Xiaopeng's first European direct-operated experience store opened, what about other new cars?

According to the official WeChat message of "Xiaopeng Automobile", today, Xiaopeng Automobile's first direct-operated experience store in Europe was officially opened in Stockholm, Sweden.

In addition, Xiaopeng also announced that it will land the new retail model of "direct operation + authorization" in Europe for the first time, and with the official opening of the Direct Experience Store in Sweden, the direct experience stores in the Netherlands, Denmark and Norway will also be completed.

In early February 2021, Xiaopeng Motors has set up its European headquarters in Amsterdam, the capital of the Netherlands, and offices in Denmark, Germany, Norway and Sweden.

Xiaopeng Automobile chose Emil Frey NV Group in the Netherlands and Bilia Group in Sweden and other local leading dealer groups as strategic partners.

"The direct-operated experience store is the key touchpoint that carries the brand image display. Xiaopeng Motors said. According to the official information of Xiaopeng Automobile, as of January 7 this year, Xiaopeng Automobile has completed the construction of 474 sales and service centers, covering 140 cities across the country.

Among the new car-making forces, in addition to Xiaopeng, BYD and Nio Auto have entered the European market. Driven by high-intensity policies, Norway has the highest penetration rate of electric vehicles in Europe, and in January 2022, Norwegian electric vehicle sales accounted for 90.5% of total vehicle sales.

At the end of September 2021, NIO began delivery in Norway. According to the official website of NIO, it has set up three points in Europe: the global styling design center in Munich, Germany, the global limit and forward-looking concept research and development center in Oxford, England, and the Norwegian company Oslo.

According to statistics from Caixin citing data website Elbilstatistikk, the most registered model in Norway in January this year was the Audi Q4 e-tron, with 636 units, fawc Group's Hongqi E-HS9 ranked 16th in Norway's January sales list, with 172 registered units, BYD's January sales of 112 units, and Xiaopeng Motors and Weilai Automobiles were less than 100 units.

Domestic new cars have a fierce rival in Europe: Tesla. Tesla did not enter the top 20 of Car Sales in Norway in January, mainly because there was no vehicle supply. But according to the Website of the British "Automotive" magazine, Elon Musk said that Tesla's German factory may start production "in November or December" and complete the first delivery this year.