The auto market in 2021 is full of challenges, although it has suffered from soaring raw material prices, chip shortages, and the new crown epidemic, the entire Chinese auto market in 2021 can still be described as "steady progress, frequent bright spots", reversing the negative growth trend of the past three years and showing the strong development resilience of the industry. In this context, the automotive circle in the past year, it is definitely an eventful autumn, and there are many hot topics on the hot search. The following long shot will give you a wave of memory killing, look at the following hot events do you remember?
1. Academician Ouyang Minggao questioned the 1,000-kilometer endurance
At the 2021 Electric Hundred Forum from January 15 to 17, Ouyang Minggao, vice chairman of the China Electric Vehicle 100 Association and academician of the Chinese Academy of Sciences, triggered the first big discussion of the beginning of the year, he pointed out, "If someone says that it can run 1,000 kilometers and be fully charged in a few minutes, and it is particularly safe and the cost is particularly low, everyone cannot believe that this is impossible, and there has been no major breakthrough in recent years." As soon as this statement came out, the debate about the 1,000-kilometer cruising range continued to ferment, and the doubts about a car company on social platforms were endless.
1000 km cruising range is the focus of attention of the new energy automobile industry, with the appearance of GAC Aean, Weilai, Zhiji and other 1000 km endurance products, the network for 1000 km endurance of the discussion is also one after another, supporting the voice that 1000 km endurance represents the epoch-making technology, will completely subvert the status of pure trams and fuel vehicles, opponents believe that 1000 km endurance is not just needed, but brings cost to the listing. They believe that more attention should be paid to the innovation of enterprises in charging and replenishing energy, such as high-voltage fast charging routes and power exchange routes.
2. Tesla owner Shanghai Auto Show rights protection incident
At the Shanghai Auto Show on April 19, 2021, a young woman wearing a T-shirt with the words "brake failure" stood on the roof of a Tesla show car and shouted loudly. Due to the extreme behavior, the woman was quickly taken away by the security guards, and the normal work of the Tesla booth was temporarily interrupted, and dozens of security guards surrounded her for about 20 minutes to deal with the emergency. Videos and pictures of the incident also quickly spread online.
In the afternoon of the same day, Tesla vice president Tao Lin said in an interview with reporters at the booth: "The recent negatives are all contributed by her", "We have no way to compromise, it is a process that must be experienced in the development of a new product", "Our own research shows that 90% of customers are willing to choose Tesla again" "I think she is also very professional, and there should be (people) behind her." ”
Immediately afterward, in response to Tesla and Tao Lin's arrogant attitude, Xinhua Directly named Tao Lin, writing in the article "Tesla, you should reflect on the roots": "... Large enterprises should have the responsibility of large enterprises, no enterprise can bully and do whatever they want, and the executives who represent the corporate image cannot be arrogant and act as a 'domineering president'. If there is a problem and do not change it thoroughly, the executives in question will not be replaced, and there is no sincerity to fool things, and they will eventually learn the lesson again. ”。 In addition, the public account of the Central Political and Legal Affairs Commission also issued a soul question: "What is Tesla's responsibility?" What's the point?! After that, Tesla changed its previous arrogant attitude, came out to apologize, and posted on Weibo: "Deeply apologize for failing to solve the problem of car owners in time, and said that it will respect and firmly obey the decisions of relevant government departments, respect consumers, abide by laws and regulations, and resolutely and firmly cooperate with all investigations of relevant government departments."
3, Su Zhen teased Tesla, Huawei tearfully chopped the horse rumors
The news of Su Jing's departure from Huawei continued to ferment on the Internet years ago. As Huawei's former star executive, Su Jing's departure, the industry sighed. Su Zhen has participated in the development of Huawei's Da Vinci AI chip architecture and mobile driving system solution ADS, which has made Huawei's automatic driving technology widely concerned by the industry. Such an important person, because of a shelling and leaving, is a very bad thing for both himself and Huawei.
During the World Artificial Intelligence Conference held in July, Su Zhen, then president of Huawei's ADS intelligent driving product line, used the word "killing" when talking about Tesla's "brake failure" incident. His original words were, "When the machine enters human society and symbiosis with human beings, the machine will definitely cause the accident rate, and the ugly point is 'killing', but we must reduce its accident probability to the lowest possible." Probabilistically, this is something that can happen. Su Jing's words were quickly ignited by public opinion, causing great controversy.
In fact, Su Jing has repeatedly issued controversial speeches in public, such as at the Shanghai Auto Show held in April 2021, Su Jing shouted out the slogan of "Huawei's automatic driving is absolutely first". At that time, Tesla's autopilot had entered the commercial market, and the domestic Baidu autopilot had already successfully conducted road tests, and Huawei's autopilot had actually just been launched, so many people thought that Su Jing's words were too absolute and suspected of bragging. Su Jing also said: "Fully autonomous driving is difficult to achieve in this life." ”
Su Jing's blunt words quickly made him fall behind. On July 27, Huawei quickly punished Su Zhen for his remarks, removing him from his position as the director of the autobu intelligent driving products department. Huawei also responded in the dismissal announcement, saying that Su Zhen made inappropriate remarks about Tesla when participating in external events to talk about autonomous driving technology and safety, and in view of the adverse impact caused by his remarks, Huawei decided to dismiss Su Zhen from the position of director of the intelligent driving product department of the smart car solution BU.
Su Jing's behavior of digging up opponents is obviously contrary to Ren Zhengfei's concept, when the United States sanctioned ZTE, someone suggested that Ren Zhengfei take advantage of the void to seize the ZTE market, Ren Zhengfei was furious after listening to it, and said: "Huawei everyone must not rob ZTE customers, seize ZTE resources"; that year, Apple entered the Chinese market, divided up most of the market share of high-end machines, some people shouted to hit Apple, Ren Zhengfei said: "Apple is my teacher, if someone boycotts Apple, I am the first to stand up and send it right." "Respecting and learning from opponents is the cultural orientation and values that Ren Zhengfei gave to Huawei. Therefore, Su Jing's departure is not so surprising.
4, Huawei new car release Yu Chengdong frightened auto media people
On December 23, 2021, Huawei held a winter flagship new product launch conference, successively bringing a series of new products such as THE AITO Q&E M5 smart car, Huawei P50 treasure box, new MateBook X Pro, Huawei WATCH D, and new Huawei smart glasses.
On the stage of the press conference, the M5 has not yet surprised consumers, and it has first frightened the auto media people present. Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, entered the firing process at the beginning of the release link: first, affirming its own product strength; second, using several PPT to open the comparison with friendly businessmen, or even leapfrog comparison; third, spraying friendly products are not OK. In this regard, some car critics said that Huawei can not use its own strengths to compare the shortcomings of others, can not step on others to promote themselves, and the M5 car is bragged too much. In this regard, the car critic was insulted and apologized by netizens, and said that he would never say anything about Huawei again.
The words "crush", "finish", "spike" are common in the mobile phone industry, but when they suddenly appear at a car conference, we can fully imagine the impact on the audience and the extreme discomfort caused by it. Although the competition in the automotive industry is fierce, it still maintains a superficial restraint and decency at the level of publicity, and the competition between different car companies is more of a "secret struggle" than an "open struggle". But Huawei, as a "layman" in the automotive industry, suddenly broke in, made the competition clear, and unveiled that layer of disguise, which is difficult to say whether it is a good thing or a bad thing for the automotive industry.
5, He Xiaopeng vs Zhou Hongyi Intelligent car 150,000 demarcation line dispute
At a forum, He Xiaopeng, chairman and CEO of Xiaopeng Motors, openly said that less than 150,000 intelligent cars cannot be made, which has triggered a hot discussion in the automotive circle. This obviously excludes the low-end Nezha car from the camp of smart cars. For Zhou Hongyi, who has just invested in Nezha Automobile, it is undoubtedly a basin of cold water. Subsequently, Zhou Hongyi called out to He Xiaopeng in the air. "If you can't do it, it doesn't mean that the automotive industry can't do it, don't underestimate the ability of Chinese companies to innovate in science and technology!" They build high-priced smart cars, they want to be the second car for consumers, but I am not, I want to build a national smart car. ”
Today's automotive industry is already a hundred flowers, everyone's views are different is normal, just follow their own ideas to seize the market, and eventually according to the market share to score a point. The air debate between He Xiaopeng and Zhou Hongyi is actually of little significance, and they should spend more time on how to better do a good job.
6, Li Bin: I don't understand why some people still buy gas trucks
On December 19, Li Bin, founder and CEO of NIO Automobile, made a statement in "NIO DAY 2021", which caused heated discussion among countless car owners and pushed Li Bin to the cusp of the storm. Li Bin mainly said the following points: First, I don't understand at all, why do you still buy oil trucks? How nostalgic will buy a gas car, in addition to being able to smell a little gasoline, what is good? Second, in most scenarios, everyone is used to it, where there is so much anxiety. It is said that the anxiety of the power is the heart of the gasoline car user to operate the tram. Third, Weilai and BMW Mercedes-Benz Audi oil car to fight, or very confident. This passage made many users of fuel vehicles very angry, thinking that Li Bin was too crazy, too dressed, and even a bit equivalent to Jin Huidi saying "why not eat meat paste"?
Thinking about it carefully, what Li Bin said is only a little casual, but it is not unreasonable. First of all, the rapid development of new energy vehicles this year is indeed beyond expectations. When more and more consumers buy new cars, it is only a matter of time before they actively and passively move closer to new energy vehicles. Secondly, in "Zhuangzi", it is mentioned that the son is not a fish, and the joy of knowing the fish is known. We really don't want to talk about electric vehicles from the perspective of fuel vehicles. There are big differences in driving sensation between fuel vehicles and electric vehicles, and there are also many differences in the ecology of the car. You can't look at charging with the way of thinking about refueling.
Nowadays, new energy vehicle products and markets are more mature, and the insurance coefficient is also large. The inner roll of new energy vehicles competes for consumers, which is a good thing for users. However, before buying a car, consumers must try more and compare more, consider their own economic conditions, as well as ways to solve charging problems, travel habits, and maximize the value of new energy vehicles.
7, Huang Hongsheng: driving an electric car has cured high blood pressure, diabetes and other problems
In the unprecedented cross-border car manufacturing boom in 2021, Skyworth in the home appliance industry has officially entered the industry. At the new product launch held in July, Huang Hongsheng, founder of Skyworth Group and chairman of Kaiwo New Energy Automobile Group Co., Ltd., introduced the miraculous effect of the health function of his electric vehicle: Since driving an electric vehicle, my high blood pressure, diabetes, old age and other problems are all good! Such an exaggerated statement made the media look at each other and suspect that they ran the wrong set.
Some industry investment analysts have said that for new car companies, products and technologies are easy to measure, and the only difficult to measure is entrepreneurship. Huang Hongsheng, who has experienced a big ups and downs in life, is undoubtedly very entrepreneurial, and his 55-year-old began to start his second business in his life, and after gaining a firm foothold in the field of new energy commercial vehicles, 65 years old squeezed into the most cruel intelligent electric vehicle track, which can be said to be commendable. Huang Laozi's remarks inevitably make people sound a little exaggerated, it may be to attract more attention, as to whether it is cured of high blood pressure, diabetes and other problems, this is only Huang Laozi himself knows best.
8. Li wanted to shell the regimental vehicles to enter
In the past 2021, the ideal car should be the most moist in the new car-making forces, whether it is the annual sales of bicycles exceeding 90,000, or the revenue was once close to the critical line of profitability, which is enough to prove that the ideal has lived in the past 2021 than Weilai and Xiaopeng Motors, which are still in huge losses.
However, in January, Ideal Auto CEO Li wanted to bombard the group car on his social media, which caused controversy. For this group car entry, Li would like to comment directly, "Those entrepreneurs who expect to find a super savior, those entrepreneurs who expect to be incompetent by opening the second pulse of Ren Dou, and finally find the general liars, or most likely they are also liars." Judging from Li Xiang's comments on social media, he is not angry about the group car this time.
In fact, this is not the first time Li wants to evaluate the latecomers to build cars, earlier Li wanted to talk about "Xiaomi Baidu into the car" said, "the car is particularly simple, or talk about the product, and for the evaluation of car companies, or return to products and sales."
For Li Xiang, such a statement is also imprudent. At that time, Li Xiang was also a complete cross-field transformation, and from the beginning of his dedication to making cars and homes, he was constantly questioned. In particular, the first low-speed electric vehicle failed, and the road to car building was almost sentenced to death. It wasn't until he chose the technical route of the extender and the accurate market positioning of the home medium and large SUVs that he achieved the success he has achieved today. Therefore, the criticism of public opinion, whether rational or not, whether it is well-intentioned or not, he should have experienced it and pushed himself and others. The boss of a car company with a market value of 200 billion should not be so open-mouthed.
Nowadays, a large number of enterprises have poured into the road of car building. Some have a production and manufacturing background, some have a user base, and some are well-known entrepreneurs. In contrast, the foundation of the group car is indeed weak. It is also normal for the market to have doubts. Therefore, Tuanche should not rush to argue with Li about right and wrong, but also need to gradually disclose information to the outside world, and take practical actions to dispel the doubts about investors and industry public opinion.
After the inventory, it will be found that most of the controversial remarks come from "new car companies". This shows that the process of change in the automotive industry is exploring an unprecedented path, and it is normal for controversy to appear; for "traditional" enterprises, it is too stable and stable, but it seems to be a backwater. Whether it is controversy or hype, there are always topics that can win attention. In 2022, there will be no shortage of hot spots.