BMW X5 I think everyone is no stranger, is the dream car in many people's hearts. The BMW X5, which has been sold as an import, is not only the king of luxury medium and large SUVs, but also beat many competitors of the same class with its super high appearance, extreme control and extraordinary luxury, and in the past 2021, it has achieved the achievement of selling 54798 units.
The price of imported BMW X5, giving everyone a feeling of being out of reach, fortunately this car will be produced in China, there are rumors that this car may be priced down after domestic production, how much does the specific domestic BMW X5 sell?
Recently, the news of the domestic BMW X5 exposed on the Internet shows that the price of the domestic BMW X5 will drop to between 558,000 and 758,000 yuan, which is indeed a very big surprise compared with the price of imported BMW 699,900 to 839,900. If it can really be sold at this price, then the imported GLE and Audi Q7 will certainly not be easy to sell, and the sales of lincoln aviators and Volvo XC90 will also be greatly affected.
There are a lot of netizens who still have a positive attitude towards this price, mainly for the following three reasons.
First, BMW's shareholding in BMW Brilliance's shareholding ratio has reached 75%, occupying an absolute dominant position and a higher profit distribution. In the past, when the shareholding ratio of the two was about the same, the price was lower, and the joint venture party would make less money. Under the current shareholding ratio, even if the price of the new car is lower, the money received by the joint venture party is not less, but it will make more money because of the upward sales.
Second, BMW in the field of electrification for active transformation, in the era of fuel vehicles, there is no doubt BMW is very successful, BMW X5 in the luxury SUV field also has an irreplaceable position, and in the new energy era, BMW is still a beginner, but the determination is great. BMW in 2021 launched a new energy SUV BMW ix, BMW ix price is 74.69 ~ 99.69 million yuan, its price range and imported BMW X5 has a large overlap, and BMW ix may replace the status of BMW X5 in the later stage, the price of domestic X5 and BMW ix staggered, forming a combination of fists, in the Chinese market to further play the maximum residual value of BMW X5.
Third, the overseas models of bmw X5 will be remodeled, while the domestic models are the current models, not the remodeled models. In the later period, BMW may retain the import of BMW X5 and take the high-end route, while the domestic BMW X5 takes the cost-effective route to form a price matrix.
These three views sound a little reasonable, but on closer examination, they are a bit paradoxical. My opinion is that the domestic BMW X5 is priced at 558,000 yuan and is not reliable, and only Tesla likes to take the initiative to take its own life.
BMW Brilliance's joint venture party shareholding ratio is high, profit distribution is indeed more, BMW X5 domestic price is reduced, the joint venture party to get the money in hand and before may not be reduced, but the sales volume went up, this logic sounds like there is no problem, in fact, the domestic is on behalf of the BMW X5 cost is low, but the low cost does not mean that BMW will give back the reduced cost to consumers, especially in the case of BMW X5 sales performance is very good, this will make the previous owners think Even if there is a gap between the configuration of the two, but it is bmw X5, the price may be slightly reduced, there is a meaning, but like the Internet said 558,000 is completely impossible.
There is basically no gap between the configuration and power of the domestic BMW 5 Series guidance price and the imported version of the BMW 5 Series, but the imported one is even 5,000 yuan cheaper than the domestic one, so why is this arrangement on the BMW 5 Series, and there is a different style on the BMW X5. Domestic model tariffs and production costs are low, but the grade can not be low, the price sinks so much, how to maintain the compulsion?
The price of BMW ix and the guidance price of imported BMW X5 overlap, but with BMW's strength in electrification, there is no way to support the price of BMW ix, and the price should be at least 8 prices on the guidance price, and this overlaps with the price of domestic BMW X5 online explosion, further impacting the sales of BMW ix.
Imported BMW X5 to go high-end, domestic BMW X5 to take the cost performance, this statement is completely unreliable, this capitalists think too good? Imported BMW X5 to go high-end no problem, domestic BMW on this basis cheaper tens of thousands of pieces, the formation of differentiated competition, the probability is still to start in the early 600,000, there is no strong opponent appears, so that the luxury status of BMW X5 is in jeopardy, BMW X5 can not give up such a large profit.
Counting on the cost decline to reduce the domestic BMW X5 to 558,000 is just wishful thinking, and the higher the attention to this news on the Internet, the more leeks that can be harvested, but it will make BMW firm in its own ideas, harvesting huge profits is more unforgiving, so that capitalists give up huge profits is like snatching bones from the mouth of a dog, unless there is an imminent crisis, otherwise no one can change.
What do you think about the online rumors about the sharp price reduction of the domestic BMW X5?