Today is the first day of the Chinese New Year, in the moment of family reunion, the car market express new media congratulations to all car friends and netizens and fans and friends: Happy New Year, health is always accompanied. Today's topic is FAW Red Flag.
Following the total annual sales volume of 300,000 units in 2021, FAW Hongqi has set its annual target at 400,000-500,000 units in 2022, and from its annual target, FAW Hongqi's determination to impact the market is not small. As the sales hegemon of second-tier luxury brands, since embarking on the road of market-oriented operation, the market performance of FAW Hongqi can be said to be one step a year. The first month of the beginning of 2022 FAW Hongqi can be said to be the first victory.
The courier brother saw from the FAW Hongqi public account that in the past January, FAW Hongqi not only ushered in the "opening red", but also achieved the first victory. In the past January, FAW Hongqi's monthly sales reached 42,100 units, an increase of 30% year-on-year. The annual target of 400,000 units faw-faw-hongqi has completed 1/10, which is really a congratulatory thing for FAW-hongqi.
Although FAW Hongqi did not announce the specific sales of a single model, from the perspective of market performance last year, Hongqi HS5 and Hongqi H5 are still indispensable sales heroes, especially Fawong HS5, which has reached 131573 units in the past 2021. The sales volume in December last year was 15,094 units, which can be said to be the dinghaishen needle in the sales of FAW Hongqi. Although the specific sales of the Hongqi HS5 were not announced separately in January 2022, the monthly sales of more than 10,000 should not be a problem.
The Market Position is the Hongqi HS5 of a midsize SUV with a 4760mm long length and a wheelbase of 2870mm, equipped with a 2.0T+6AT power combination, which can reach up to 224 hp and 340 Nm of torque. 5 airbags, body stability control, front/rear parking radar, reversing imagery, cruise control and steep ramps are standard. The high-end model also adds parallel assist, lane departure warning and openable panoramic sunroof.
As a competitor of models such as Guandao, Ruijie and Audi Q5L, the comprehensive product strength of Hongqi HS5 is not outstanding but remarkable. As a "regular customer" in the club with more than 10,000 monthly sales, Hongqi HS5 also has a certain weight in the market segment to which it belongs. In 2022, the curtain of competition in the automobile market has been opened, as the sales hero of FAW Hongqi, the burden on the shoulders of Faw-hongqi HS5 is not light!
In terms of cars, FAW Hongqi also has several models in its layout, among which the largest sales pillar is Faw-hongqi H5, which has accumulated sales of 83,875 units in the past year and 12,020 units in December last year. If there is no accident, the monthly sales of Hongqi H5 in January 2022 should also achieve monthly sales of more than 10,000. As one of the main sales forces of FAW Hongqi, in the market competition in 2022, Hongqi H5 still has to carry the weight forward.
Last year, the market performance of Hongqi H9 was also very good, with cumulative sales of 40,343 units in the whole year, and the average monthly sales volume was 3,362 units. The market positioning is the hongqi H9 of the medium and large sedan, the price is from 309,800 yuan, to be honest, the price exceeds 300,000 yuan to achieve such sales, which is really quite successful for the hongqi H9. Of course, FAW Hongqi has many advantages, but there are also many shortcomings. In 2022, FAW Hongqi will usher in another "big test".
In 2022, FAW Hongqi will hit the annual target of 400,000-500,000 units, and FAW Hongqi will achieve its first victory in the first month of the year, and we will wait and see what wonderful market performances will be performed this year.
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