laitimes

In the era of new energy vehicles, how do the new forces of car manufacturing define high-end electric vehicle brands?

As a related practitioner of the automotive industry, I would like to talk to you about Weilai and its power exchange mode today. For many consumers and new energy car owners, most of the car brands are charging, such as Tesla and Xiaopeng, a mention of Weilai always thinks of changing the power, but in fact, Weilai also has a charging station, but the volume of the replacement power station is larger, covering the charging mode. Many owners who are optimistic about Weilai are very worried that the cost of Weilai replacement power station is too large and unsustainable, and today I will use data to demonstrate this problem. The latest data show that the delivery volume of Weilai Automobile has reached 170,000 units, and there are about 836 substations in Weilai, of which the first generation of substations can basically only put 5 to 6 batteries. The second generation of the substation can hold 15 batteries. So we average 8 to calculate, that is, 6688 batteries, these batteries account for only 4% of Weilai's total battery capacity, and this 4% is not enough to be a reason to drag Weilai down, just imagine, Weilai even survived such a difficult time in 2019, 2021 a year delivery is almost more than 100,000, this situation is much better, do not worry at all.

In the era of new energy vehicles, how do the new forces of car manufacturing define high-end electric vehicle brands?

Second, in terms of land area, the area of Weilai Replacement Power Station is relatively small, basically 3 to 4 parking spaces are enough. In terms of the cost of area, it is much lower than the cost of Tesla's supercharge station.

Third, Weilai's power exchange model has a very obvious industry competitive advantage and technical barriers, basically the owners who have used the power exchange will feel very convenient and efficient, and the value of this good product in the future will definitely be reflected. With the large number of deliveries of NIO ET5 in September this year, the future scale cost of NIO will be further reduced, the scale advantage will become more and more obvious, and the Matthew effect will become stronger and stronger. One of the simplest truths is that a car company with the top ten global market capitalization, a car company with its own core patent barriers, and a car company with the best service, there is no reason why the company will be short of money.

In the era of new energy vehicles, how do the new forces of car manufacturing define high-end electric vehicle brands?

Fourth, the profitability and development of new energy vehicles should be in the long run, not making money now does not mean not making money in the future, there are many great companies that have lost money for more than ten years, such as Tesla, Amazon, Taobao, Jingdong, these companies have lost a very long time, but it does not prevent them from becoming a great enterprise. And Weilai is a car company that experienced the test of life and death in 2018, and now has tens of billions of cash flow, and there is no reason to doubt that it will not survive.

In the era of new energy vehicles, how do the new forces of car manufacturing define high-end electric vehicle brands?

Finally, what is the definition of luxury? How should we understand luxury in the era of new energy vehicles? In the past, we thought that luxury was a car logo, and a car brand thought it was mechanical quality. In fact, with the improvement of people's awareness and the advent of the era of new energy vehicles, our definition of luxury will become more and more mature. In my opinion, the luxury experience is that you run out of electricity and have a car that can be replenished. The tires exploded, and someone came to the door to repair the tires. Went to the airport and someone helped you park for free. Drinking, there is a free substitute driver. That's called luxury. And these services, if you look at it from Weilai's point of view, you can buy it for only more than 2,000 yuan a year. I think this is the luxury of the new energy vehicle era.

In the era of new energy vehicles, how do the new forces of car manufacturing define high-end electric vehicle brands?

Read on