Three affectionate letters, four classic melodies, fifty-six years of glorious inheritance, an all-round happiness car!
On January 20, FAW Toyota 2022 began its work, the high-profile "Wanzhong Preferred Multi-functional Urban SUV" Corolla Debuted, the new car launched a total of 5 models, priced at 129,800 yuan - 169,800 yuan. In order to meet the individual needs of users, the new car also provides 7 kinds of monochrome plus 4 kinds of contrast colors to choose from, and has four kinds of happiness and gifts. With the all-round strength and excellent quality beyond expectations, Corolla Ruifang will accompany the majority of users to go to the shining and happy time and create a better and more wonderful life!
In particular, it is worth mentioning that in the name of "Sharp Life, Beautiful Bloom", FAW Toyota has built a warm and intimate "Corolla Ruifang Home" by using leading digital technology and realistic real-life construction, inviting surprise guests from different fields of different eras to reminisce about classic melodies and witness legendary rebirth. This is a "slow variety show" that travels through time and space and has strong feelings, and it is also a "new innovation" that accumulates thick and thin hair and pays tribute to users, which not only cleverly realizes the interplay of products and atmospheres, but also deeply achieves the emotional resonance of users and brands, which can be called another cross-border immersive marketing innovation for new car listing.
Inheriting the classic genes of Corolla, Corolla is as consistent as ever
Classic, is a timeless aging, is the jade carved by time. After 56 years of precipitation, sales in more than 150 countries, China's sales of 4.5 million, global sales of more than 50 million, Corolla with the times of the ultra-high product charm to meet the different needs of users in different eras, different regions, to win the love of consumers around the world, to establish the unshakable status of the king of the car.
In the 1960s, Corolla shouldered the mission of "making cars available to ordinary people", enabled families to realize the dream of having a car with revolutionary affordable prices and high quality, and created the core concept of "80+ α". In the 1970s, the third-generation Corolla swept the world automotive market with better safety and comfort performance, winning the honor of "World's Best-Selling Model". In the 1980s, the fifth-generation Corolla further cemented its dominance as the world's best-selling car and gave birth to the AE86, which would later become famous. The guests at the scene said: Corolla is YYDS. Deep in love, guest Zhong Zhentao performed "As Long as You Live Better Than Me" on the spot, time seemed to freeze, and memories were quietly reborn.
In 2004, Corolla entered China. After 18 years of deep cultivation in the family car market, the twelfth generation of Corolla under the TNGA architecture has achieved complete innovation from R&D design to procurement and manufacturing, and has formed a family camp containing a variety of power and versions to fully meet the diverse needs of users. The scene resounded again with a song "Friends": "Never know each other, start to approach with the heart, silently treat people with sincerity", just like the most sincere and profound emotional sustenance between users and Corolla.
With three hard powers, Corolla was reborn
"The persistent trust of 50 million users has made me forge ahead and innovate continuously."
A letter full of gratitude and breakthrough innovation brought the atmosphere of the scene to a climax. With the change of the times, born for users, adhering to the original intention of "mass production happiness" and the vision of "meeting the needs of more users", FAW Toyota innovation integrates the corolla spirit and the all-round strength of the SUV "put" family, and the Corolla Ruifang is reborn!
Create a leapfrog space for a comfortable experience. Based on the user's attention to large space and practicality, Corolla Ruifang has a large body design that surpasses its peers, with a wheelbase of 2640mm, creating a wide seating space and strong storage capacity. Ample headroom and open driving visibility through the front and rear windows make it comfortable even for long rides. The exclusive design of the high door frame allows parents to easily enter the back row when they hold their sleeping babies in their arms, improving the convenience of getting on and off the bus. 438L of large-capacity luggage space for the whole family. Optimized ground-to-ground height, combined with kick-out electric tailgates, makes it easier for female users to lift and place items.
Enjoy safe escort, travel with peace of mind and convenience. Corolla Respin has a leading and rich set of active and passive security configurations. The whole system is equipped with a new generation of TSS security system as standard, which actively avoids unexpected risks and greatly reduces the probability of accidents. Up to nine SRS airbags are equipped with a highly rigid, lightweight body structure to provide all-round safety for drivers and passengers. In addition, Corolla Ruifang also has a series of high-tech configurations, including PVM panoramic monitoring system, Toyota Zhixing interconnection system, voice recognition system, etc., to bring users a convenient and comfortable travel experience, and to convey happiness with intelligent technology.
Agile driving empowerment, control moves with the heart. Corolla Remother is equipped with a power combination of 2.0L Dynamic Force Engine engine and Direct Shift-CVT transmission, with a maximum engine power of 126 kW, a maximum torque of 205 N·m, and a fuel consumption of 5.9 L per 100 km, which combines ultra-low fuel consumption performance with abundant power performance. At the same time, the TNGA architecture gives the Corolla sharp and excellent low center of gravity, wide body, high rigidity body design, with a minimum turning radius of 5.2m, making it more convenient to make U-turns and turns, while also bringing the driver easy handling pleasure. Whether you're traveling through the city or cruising through the mountains, you can rest assured that you can walk with it.
Sending beauty to the poor, Corolla Ruifang helps FAW Toyota move towards tens of millions
"With a home to settle your panic, maybe the world is clearer than expected." With the sound of live notes, a musical about happiness and family slowly opened, and guest Zhang Jie sang "A Letter to His Daughter" for the first time in public, telling his true love for his family and once again moving all the guests.
Today's new generation is always committed to creating a better life for their families and themselves, they are full of confidence, constantly striving, not only pay attention to the hard work in the workplace, but also care about enjoying life with family and friends. They are optimistic and positive people, and they are the "joyful new generation" who pursue happiness. Corolla Relpin's mission is to be the perfect partner for them and accompany them "until the end of the world".
Ambitious users create a brand that cuts through thorns. Looking back at 2021, FAW Toyota faced challenges such as the reversal of the epidemic, intensified competition, and supply chain risks, and successively launched a number of blockbuster new vehicles, and finally gained 860,000 sales, a year-on-year performance of 108%, ushering in a milestone moment when cumulative sales exceeded 9 million.
At the same time, FAW Toyota's consistent excellent quality and service experience has also been widely recognized by the industry and consumers, and has won the "Toyota Global Service Commendation Gold Award" for 6 consecutive years and a total of 7 times, and won the double champion of sales and after-sales satisfaction in the China Automotive Industry User Satisfaction Index (CACSI). FAW Toyota, which was flying against the wind, handed over a wonderful answer sheet of steady progress and double rise in quantity and quality.
In 2022, FAW Toyota will anchor the grand goal of "annual sales of one million, customers exceeding 10 million, and revenue of 100 billion yuan", accelerate the transformation of digital intelligence, build a three-dimensional brand, further realize brand value leadership and value transcendence, and bring users an excellent experience throughout the life cycle. As the first blockbuster product at the beginning of the year, with the listing of Corolla Ruifang, FAW Toyota has shown its ambition and pride of more than one million, and there will be more blockbuster products and brand activities in the future. FAW Toyota will join hands with every user who yearns for a better life, and work together to move towards the future!