At the beginning of the Year of the Tiger, Xiaopeng Automobile's overseas business ushered in the double happiness of the opening year. Recently, Xiaopeng Motors announced that it has reached a strategic cooperation agreement with the leading European dealer group, emil Frey NV Group in the Netherlands and Bilia Group in Sweden, aiming to promote the rapid introduction of Xiaopeng Motors as a dominant model in the local area, and to accelerate the layout of the European market in order to support accelerating energy conservation and emission reduction and promoting the electrification process.
On February 11, Xiaopeng Motors' first direct-operated experience store in Europe was officially opened in Stockholm, Sweden. As a Chinese automobile brand, Xiaopeng Automobile took the lead in introducing the new retail model of "direct operation + authorization" in the European market, which is also an innovation in the business model of Chinese brands in overseas markets. Under the empowerment of this channel model, Xiaopeng Motors will accelerate the development and consolidation of local sales networks in Europe, including the Netherlands, Sweden and Denmark, while creating a consumer-centric consumer ecology that combines online platforms and offline immersive experiences.
Xiaopeng Automobile and emil Frey NV Group in the Netherlands officially reached a cooperation
Xiaopeng Motors officially signed a contract with the Swedish Billia Group
Located in Westfield Mall of Scandinavia, the largest commercial complex in the Nordic region, Xiaopeng Motors Sweden Direct Experience Store creates an exclusive brand space integrating sales, service and interaction for European Peng friends.
Sweden's first direct-operated experience store officially opened
Xiaopeng Automobile for the first time will be "direct operation + authorization" of the new retail model landed in Europe, with the official opening of the Swedish direct experience store, the Netherlands, Denmark and Norway direct experience stores will also be completed, direct experience store is the key touch point carrying the brand image display.
Europe's first directly operated experience store interior
At the same time, with the help of the mature experience of the overseas dealer system to help Xiaopeng Automobile accelerate the overseas market layout, preferentially select local head dealer groups such as Emil Frey NV Group in the Netherlands and Bilia Group in Sweden as strategic partners, to create the same price unified and transparent and full-life cycle integrated services in the European market, providing excellent customer experience for Pengyou in Europe.
In order to accelerate the localization of products, support The acceleration of energy conservation and emission reduction in Europe, and accelerate the process of electrification, Xiaopeng Motors has set up a European headquarters in Amsterdam, the capital of the Netherlands, and offices in Denmark, Germany, Norway and Sweden in early February 2021. A series of measures show that Xiaopeng Motors also marks a substantial step in Xiaopeng Motors' promotion of expanding the European "Pengyou Circle", which also means that the overseas layout has officially entered the acceleration mode.
Let more people realize intelligent travel is the original intention of Xiaopeng Automobile's global layout, Xiaopeng Automobile's products have distinct intelligent attributes, and have formed a positive user reputation in the domestic market where the mobile Internet experience is more critical, He Xiaopeng, chairman of Xiaopeng Automobile, said: "We firmly believe that scientific and technological innovation is the only way for brand internationalization, and China's intelligent manufacturing must be an indispensable feature in overseas market competition."
As of the end of January 2022, the cumulative delivery of Xiaopeng Automobile has exceeded 150,000 units in history, and in the past 2021, with its three popular models on sale, the Xiaopeng P7, P5 and G3, it has achieved a delivery result of 98,155 units throughout the year, winning the 2021 annual new force sales champion. In terms of products, the Xiaopeng G9, which debuted at the 2021 Guangzhou Auto Show, has international development standards, conforms to international design aesthetics and an industry-leading generation of electrical and electronic architecture, and is a flagship model truly based on the international competitive market. In terms of production capacity, in order to cope with the strong domestic and foreign market demand in the future, in addition to relying on the production of The wholly-owned factory in Zhaoqing, Xiaopeng Automobile is under construction in two new self-owned intelligent electric vehicle manufacturing bases in Guangzhou and Wuhan, and its maximum annual production capacity can reach 600,000 units after the next three factories achieve simultaneous production.
Note: According to the 2020 European Dealer Ranking released by the international automotive industry research institute ICDP, the Dutch Emil Frey NV Group ranked 1st and the Swedish Bilia Group ranked 11th.