The owner of wei carriage complained that the manufacturer locked the electricity privately, which once again made us pay attention to the user privacy problem in the era of smart cars, and also pushed the OTA to the cusp of the storm.
The OTA contest between car companies and users may have just begun.
The first heavy negative article of the new year is the unresolved account of the previous year: the owners of Weima car collectively defend their rights, accusing Weima of locking the power on the vehicle in the name of free maintenance, and after the letter of the rights defense lawyer was issued, Weima upgraded the vehicle system several times in the form of an OTA, one of which quietly deleted the evidence of the lock in the middle of the night when the owner was asleep.
Although the action is frequent, only the charging voltage returns to normal, and the battery life and charging time are not restored, which the owner of the Wei carriage calls "false unlocking".
According to incomplete statistics, at least four or five car companies including joint ventures, independent and new cars have had similar behavior last year. Some people use the name of upgrading maintenance to manipulate the vehicle BMS (battery management system), and some quietly lock the vehicle through OTA at night.
Although the lethality is much gentler than those deadly plots in science fiction blockbusters, but the suspense is there, the owner's question is, today you sealed my power, tomorrow will not create other surprises for me?
In theory, how much room OTAs give to vehicles to evolve is how much room for vendors to operate at the software level.
Another not typical case is that an Aean owner had a dispute with the 4S shop, and it was not until 4S accurately located the door to block the traffic that he knew that he had already run naked.
The lack of lightning is not that the conditions are not mature enough, but only a matter of time, because the keys to the door are already in the hands of others. And after the other party comes in through the back door and does something, you are not only powerless, but also set up a waiver clause in advance.
For example, according to the "Auto Sankei" survey, after the latest OTA upgrade, weicha machine has an additional invisible clause without pop-up windows - one of the sentences is: "We can update or modify your vehicle remotely without further notice to you or obtain your consent, and the software update or modification may affect or even delete the personal information stored in your vehicle system."
It's not lethal, but it's not insulting either—I have to listen to you here in my turf.
Good guys, QQ music in our mobile phones, a treasure and video APP can also retain historical records, so the historical data retained in the car machine, said delete it?
Further, if the main engine factory can do it by locking the power and deleting the car and machine data, then it is of course not necessary to read and use these data.
For example, in September last year, some ideal ONE car owners said that when the OTA was upgraded, the ideal official sent themselves a protocol message, (to the effect) that when you use the car APP, we will collect your information. Includes navigation, destinations, search history, driving trajectory, and music, among others.
As for how to collect it, the subtext is that car owners should not ask about it. Because you can only choose to agree, according to third-party media investigations, the owner can only choose to agree to continue using the car.
Those who have patronized the foot massage shop and the bath center, although the main engine factory does not necessarily owe your wife, but everyone has a secret that cannot be said, and now someone has forcibly shared all this with you, is it not very insecure?
On the bright side, the main engine factory locks the power for safety, reduces the spontaneous combustion rate of the vehicle, and has a good intention starting point in the infringement, while the forcible expropriation of personal information is for the purpose of automatic driving accumulation data pool, especially when you open the driving assistance system, and in the event of an emergency, the system's judgment and behavior data are valuable.
But this two-sided problem of unity itself has been tied to the privacy of the owner. Of course, there is no shortage of new cars in the industry that use user data for a fee, such as Zhiji, users can choose to hand over the driving data to the manufacturer and obtain certain returns, but similar examples are rare, and they have not been able to form an industry consensus and system, such as the Weima incident, if they fail to form a huge rights protection behavior, the attitude of the main engine factory is more ambiguous.
Compared with the above behavior, the use of car machines by OEMs to push advertisements can only be regarded as mild harassment, and some people believe that "this move is mostly to test the user's reaction", the author is deeply convinced.
The so-called OTA upgrade has brought cars that can grow, which actually means that the operating space of car companies in the background is unlimited, this behavior is not too strong principle at all, the scale is only in the user's reaction and attitude, and the car company operates flexibly.
Because its business-driven nature is certain, in the buzzword of the moment: this is refined egoism. Especially for those car companies that have just been exposed to massive user data and are still in the stage of original capital accumulation, they are just in the era of big data.
For most good and simple car buyers, they will naturally think that the manufacturer and themselves are one family, but the two sides are not a complete community of interests. Starting with software-defined cars, the profit part of the original after-sales chain has shifted to online, and its commercial nature will prompt car companies to continue to find new business models and growth points.
But the OTA itself is innocent, just as the murder weapon is a kitchen item before it becomes a murder weapon, all depending on whose hands it holds, but human nature is often easy to get out of control in the face of commercialization.