IT Home February 11 news, Xiaopeng Motors announced that it recently reached a strategic cooperation agreement with the European head dealer group - the Netherlands Emil Frey NV Group and the Swedish Bilia Group, aiming to promote the rapid introduction of Xiaopeng Motors into the local area, support the acceleration of energy conservation and emission reduction, promote the electrification process and accelerate the layout of the European market.
On February 11, Beijing time, Xiaopeng Motors' first direct-operated experience store in Europe was officially opened in Stockholm, Sweden, introducing a new retail model of "direct operation + authorization" in the European market. Xiaopeng Motors said that it will accelerate the development and consolidation of local sales networks in Europe, including the Netherlands, Sweden and Denmark, while creating a consumer-centric consumer ecology that combines online platforms and offline immersion experiences.
IT House learned that the directly operated experience store is located in Westfield Mall of Scandinavia, the largest commercial complex in the Nordic region. With the official opening of the Swedish direct experience store, the direct sales experience store in the Netherlands, Denmark and Norway will also be completed.
At the same time, Xiaopeng Motors said that it chose local head dealer groups such as Emil Frey NV Group in the Netherlands and Bilia Group in Sweden as strategic partners to create unified and transparent prices and integrated services throughout the life cycle in the European market to provide excellent customer experience for Pengyou in Europe.