Hello joins the Meta-Universe Team? What is the relationship between the metacosm and the two-wheeled electric car?

Recently, Hello Travel is applying for the meta-universe trademark "Little Hayuan Universe", which has caused a hot discussion for a while. This move can be seen as a layout made by Hello for the meta-universe in advance, becoming the first brand in the field of electric two-wheelers to dabble in the meta-universe concept.

Relying on intelligent networking, linking the meta-universe ecology

This incident also makes people wonder: what is the relationship between the metacosm and the two-wheeled electric car? How does a two-wheeled electric vehicle allow users to enter a virtual scene?

According to Baidu's interpretation, the metacosm refers to the concept born in the science fiction novel "Avalanche", and now refers to the Internet application and social life form that is integrated with the virtual reality formed by XR (VR, AR, MR collectively), digital twins, blockchain and AI.

The metaverse has a wonderful relationship with the Internet. Tan Ping, head of the XR laboratory of Alibaba Damo Academy, believes that the metacosm is the entire Internet on VR/AR glasses. Metaverse is the manifestation of the Internet, a new world created based on hardware (medium), in this new world, virtual and physical can be seamlessly connected, automatic switching.

As a national means of transportation, electric two-wheelers are the main short-distance travel methods and an important part of social life. With the in-depth development of intelligence, the functions and services provided by electric two-wheelers are more diverse, and perhaps they can also rely on intelligent networking to link the ecological content of the meta-universe.

As for how feasible it is and what the specific implementation path is, it is not yet known. Earlier, Xiaopeng Automobile also applied for the meta-universe trademark, but the feasibility of the two entering the meta-universe is different. Cars have relatively enclosed spaces that can provide conditions for rapid scene transformations.

However, for the collision between two-wheeled electric vehicles and the metacosm, the imaginable application possibilities are relatively small. Despite the uncertain future, Hello still chose to enter the game, and indeed had the courage to dare to be the first.

Here, I also expect Hello, as the first in the industry, to play more pathfinder roles.

Two-wheeled electric vehicle companies continue to explore and break through the boundaries

In fact, we can find the factors driving Halo to enter the metacosm from the development trend of intelligent networking of two-wheeled electric vehicles.

The most prominent point is that the changes in user needs have prompted electric vehicle companies to continuously develop the application value of new scenarios.

According to Luo Jun, industry director of Guanghetong, in the case of the new wave of car changes, there are more and more cars that need to be networked and have intelligent networking functions, and the growth is very rapid. The young consumer groups represented by the post-90s and post-00s are more eager to provide more valuable applications based on intelligent networking, such as social networking and search.

As pointed out in the "China Two-Wheeled Electric Vehicle Intelligent White Paper Report" released by iResearch, the service boundary of intelligent two-wheeled electric vehicles is constantly expanding.

At present, car companies including Emma, Yadi, and No. 9 have launched APPS for matching vehicles. Among them, the No. 9 Travel APP is also interconnected with Huawei, OPPO and other devices, and also supports users to create content and create a circle of travel circles.

This is the same as the foothold of the metaverse. In essence, it is all through hardware to achieve interaction with users, bringing application value of new scenarios. The metaverse in the primary stage is mainly based on VR/AR/MR hardware to provide users with social, game, video and other entertainment content.

Back to the beginning of the question "how two-wheeled electric vehicles allow users to enter the virtual scene". Users entering the metaverse world requires an interactive medium and a hardware entrance. At present, the fastest medium for electric two-wheelers to enter the meta-universe is the helmet.

The basic information of the trademark shows that the international classification of the meta-universe trademark applied for by Hello Travel is education and entertainment. We can also guess that perhaps Haro will have a whim, like DeAuto Hackathon (Decentralized Car Hackathon) organization "Meta-universe car building" campaign, allowing consumers to experience how to create electric two-wheelers with the help of VR helmet devices.

Such a new thing is just in line with the appetite of young people. The concept of meta-universe is also conducive to Haro strengthening the brand positioning of young and trendy.

Can Hello really eat "crab"?

Hello has the confidence to lay out the metaverse, and a very important point lies in the technical feasibility.

Like Xiaopeng Automobile, Hello itself has the gene of the Internet and has technical advantages in the intelligent networking of vehicles, such as its pioneering VVSMART super-connected car machine system, intelligent plug-in Vlink, etc., which is a combination of Internet and intelligence.

As mentioned earlier, the metaverse is closely related to the Internet, and Hello's technical advantages in intelligent networking will also become the advantages of its layout metacosm. Looking to the future, Hello may be able to create a smart helmet that can carry more scene services and user content creation, or provide users with a content experience in the metaverse through other technical application channels.

For the exploration and research of the metacosm, it can also accumulate technology for the optimization of products such as Hello intelligent car and machine system.

In addition, As the first enterprise in the field of two-wheeled electric vehicles to lay out the meta-universe, Hello also has an advantage - attracting the attention of capital.

The metacosm is a very imaginative thing in itself, and just as companies like imaginative employees, capitalists will also favor creative and thoughtful technology companies.

It is understood that in 2021, Hello Travel has obtained a total of 2 financings, accumulating more than 500 million US dollars. Among them, the second round of financing in November ushered in Alibaba's first investment.

Taking advantage of the heat of the meta-universe, the capital market's optimism about the meta-universe may help Haro truly become the "first person to eat crabs" in the two-wheeled electric vehicle industry.

epilogue

Hello's advance layout of the metaverse is a forward-looking choice. However, what is the specific implementation path and how feasible it is, it still needs to be studied. But in any case, for the increasingly competitive electric two-wheeler market, this may be a new breakthrough direction to enhance the competitiveness of the brand.

Virtual and physical connectivity, can the metacosm spawn new changes in the electric two-wheeler industry? What surprises will Haro bring as a pathfinder? And as a melon-eating masses, we look forward to follow-up development.