units in January, an increase of 333.4% year-on-year. In 2022, Euler ballet cat, Euler punk cat, Euler lightning cat and other products will gradually usher in the market, boosting the sales volume of Euler brand to continue to break through.
Euler good cat
Weipai sold 5,098 new vehicles in January. On January 14, Weipai released a new category of 0 anxiety intelligent electric vehicles, opening up a new track for 0 anxiety intelligent electric travel. As the first model in the Weipai 0 anxiety intelligent electric category, mocha DHT-PHEV officially opened pre-sale.
On January 15th, Weipai held the "Super Call, Really Understand You" User Fan Festival, focusing on "user-centric" and practicing the commitment to transform into a user-oriented enterprise with practical actions. Wei Pai also launched the new car machine image of "Xiao Wei Classmate 2.0" at the scene, released the intelligent car control watch co-created with users, established the "Wei Dimension Space Station" and announced the construction of a real To C user experience model, and will go hand in hand with the two core technical systems of "smart DHT and coffee intelligence" to jointly solve the travel pain points such as user car anxiety, energy replenishment anxiety, right-of-way anxiety, safety anxiety, driving anxiety, etc., and is committed to becoming a "smart travel partner who understands you better".
Tank 300 deliveries continued to exceed 10,000 units, with 10,363 units delivered in January, up 72.2% year-on-year. Tank brands continue to practice the core strategy of "user-centric" and build more user touchpoints. TANK APP fans broke through the million mark and joined hands with users to go to the wonderful. In the recently released movie "Four Seas", Tank 300 appeared in the film as a specially invited linkage car partner, with a domineering hard-core shape and strong off-road performance, together with users to "full horsepower" and set off for the new year. In 2022, Tank will continue to uphold the user-centered concept, continuously enrich the two product matrices of "mecha technology" and "business luxury", and continue to create a tide-play off-road lifestyle for users through category innovation, service upgrades, and ecological co-creation.
Tank 300
Great Wall pickup trucks sold 12,860 units in January, of which the Great Wall Gun sold 10,059 units, with a cumulative sales volume of more than 10,000 in 19 months, and continued to win the first pickup truck sales. Great Wall Pickup truck has been the first domestic and export sales for 24 consecutive years. In January, the Great Wall Cannon joined hands with riders to play with the ice and snow scene and started a camping trip to the ice lake in Jinshui Lake, Beijing. In 2022, the Great Wall Cannon will fully exert its efforts on the two major categories of fashion commercial and passenger leisure, launch more new shell products, continue to lead the development of China's pickup truck culture, and create a new world of pickup trucks with users.
Great Wall Cannon
Brand value continues to increase The strategy for the Brazilian market was released
Entering 2022, Great Wall Motors' global development has accelerated and its brand value has been continuously improved.
On January 27, Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, which is expected to be put into operation in the second half of 2023 after intelligent and digital transformation and upgrading, with an annual production capacity of 100,000 units, which will radiate throughout Latin America in the future. At the same time, Great Wall Motor released its core market strategy in Brazil: in the next 10 years, it will invest more than 10 billion reais (about 11.5 billion yuan) to deepen the layout of the local industrial chain, build local science and technology enterprises, and focus on electrification and intelligence. It plans to launch 10 new electrification products within three years, including 4 pure electric and 6 hybrid models, and the first product will be launched in the fourth quarter of 2022.
In the new year, Great Wall Motor's overseas new car iteration will continue to accelerate, relying on the advantages of global intelligent technology products and global production layout to win the favor of more overseas users.
The development achievements of Great Wall Motors continue to attract the attention of the industry. On January 9, Great Wall Motor Lemon Hybrid DHT won the "2021 World Top Ten Transmissions" award; Great Wall Motor Haval brand was selected for the first time in Brand Finance's "2022 Global Brand Value Top 500", and Wei Jianjun, chairman of Great Wall Motor, ranked third in the world and first in China in Brand Finance's "2022 Global CEO Brand Guardian Index".
On January 5, CCTV Financial Channel's "Consumer Proposition - Light of Domestic Goods" program made in-depth reports on the deeds of Great Wall Motors' deep self-cultivation and independent research and development and breaking down technical barriers; on January 26, CCTV's "News Live Room" introduced the story of Great Wall Motors's continuous creation of surprises for global users with new energy, new intelligence and new experience through the owner of Euler Good Cat Thailand.
In 2022, Great Wall Motors will forge ahead, create changes and move forward into the future.