In the new year, the old driver here wishes everyone a great luck in the Year of the Tiger, and everyone can buy a new car in the new year! Because this year is our Year of the Tiger, so today the old driver took stock of some cars related to the "tiger", there may not be your dishes in it, but it does not hurt to understand it, it is hilarious, if there is your dish, then mention a new car to open the year of tiger and tiger.
Land rover
Speaking of cars with the word "tiger", the first time should think of Land Rover, as a British luxury brand, its previous influence in China is still quite large, but later because of quality, word of mouth, brand power and other issues, resulting in potential buyers have turned to BBA, Lexus and other luxury brands. You think Land Rover is not very good in China, in fact, it is not, looking at the sales, Jaguar Land Rover in China in 2021 cumulative sales of 103888 units, an increase of 9% year-on-year, of which the Land Rover brand increased by 12% year-on-year, subdivided into models, flagship model Range Rover increased by 15% year-on-year, did not expect it? The Land Rover Defender 90 Continuation Defender family is also in short supply, with nearly 10,000 units delivered throughout the year along with the Land Rover Defender 110 models.
For a long time, the quality of Land Rover Jaguar's reputation has been relatively poor, especially the American automotive media, land Rover Jaguar has always been scornful, and its ranking in the automobile consumption report and JDpower over the years is unbearable. On the contrary, after chery and Jaguar Land Rover joint venture, with a high level of manufacturing technology and management system, the jaguar Land Rover produced in China has been greatly improved in terms of quality. Comparing the auto quality rankings released in China in the past two years, it can be found that the quality of Chery Jaguar Land Rover is indeed much higher than that of overseas rankings, however, the impression of poor quality brought by the previous many years is difficult to reverse in a short period of time. Just like BYD focused on the low-end market at the beginning, it is not possible to do high-end now.
There are also frequent discount promotions, which seriously affect consumers' purchase confidence. From the perspective of the market, Jaguar Land Rover's crazy discount is a helpless move to "exchange price for volume", but unfortunately, this practice not only did not exchange sales but accelerated the destruction of the high-end brand image created before, forming a negative impression in the minds of consumers that Land Rover Jaguar is extremely unsured.
Tiggo
Even if it is affected by the "lack of core" to contain production capacity and changes in the domestic epidemic, Chery Automobile will still maintain the momentum of rapid growth in 2021. The Tiggo series of models has always been one of the main sources of sales of Chery, has a high degree of attention in the market, since 2021, Chery Automobile in the fist product Tiggo 8 on the basis of the launch of Tiggo 8 PLUS and other subdivisions to join the "Kunpeng power", covering fuel, hybrid, pure electricity and hydrogen power and other energy forms, continue to strengthen the overall competitiveness of the Tiggo series, Tiggo 8 series annual sales exceeded 160,000 vehicles, which also made it a best-selling "global car" at home and abroad. From the statistical point of view, Chery's sales in 2021 broke out, Tiggo 8 series models contributed indispensablely, and the monthly sales were stable at more than 10,000 vehicles, which also made Chery's main "technology Chery" brand label more deeply imprinted in the hearts of consumers.
Looking at Chery's other models, the total sales of new energy vehicles reached 109028, an increase of 144.6% year-on-year. Among them, the cumulative sales of small ants in the 4 years of listing exceeded 250,000 vehicles, and the sales volume was good. Chery QQ Ice Cream has become a small hit like Hongguang MINIEV, and the 6-month pre-sale period since the blind booking in July has exceeded 70,000 orders. This year, Chery Group put forward the goal of ensuring annual sales of 1.5 million vehicles, striving for 2 million vehicles, and annual revenue of 200 billion yuan. Do you think it's OK?
Proud Tiger
Subaru is already a niche and niche brand in China, currently on sale lishi, XV, forester, BRZ and auhoo, 2021 auhoo annual sales of 3545 vehicles, although even other brands can not catch up with the monthly sales, but for 2020 is actually an increase. In fact, many car owners in the selection of about 300,000 yuan SUV models, Subaru Auror tiger is one of the alternatives, but when it comes to pay for the car, often choose the same price of competitive models, only a small number of Subaru's die-hard fans will start with Subaru Aohu from car selection to buy a car.
This is not to blame consumers, mainly because it has changed too slowly, and the design and engine system have lagged behind the competitors of the same level too much, of course, this is also a common problem of pure imported models. Another problem with pure import is the replacement of parts and components cycle is long, cliché, many Subaru Aohu owners will look at the self-driving tour, in the case of so few service outlets in the country, in case of accidents outside the need for maintenance, it is indeed quite troublesome. There is also the early years of the huge group and Subaru to establish a joint venture company, Subaru's domestic sales channels are almost all in the hands of the huge group, to know that once the sales channels of the car brand are monopolized, for consumers, whether it is to buy a car or after-sales maintenance, they have lost the right to choose, which is also an important reason for many prospective car owners to give up Subaru Proud Tiger.
Domain Tiger
At present, Jiangling has three Yuhu models, namely Yuhu 7, Yuhu 9 and Yuhu EV, all of which are pickup trucks, because pickup trucks are still mainly used for commercial use in China, so most riders may not even know that there is such a car. From the perspective of the sales volume of the entire industry last year, the pickup truck companies basically showed a growth momentum last year, and the Great Wall pickup truck, Jiangling pickup truck and Zhengzhou Nissan ranked in the top three of the annual manufacturer sales. In the past, everyone's requirements for pickup trucks were that they had never preset what comfort it would have, as long as the loading capacity was enough and the power was sufficient, but in fact, the current pickup trucks have also begun to take the passenger route, with the Domain Tiger 7 as an example to introduce.
The latest Version of the Domain Tiger 7 was launched at the end of last year, and the new car offers two engines, namely the Ford Ecobost 2.0 GTDi gasoline engine and the Ford PUMA 2.0T diesel engine, as well as the blessing of the ZF 8AT transmission, which is still very reliable for most of the scene sections. The interior does not look like a traditional pickup truck, the seats are wrapped in genuine leather, and to improve driving comfort, the rear seating space and rear seat backing angle have been increased. In general, the current pickup trucks are deliberately built in terms of comfort, both can be loaded and can still sit not too bad pickup, the future will definitely become the first choice for the third car at home.