On December 21, Halo Electric Vehicle held a "New Species Re-Evolution" science and technology strategy conference in Shanghai, during which Halo Electric Vehicle launched its flagship product ME70, which represents a new species of electric vehicle. With the concept of digitalization and intelligence, ME70 has promoted the all-round evolution of electric vehicle products, brands, marketing, services, and manufacturing, leading the two-wheeled electric vehicle industry into the era of intelligence.
The goal of the intelligentization of Hello electric vehicles is to completely solve the pain points of traditional electric consumption, while leading the evolution of the electric industry from a single ride to a mobile and content service platform with super connectivity. Li Kaichai, CEO of Hello Travel, said that in 2022, Haro will continue to polish two-wheeled electric vehicle products around the direction of "smart, fashionable and quality". Through independent research and development and independent production, it will bring innovation to the electric vehicle industry and bring a steady stream of good products and services to the majority of users.
Release smart, stylish, high-quality blockbuster new products
At the press conference, Hello Electric Vehicle released 4 new electric vehicle products, of which ME70 is a flagship product. The model is equipped with VVSMART super-networked car machine system 2.0, equipped with the industry's first automotive-grade OBC fast charge, 72V-44Ah large-capacity automotive-grade power lithium battery + BMS, and the longest range is 200km.
Hello ME70 can realize the whole car keyless operation, the whole car fast and insensitive unlock, the mobile phone intelligent control function has been greatly upgraded, the functions include remote switch lock, monitoring power, saddle induction, Bluetooth intelligent remote control, boot self-test tire pressure, battery, motor, controller, fixed speed cruise, remote authorized multi-vehicle, reversing / cart assistance system, adapt to a variety of power scenarios, etc., especially for the user "running not far, charging slowly, battery life short" pain points, Hello provides exclusive range-increasing solutions with its own digital technology, improves the efficiency of power conversion through intelligent networking and cloud big data technology, adopts self-developed BMS battery management system, energy recovery control system, automotive-grade high-energy density lithium battery, etc., so that electric vehicles can run farther, charge faster, and be smarter, and fully meet the user's intelligent and high-quality travel needs and operation experience. Traditional electric vehicles are just travel tools, while the ME70 has evolved into a mobile service platform and terminal.
Before Hello Electric Vehicle entered the market, China's electric vehicle industry was more focused on traditional manufacturing, although there were many brands, but the competitive dimension was more in price. After Haro Electric Vehicle entered the market, through extensive user research, the brand and product positioning were summarized as intelligent, stylish and quality. Breaking the competition level of traditional electric vehicles, intelligent and fashionable as the label of electric vehicles in the new era, Haro Electric Vehicle believes that intelligence is the future development direction of electric vehicles.
Of course, this is inseparable from Hello's own Internet genes. Hello electric vehicle is a new two-wheeled car-making force under Hello Travel, aiming to create a new generation of intelligent two-wheeled electric products with strong machine systems and connected status with the standards and thinking of intelligent vehicles + Internet.
Different from most intelligent electric vehicle products on the market, Hello's intelligence is not limited to the link between mobile phones and electric vehicles, but also includes accurate matching through algorithms and software to solve pain points such as battery life and charging in the electric vehicle industry. Chi Xingde, head of the commodity department of Hello electric vehicles, said that many two-wheeler companies are now talking about intelligence, but the ultimate direction of intelligence should be to solve the actual pain points of users.
Use digitalization to create a new retail model for electric vehicles
With the blessing of digitalization, Hello Electric Vehicle has completed the development of traditional electric vehicles for five or six years in one year. Haro officially started to do electric vehicles in July 2020, and sales are expected to reach more than 600,000 vehicles in 2021, with more than 3,000 stores. Behind this, the original new retail model of Hello electric vehicle industry is indispensable.
The offline sales and online sales of traditional electric vehicles are separated, and there are dealer sales, agent stores and other ways, the result is that the online and offline prices are different, offline store pricing is not transparent, the price "varies from person to person", "varies from store to store", which seriously affects the user's purchase experience, and even between stores will be because of unreasonable location.
The new retail method of Hello Electric Vehicle can be summarized as "online ordering, offline car pick-up", selling cars through its specialty stores and online e-commerce flagship stores, changing the traditional sales agency model.
The reason why this new retail model can be realized is inseparable from the full-link digital store management system of Hello Electric Vehicle. Hello selects sites through big data analysis, and accesses traffic for stores by accessing Alipay and Hello APP, as well as The Hello Electric Vehicle Community and WeChat Spike Group. Through the digital operation platform, improve the traffic conversion efficiency of stores, such as providing partners with business strategy guidance for thousands of stores based on the portraits of different stores; helping stores to more accurately understand the user portraits around the store, and recommending products, activities and marketing means that match the user portraits, so that the conversion is more accurate and efficient.
"Well, let me lie in bed and make money, and orders will come in." Hello electric vehicle dealer Xu Jun said, "What makes me feel very surprised is that the backstage of Hello electric vehicle business is very rich, I can clearly understand the customer's age, car preferences and other information, the financial aspect also saves a lot of links, let me clearly know how much money I make selling a car, what car sells well, and the next day the money can arrive, which is what makes me feel very satisfied." ”
Manufacturing and service evolve to bring users a better experience
According to reports, Hello Electric Vehicle has established intelligent electric vehicle production bases in Wuxi and Tianjin respectively, with a planned annual production capacity of more than 3 million vehicles, and the Tianjin factory will be put into production at the end of this month.
At present, Hello Electric Vehicle has been able to realize the independent control of all core components supply chain, can fully guarantee the supply of products, and has a full process control from process drawings, mold development, to inspection and inspection tools. In order to ensure the quality of each car, Haro Electric Vehicle conducts hundreds of tests for more than 70 parts, not only the whole series is equipped with the industry's first-line parts suppliers, but even directly selects automotive suppliers in some materials, such as CATL, GM, Mitsubishi and Kaxiu.
The electric vehicles produced through the Halo Electric Vehicle Intelligent Factory can be traced throughout the process, and each part can be traced back to where it comes from. According to reports, in 2022, Hello Electric Vehicle will also explore the operation mode of order grid, so that stores can replenish goods through the way of spelling orders, so that a car can also be sent.
In order to solve the pain points of maintenance, Hello has also created a national joint warranty service model for electric vehicles in the industry, separating sales and after-sales service, launching a one-click warranty platform, establishing a service monitoring and remediation system, and achieving service standardization and national price unification.
After a series of upgrades and evolutions, Hello Electric Vehicle has formed an effective separation from traditional electric vehicles in terms of technology, products, brands, channels and services, completely changed the production, marketing and service methods of the traditional two-wheeled electric vehicle industry, and opened the curtain of a new era in the electric vehicle industry.
Li Kaijie said, "Promoting the evolution of travel with science and technology is the mission and responsibility of Halo Travel, and Halo Electric Vehicle will continue to uphold this mission, continue to explore at the forefront of science and technology, so that our products, technologies, and models can continue to evolve, insist on building good cars and selling good cars, so that every consumer can enjoy the benefits brought about by scientific and technological progress." ”