In the 2022 Global Brand Value Top 500 list released by Brand Finance recently, BYD ranked first in the list of Chinese auto brands, and just today, BYD officially announced its january sales and announced that it ushered in a "good start"!
According to official data, BYD's passenger cars sold 95,180 units in January, an increase of 126.1% year-on-year. Among them, the sales of new energy passenger cars were 92,926 units, an increase of 367.6% year-on-year, and BYD's sales in 2021 also reached about 600,000 units, and now in January, it has made a good start, which is precisely the inevitable result of BYD's continuous deepening of cultivation in the field of new energy vehicles.
New energy has always been BYD's dominant field, BYD in the strategy is quite in place - the main EV pure electricity, DM hybrid "two legs, go hand in hand" strategic layout, in the pure electricity market, BYD January sales of 46386, an increase of 220.7%, in the face of the mushrooming of new power brands under the impact, BYD is still stable to win the first place in the country for 9 consecutive years.
BYD firmly grasped the market for the strong demand for plug-in and hybrid models, the launch of DM-i technology mainly "electricity-based", taking into account the endurance and power, adapting to a variety of car scenes, won the majority of consumers love, according to the data, BYD DM model sales in January also reached 46540 vehicles, an increase of 760.6%!
BYD's flagship model sales are more eye-catching, Han January sales of 12780 vehicles, has been five consecutive months to achieve sales exceeded 10,000, last December BYD Han with 13701 sales, ranked second in the Chinese market sales list of large and medium-sized cars, breaking the joint venture brand in the level of the market encirclement, which also means a milestone major breakthrough in domestic new energy vehicles, BYD has become the leader of its own brand of large and medium-sized luxury cars.
The sales of other models by BYD is also more blooming, the new generation of Tang January sales as high as 9060 vehicles, of which, the new generation of Tang DM sales reached 8847, an increase of 481.3% year-on-year, Qin PLUS DM-i, Qin PLUS EV sales were 18450 and 7086 units, the entire Qin family january sales as high as 26542 vehicles, and BYD Qin PLUS has been shortlisted for two consecutive months in the top three A-class car sales list in the Chinese market.
。
The Song family sold 22,449 vehicles in January, song DM achieved sales of 16,411 vehicles, an increase of 2719.8% year-on-year, Song PLUS DM-i has won the national plug-in hybrid model insurance volume champion for two months, and Song Pro DM-i won nearly 20,000 orders on the first day of pre-sale. As the first mass production model of e platform 3.0, Dolphin's January sales also reached 10602 vehicles, once again breaking a new record, Yuan Pro sold 6596 vehicles in January, and the yuan PLUS, which has just opened pre-sale on New Year's Day, has exceeded 10,000 pre-sale orders.
At a time when most of the new power car companies in China are still using low-end and low-cost products to hit the market, BYD's many flagship models have achieved good results in the high-end market and sat firmly on the "one brother" throne of domestic new energy. With the increasing prominence of brand advantages, BYD's new energy future will become more and more powerful, in time, in the era of electrification, will surely lead chinese brands to dominate the world stage.