In Zhengzhou, under the 3 epidemics and 1 flood in 2021, how can a small hotel buck the trend and earn 450,000 yuan per year?

2021 has been an incredibly difficult year for the people of Zhengzhou, a year that has experienced three epidemics and one flood!

Every time the epidemic hits, basically the real industry has to close for about a month.

7.20 flood, torrential rain for 3 days and 3 nights, caused a huge flood, and after this has been rainy continuously, until August 20th rain has eased, into September the weather began to clear, followed by the second epidemic attack...

It can be said that throughout the second half of 2021, the time for the entity industry to operate normally is only two or three months.

In this case, according to common sense, those shops on the street, not to mention profitable, as long as they can not lose money, they are considered to be clever, not to mention the catering industry, it will only be more miserable.

However, as the old saying goes, there is a sky outside the sky, there are people outside the people, and there are always exceptions to anything!

By chance, Ke Niu found that a small restaurant making braised noodles made a profit of 450,000 yuan a year under such a difficult situation, which really surprised me!

The thing is this, Ke Niu likes to play basketball, but also added a lot of local basketball enthusiasts WeChat group, the group often organizes a half-time 5V5 friendship game, the prize is a box of pulse, funded by the loser's captain to buy, after the game everyone drinks together, forty or fifty yuan is not worth anything, everyone will also figure out a fierce atmosphere.

As a result, on the twentieth day of the Waxing Moon, because a box of pulse groups made trouble, the reason for the matter was that two games were held that afternoon, both of which were lost by the same team, and the captain who lost the game only gave the pulse money of the first game and was unwilling to come out of the second inning, because the captain said that he did not promise to be the captain before the start of the second inning, so it was not appropriate to be the wronged leader, but the other people in the group did not agree with this statement, in short, the two sides fought back and forth.

The specific details are not to be talked about, only to say that the point that Ke Niu is concerned about is that the captain finally said a word in the group, he said that he made 450,000 yuan this year, not bad this money, but the things he did not promise were absolutely unjust...

As for whether this captain was wronged in the end, Ke Niu does not know, I only care about this 450,000.

The captain is the owner of a braised noodle shop, his family's braised noodles are not bad, the business is still very good, and The cow has eaten it a few times.

450,000, if placed in the usual year without illness and disaster, a hotel has this income a year is also reasonable, but placed in Zhengzhou in 2021, it is not normal.

Under the trend of curiosity, I went to check out his circle of friends and then found some eyebrows.

It turns out that this boss is still doing business while running the hotel!

And this merchant franchise is free, you can go to their store for free to visit and learn and then join, during the period do not charge a penny, until the learning.

Speaking of this, some people will definitely be curious, if there is no franchise fee, then how can this boss make money?

People have their own methods:

It's about selling braised noodle base!

What is a braised base?

After the braised noodles are made, before being fished into the bowl, some flavor-enhancing ingredients are placed at the bottom of the bowl, and then the soup and noodles are added.

It can be said that these ingredients that enhance the taste are the essence of the whole braised noodles, and with or without this ingredient, the taste can be said to be very different.

In fact, to put it bluntly, making braised noodles is not complicated, the process is also very simple, there are many people who can do it, but there are not many people who can make the taste good!

The braised noodle owner is very clever, he takes out these programmed processes for free to teach others, so that others can be grateful and go back to the franchise store.

Then, after learning the practice of braised noodles, these franchised stores had to source special ingredients from him if they wanted to make the exact same taste as the boss's.

A few days of free teaching, in exchange for a long-term supply of substrates, this is a long-term business, have to admire the talent of others.

The above is the boss's overall entrepreneurial model, the model is very simple, but Ke Niu still has a question, that is, where did his customers who came to learn get it?

The first thing I thought of was Douyin, after a search, I found the boss's Douyin number on Douyin, looked at the number of fans, the current 15,000, looked at the first video released date, August 2019, as of now, the total number of works is 596!

About to look at it, an average of 2-3 videos are released every day, for more than two years, insist on daily change, rarely interrupted, even during the Spring Festival, people have not stopped!

Most of the video content released is some daily routine in the store and some promotional information for merchants to join, and there are still many people who want to come and learn in the comments.

In addition, through the boss's circle of friends, I also found another important message, that is, in 2021, this boss has successfully attracted 200 franchise stores!!!

This number is not surprising!

An ordinary small restaurant, only 15,000 Douyin fans, can attract 200 merchants a year, with an annual profit of 450,000!

Who said the brick-and-mortar store is gone?

Who says business is not good right now?

Facts have proved that as long as the thinking is clear and the means are clever, every industry can do an outstanding job!

Of course, this model of this boss is not something that anyone can copy.

If you want to succeed, there are two links that are very critical and indispensable:

First, people's braised noodles are really delicious, and the business of their own restaurants is very hot.

Imagine if your own hotel business is bleak, will customers who come to visit and study choose to join after seeing it?

Therefore, running your own shop well first is the first step.

If you don't even succeed in your own hotel, why join the merchants?

Second, perseverance

Any success is not accidental, what we see is that people earned hundreds of thousands of dollars last year, but what we didn't see was the boring and tedious of people releasing videos every day in obscurity in the early days.

Those who have done the catering industry know that doing restaurants is very tiring, and it can be said that they are greedy and greedy early.

Ordinary people just finish the normal work in the hotel, they have no other energy, just want to sleep on their heads or brush a vibrato to relax.

The boss will take some time out of his busy schedule every day to publish short videos, even if few months after the release, no one still watches, people still persevere.

I would like to ask, can you do the same thing, in front of the screen?

I think most people can't do it, because Ke Niu has seen too many people, rushed to do a project, and the result was less than a month to give up, and some even gave up for a few days.

The pre-dawn darkness is the hardest, and you have no idea how long the darkness ahead is until you see the dawn sun.

In the absence of hope and no gain, choosing to give up seems to be a normal choice.

However, the last successful people are often those who are not normal, even somewhat stupid in common sense.

Thousands of worlds, true and false, false and false!

Some people are as wise as fools, humble and cautious, and have a smooth life.

Some people are arrogant and good teachers, but they have been defeated repeatedly!

When also? Fate also?