New Year, New Atmosphere, How Will Auto OTAs Perform in the New Year? The fiery heat of January may be a footnote throughout the year.
According to the incomplete statistics of Cheyun, in the first month of 2022, a total of 10 brands of multiple models carried out the first OTA upgrade of the New Year, and the number of brands more than doubled compared with the same period last year, which can be described as ushering in a good start.
Among the new forces, Tesla, Weilai, Xiaopeng, Gaohe and Jihu have all carried out this year's first change. Among the traditional brands, Buick launched the eCruise Pro advanced intelligent driving assistance system OTA remote upgrade for the first time, and Beijing Automobile launched a new year OTA for its pure electric models. In addition, the new Trumpchi GS8, Geely New Binyue and Wuling Star also ushered in new OTA upgrades.
In these updates, user feedback has played an important role in the content of OTA upgrades, especially for new power brands. Tesla has returned to the supercharge button and optimized the UI interface in the voice of Chinese users; Weilai has returned to the light color mode in more than 2,000 user feedbacks and re-launched the NOMI one-word reach function; and Jihu Automobile also regards OTA as a normal dialogue between the brand and the user. More and more car companies will closely connect OTAs with users, which will also become a main line of development of automotive OTAs in the future.
Let's take a look at the details of recent OTA upgrades:
tesla:
On January 28, Tesla unveiled its first update for the New Year. The new version of OTA in 2022.2.1 is both the software version number and the first day of the Chinese New Year, which shows that Tesla has put a lot of thought into localization.
The upgrade focuses on entertainment functions, first of all, the user's long-awaited NetEase Cloud Music is officially launched, and a new Thunderstone KTV has been added, with the new Tesla peripheral product TeslaMic can be K songs in the car. Tesla China's software R&D team has also specially developed a custom vehicle color function, which allows users to customize the color display of the vehicle on the central touch screen and Tesla App to welcome the new year with new colors.
In addition, under the feedback of many Tesla users, the supercharging button in the new version of the upgrade has returned again, and Tesla has also optimized the UI interface to make the logic clearer and the operation more convenient. According to Tesla's official statement, this update is inseparable from the investment of the Chinese R & D team, nor can it be separated from the opinions and feedback of users.
NIO:
On January 15, NIO released a software update for the Aspen 3.1.0 version, which mainly involves digital cockpit, NOMI, new optimizations to assisted driving functions, and other experience improvements.
The long-awaited light-color mode interface of Weilai car owners has officially returned in the new version, and the central control screen, instrument screen font display, interactive logic, and animation effects have also been optimized synchronously. In order to bring a richer unlock car experience, this upgrade adds a new Bluetooth unlock start function, and after upgrading the vehicle and nio app to the latest version, it can realize the unlocking of the starting vehicle with only the mobile phone. In addition, the NOMI instant function in the new version is re-launched. Weilai said that this update is an optimization and product iteration made by combining more than 2,000 user feedback.
It is worth noting that NIO also released its first OTA update outside of China to Norwegian users in January, with a new system version of Aspen 3.0.5. NO, this update brings several features to improve the user experience in the cold winter temperatures.
Xiaopeng P7:
In January, Xiaopeng P7 ushered in the first major version of the OTA upgrade of the year, and the corresponding version number of Xmart OS was 2.7.0. This time, 12 new features have been added to the OTA, and more than 40 user experience optimizations have been realized.
The core of this OTA is the launch of the new feature of VPA Parking Memory Parking (Beta Version) Parking Memory Parking Map Sharing Function, which Xiaopeng Motors said is the industry's first parking assistance function that can share routes. In addition, xiaopeng P7 update has also ushered in optimization and upgrading in many core functions such as NGP intelligent navigation assisted driving, all-scenario voice, intelligent parking assistance system, intelligent safety system, intelligent music cockpit, intelligent navigation, and vehicle control module.
Judging from user feedback, the optimization effect of Danna audio seems to be not ideal, and many users have complained about it, presumably Xiaopeng Automobile will be further optimized in the later OTA upgrade.
HiPhi X:
On January 4, Gaohe officially began to push the HiPhi OS 1.3 upgrade package, which requires a total of 3 software packages to be installed in turn to experience all the latest features and optimizations.
In this new version of the upgrade, Gaohe added the HiPhi Pilot intelligent driving assistance learning function to strengthen users' awareness and understanding of the function, which has become an indispensable safe operation for the auxiliary driving function of the new power car companies. This upgrade also focuses on the optimization of face recognition, which not only improves the success rate of face recognition, but also improves the convenience. In terms of entertainment applications, some details of the operation are optimized, such as adding the display and closing functions of QQ music lyrics to the central control screen.
Some Gaohe users have a high evaluation of this upgrade, believing that the upgrade of the 1.3 version has changed the bottom layer more than all previous versions, which is the real foundation of HiPhi OS and the foundation for entering the regular army.
Polar Fox:
On January 20, Extreme Fox pushed the first OTA upgrade of the year, version 1.5.0. Among them, Alpha T OTA has added and optimized a total of 7 functions, and Alpha S OTA has added and optimized a total of 9 functions.
Specifically, this OTA upgrade includes multiple modules such as immersive interaction, application ecology, driving safety, comfortable driving, and intelligent cruise. For the polar fox alpha T and pole fox alpha S full car series, this OTA has added and optimized a total of 4 functions, including game center, car-machine interaction, steering wheel welcome, etc. Among them, the application ecology has added a new game center, including three first games such as Extreme Fox Fighter, Extreme Fox Soldier, and Extreme Fox Farm, which can provide owners with a richer and more interesting car experience in their leisure time. In addition to the entire car series, the OTA has also been OTAs for specific models according to the configuration of different models.
Jihu Automobile said that OTA not only allows the car to continue to be optimized and updated, but also becomes a normal dialogue between the brand and the user, which can timely understand the feedback of each car owner and listen to the voice from the user.
Buick:
In January, SAIC-GM Buick's first eCruise Pro advanced intelligent driver assistance system OTA remote upgrade was officially launched, mainly for some Models of Buick GL8 Aivia and GL8 ES Luzun.
In addition to the new ILC driver command lane change function, the Buick eCruise Pro advanced intelligent driving assistance system also provides more than 20 intelligent driving assistance functions including LCC lane center intelligent cruise, TJA traffic congestion assistance, HOS steering wheel backward detection, DOW door opening safety warning and so on. Buick GL8 took the lead in opening the OTA upgrade of the driver assistance system, and also set a new benchmark for intelligent and networked large-scale MPV markets.
BEIJING AUTO:
On January 22, BAIC Motor launched an OTA upgrade called "Enjoy the Chinese New Year 2022" for its pure electric models, which is applicable to all Models of Beijing EX3, Beijing EX5, Beijing EU5 and Beijing EU7.
The One-time Beijing Auto OTA Upgrade provides users with seven major functional upgrades, including traffic purchase channel access, login-free mode, Exclusive Wallpaper for the New Year, Voice Wake-up Optimization, Bluetooth Convenient Experience, Navigation Function Upgrade, New Listening Companion APP and Himalaya Radio.
BAIC Motor promised that the OTA upgrade would not only be completely free, but also give away 2G dedicated traffic for OTA upgrades, eliminating users' worries about traffic consumption. The exclusive upgrade traffic that manufacturers will give away for free will expire on February 26.
New Trumpchi GS8:
The new Trumpchi GS8 launched the OTA upgrade on the first day of 2022, sending users three gift packages for New Year's Day. The intimate gift package mainly adds the personalized greeting function and holiday greeting function on the car; the entertainment gift package has added applications such as lazy people listening to books, cool dog music, Tencent video, and sing bar App. The technology gift package is to increase the gesture switching map function, saying goodbye to the tedious operation, a gesture can be easily done. Voice control of ambient light color has also been optimized.
Geely New Binyue:
On January 19, Geely Automobile upgraded the OTA of the new Binyue, mainly involving five aspects. In terms of entertainment applications, a number of app of the headline system have been launched, such as Douyin, Watermelon Video and Today's Headline Audio, etc., in addition to the addition of Huawei HICAR Intelligent Ecological APP, Huawei video, music, and maps can be used at will. The Baidu map and voice version upgrades, through multiple commands can be air operation, unlock automatic photo, mute and other functions.
Wuling Stars:
On January 28, Wuling Automobile's LING OS Lingxi system ushered in the first update of the New Year before the Spring Festival holiday of the Year of the Tiger, and the upgraded model was a real-name version of the Net (Xinghui Edition, Xingyao Edition) Xingchen model. There are two main contents of the specific upgrade, namely WiFi connection mobile phone hotspot and Tiger Year New Year skin.
Che Yun Summary:
The use of the term "opening red" to describe the performance of car OTAs in the first month of 2022 is most appropriate, and the first day of the new year is not only a window for car companies to seek a good lottery, but also a window for OTAs to provide timely services for users. All in all, January's auto OTA gave the year a good start.