In the 353rd issue of the new car publicity information released by the Ministry of Industry and Information Technology, Evergrande's pure electric multi-purpose passenger car "Hengchi 5" finally completed the information declaration.
As is customary, the new car is likely to be officially launched in the second quarter of this year.
The stock price of Evergrande Automobile, which was "news-heard", also rose in the second trading week in February, which is a rare bright color in the overall poor new energy sector.
From the first announcement of the car in November 2019 to the completion of the information declaration in February this year, in fact, Evergrande only took a little more than two years, but the response and controversy caused by it are indeed very far-reaching.
What is the way out of Evergrande Automobile? What are the highlights of the first Model Hengchi 5? Let the kung fu car take everyone to see it together.
Can Evergrande go down the track?
Not only for Evergrande, in fact, for all new strengths, car building will be a big gamble.
Enterprises that invest tens of billions of yuan to see mass production cars abound, and car companies that insist on finally collapsing for many years are not uncommon, heavy investment, high risk, and uncertain output, and it has to be said that car building is a road full of thorns.
To say what Evergrande Group does, many people's first reaction is to build a house. More than 20 years ago, when Asia had just encountered the baptism of financial turmoil, Evergrande Group chose to attack against the market and launched the development concept of "environmental support first", which quickly became a force to be reckoned with in the real estate industry in Guangzhou, and then swept the country.
In the past 20 years, Evergrande Real Estate has not only achieved bigger and stronger, but also expanded its business to finance, health, tourism and other fields. But one thing has not changed, that is, its main business has always been to make household necessities. Formerly houses were a necessity, but now that real estate is in a slump, cars are starting to become a new necessity.
It just so happens that Chinese cars are facing transformation, new energy vehicles will gradually replace the original fuel vehicles, and the market pattern is also undergoing drastic changes. Evergrande chose to enter at this time, in fact, it is also the point of view, there is really a chance, but it is quite difficult to grasp it, because you are far more than the only one who sees the opportunity. In fact, the Internet, home appliances, technology companies, and suppliers have all joined this new track in different forms.
And Evergrande's road to car building may be more painful.
On the one hand, the real estate industry is decaying too fast, the impact of the epidemic has accelerated the downward speed, Evergrande Group's own debt pressure is very prominent, and even before Evergrande released the information of new cars, there was a voice of salary begging at the bottom;
On the other hand, although the research and development difficulty of new energy vehicles is lower than that of traditional cars, it is more suitable for new forces to intervene, but this is after all a car, such bulk commodity requirements are still very high, Evergrande in this process is also feeling the stones to cross the river, to a certain extent Evergrande in the real estate and car-making balance, in fact, there is a time race.
But then again, in November 2019 debuted to announce the car, the first mass production car in the fourth quarter of last year off the production line, announced to enter the trial production stage, to complete the information declaration this year, announced the listing within the year, Evergrande car this road, in fact, is still relatively fast. It's just that perhaps everyone's expectations are too high, forgetting that building a car is not something that can be achieved overnight.
Hengchi 5 full body "famous brand" is the highlight?
When Evergrande announced car manufacturing in 2019, it announced that it would recruit 8,000 experts and technical elites in the new energy automobile industry, which was indeed very good from the perspective of giving treatment. From the perspective of Hengchi 5, the effect of output is still good.
The appearance of Hengchi 5 was created by the team led by the famous Japanese designer Maruyama Gonggu in the industry, and the recognition is still good. Its split headlight design gives the day lamp a very large performance space, the "T" shape design is more avant-garde, and the closed grille is also a typical electric vehicle style, with a black front lip, bringing a strong athletic attribute.
The body size of the new car reached 4725 *1925 *1688mm, which is between 4750*1921*1624mm of Tesla Model Y. But the definition of the latter is a medium-sized SUV, while the definition of the Hengchi 5 is a compact SUV, which has to be said to be very "low-key".
However, this is also a "new way to play" domestic cars, which seems to reduce its self-price, but in fact it is for the sake of cross-level competition. The most typical is Geely's Flagship Series of Chinese Stars, which is also like this "dressing up as a pig and eating a tiger".
The interior design of the new car is very simple, and the most eye-catching thing is the oversized 3D curved wrapped triple screen, which is indeed full of technology. However, its performance is also very good, equipped with the H-SMART OS Hengchi intelligent network connection system developed by Evergrande and Baidu and Tencent, which supports touch screen, face recognition, voice, gestures and other ways of human-computer interaction. According to the feedback of the previous media test drive, the response speed and function realization of the new car are quite prominent.
In terms of automatic driving, Hengchi 5 is equipped with AR Driving augmented reality driving assistance function, making driving easier and safer.
In terms of the three-electric system, Hengchi 5 is also very "flattering". The battery is provided by the Ningde era, and the controller comes from the industry's top coffee Bosch, which is equivalent to using very mature and reliable products.
So what do so many top engineers in the industry recruited by Evergrande do? The answer is to select and calibrate, select the appropriate product to match, and then adjust. Prior to this, Hengchi 5 has carried out several rounds of high temperature and cold calibration in Turpan and Yakeshi, and many industry professionals have also given high praise to the safety and stability of Hengchi 5.
The meaning of Evergrande is also very simple, that is, the first car does not risk stability and occupies the market through high cost performance.
Benchmark X1, Model Y, Hengchi 5 in what way will be opened?
Evergrande 5 positioning is very special, from the size point of view, its opponent should be Tesla Model Y, but it chose to "self-degrading" to hit the compact SUV market.
Its performance is really not particularly outstanding, and the maximum driving power of the new car's motor is 150kW, which is basically equivalent to the output power of the 2.0T engine. Considering that the motor can output maximum torque at the first time, the urban acceleration performance may be slightly better than that of a traditional 2.0T fuel vehicle.
For example, the maximum output power of Tesla Model Y has reached 220kW, and it only takes 6.9 seconds to complete 0-100km/h acceleration, which is a steel cannon level. Therefore, for users with high expectations for the performance of electric vehicles, Hengchi 5 is probably not so prominent.
However, the relatively weak performance of electric vehicles gives it a more energy-efficient performance. The comprehensive endurance of the new car can reach 700km, which is still outstanding.
The other opponent of Hengchi 5 is officially "identified" as a joint venture luxury SUV such as Audi Q3 and BMW X1. Honestly, the comparability is not big, these two cars are entry-level SUVs, and the Hengchi 5 is actually close to the mid-size SUV, its space is significantly larger, the configuration is also higher, to compare, its cost performance can be too prominent.
But when it comes to brand recognition, Audi and BMW have been operating for so many years, but it is not so easy to shake. Therefore, the "official goal" of Hengchi 5 is very suspicious of "touching porcelain", and we will not mention this.
Kung Fu shoots
According to the previous information, the price of Hengchi 5 will be below 200,000 yuan, which has actually filled the price-performance ratio. After all, close to the body of a medium-sized SUV, a reliable three-electric system, solid quality control and adjustment, and a good appearance and intelligent performance, home is still very suitable.
It can be seen that Evergrande has indeed poured enough effort into this car. As for whether it can be a hit, it depends on the follow-up market performance, let's wait and see.