Speaking of Great Wall Motors, everyone feels that it ranks in the top three domestic brands, after experiencing the exhibition, seeing that the Great Wall continues to launch new cars with various names, some people feel dazzled, think that the Great Wall is going downhill, and the Great Wall is already a traditional car company Why is this so? Let's just say this today. Fasten your seat belt and drive ~ 21 years of the Great Wall Shanghai Auto Show, first of all, let's briefly look at the development history of the Great Wall.
Great Wall Motor Group Co., Ltd., formerly known as Great Wall Motor Manufacturer, was established in 1984 and mainly produces customer cars. In 1995, the first Great Wall pickup truck "Dias" officially rolled off the production line; in 1997, the Great Wall pickup truck began to export to the Middle East. In 1998, it was restructured into "Great Wall Motor Co., Ltd."; in 2000, it began to manufacture internal combustion engines, which was the first enterprise to start developing core components in its own brand, in 2011, Harvard H5 was listed; in 2012, the first sale of SUV Haval H6; Since then, Haval H6 as a model using front-drive vehicle carrier chassis, has well met the requirements of home users in all aspects, and naturally ushered in hot sales! It became a very successful SUV model, and once occupied the first place in the SUV rankings at its peak.
Haval H6, however, as more and more domestic car companies have entered the SUV field, the development of the Great Wall has also encountered a lot of bottlenecks. So the Great Wall began to change the mode of tide play and go on sale. Although it attracts the attention of consumers and many Internet celebrity models are also very good, the Great Wall still has not created a star product that can succeed the Haval H6 in this model. Many of the internet celebrity products launched by the Great Wall quickly declined after quickly gathering traffic to become a hit, and there was no stable car like the Haval H6 at that time. Take a look at the current situation. From the high-end brand micro pit, the sales of Harvard big dog Euler cat shrink, you can see the great wall chaotic product line.
WEY VV7, why does great wall keep introducing so many new cars? Here, Mr. Da Li intercepted the information of the fans, which I think is very true. Then, too, become the answer to this question. "As the original owner of a Swiss car, the original owner of Toyota, this year I became a Harvard car owner." Actually, I bought Haval entirely for a poor look party, and I've loved big dogs since it was introduced last year. After that, I didn't expect Harvard to launch a lot of new cars during the year. Harvard has red rabbits, first loves, big dogs, puppies, mythical beasts, etc. Wei has coffee, tanks, etc. Euler has a messy cat. Also, what else is there like mecha beast. All of a sudden, the bombing is intense, and people are dazzling. Does the Great Wall really have the ability to produce, advertise and market so many new cars? I think of the strategy of a certain child who had a lot of children who were prone to quarrels. At the time, the strategy was a ray that almost finished playing. The Great Wall is much crazier now than some rui at that time. But if you look closely, it is actually an old car from the past, except for the tank, which has only changed its shell. In short, it is now expansion. Please do not throw away failed series. If you succeed, make a lot of money. In short, wide-net sea fishing. Which one is on fire? Euler, then, why is it so easy to launch a new type now?
Da Li simply summarized it into three points: 1. Before modular production, the development progress of a certain model was from planning to manufacturing, and the cycle required was very long. But now, with the modular production of cars, many models are built on the same platform. In other words, in the working condition replacement vehicles of a large population, the cycle time is greatly shortened. For example, at the Shanghai Auto Show, the Haval XY is a variant of the F7, after all, it is the same platform. 2, fierce market competition At present, the domestic automobile market is in a period of transformation, that is, fuel vehicles to new energy, and large car companies have launched new cars with the pace of market competition. If new cars are not launched, they may be seized by competitive car companies to seize part of their market share, so the launch of new cars is also an inevitable choice for major car companies at present.
3, the rise of domestic cars in the past, domestic cars themselves are weak, the market heat is general, there is not enough funds and technical forces to launch new cars. However, today's domestic cars are no longer what they were then, and they not only have good sales, but also have the strength to develop new cars and develop new technologies. Therefore, in recent years, domestic new cars have blown up. Tank 300 is still very stable in the Great Wall, but from the product line, there is no successor to the H6. Therefore, Mr. Li believes that the Great Wall is not like having children and should be committed to as few models as possible. Have one child a year. In the end, no one is in pain when there are more children. Do you have anything to say about this topic? I welcome you to share different opinions. Well, xiao Li and everyone said here today, thank you for your patience. Favorite friends can pay attention to it and praise it. Your support is Mr. Lee's greatest motivation. Let's talk about cars later.