The news of bmw X5 has always touched many consumers, because the BMW X5 was once a million-level SUV, which was once a distant car in the minds of fans. Also because this will be the first domestically produced medium-sized SUV in the BBA. It is even more because the price has dropped after it is domestic, and many people can buy it. So how much does the domestic BMW X5 sell? Many people have speculated before that the internal news of the domestic BMW X5 has been exposed on the Internet recently, between 558,000 and 758,000 yuan. If this is the case, it is estimated that many cars are not easy to sell.
[1] Imported GLE, Q7 are not easy to sell
First of all, it is not easy to sell, of course, the two models that compete directly with bmw X5, Mercedes-Benz GLE, Audi Q7, because these two models are not domestically produced, so the price is relatively high, the price of Mercedes-Benz GLE is 699,800 yuan, and the price of Audi Q7 is 701,800 yuan. If the price of the BMW X5 of the same level is 558,000 yuan, then the price advantage is too obvious. Therefore, the two imported models are definitely not easy to sell.
[2] Second-tier luxury brand Volvo XC90, Volkswagen Touareg, Lincoln Aviator is not easy to sell
In addition to the first-line luxury brands just mentioned, the price of BMW X5 is estimated to be unable to support many second-tier luxury brands. They are Volvo XC90, Volkswagen Touareg, Lincoln Aviator, whether they are imported or domestic, the price is also around 500,000 yuan. And BMW's brand influence is undoubtedly much better than theirs. Regardless of the models of these second-tier luxury brands, they also take the low-price, high-end route. But in the face of the low-priced BMW, it is estimated that it cannot be supported.
[3] 558,000 BMW X5, is this price real or fake?
I believe that many people also doubt whether it is true or false after seeing this price list exposed on the Internet. I think more people suspect it's fake. At first I thought, it wasn't very credible. But when you think about it, it may also be true.
So what is my theoretical basis?
First of all, in the equity ratio of BMW Brilliance, BMW's shareholding has reached 75%, which not only belongs to the position of absolute holding, but also because the proportion of equity is very high, so the profit distribution is also higher. Under this influence, even if the price of the new car is lower, it can earn more. In the past, when Chinese parties and foreign parties held similar shares, foreign profits were much smaller, so BMW could lower the price, but Mercedes-Benz and Audi could not.
Secondly, BMW is actively carrying out transformation and upgrading, in the past BMW in the field of luxury SUVs, BMW X5 is the most successful, but in 2021, BMW came up with a new energy SUV iX. The price of bmw iX is 74.69 to 99.69 million yuan, which is precisely the price range of BMW X5, which may replace the market position of BMW X5 in the future. Because the new energy era is already the trend of the times. So bmw is likely to want the X5 to play a combo punch with the iX. And I want to further exert the maximum residual value of the BMW X5 in the Chinese market.
Third, BMW X5 overseas models are facing a mid-term redesign, and the domestic BMW X5 is not a new model after the mid-term redesign, but an old model before the mid-term redesign. Therefore, it is not excluded that BMW will still keep the imported X5 to continue to sell. The domestic X5 takes the cost-effective route, and the imported X5 takes the performance route of large displacement and high configuration.
So all the above speculation seems to prove that the 558,000 BMW X5 may not be a rumor.